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A global travel site partnered with Madhive to deploy their first-party data to precisely target audiences on CTV. The result? A 51% decrease in cost per conversion, 36.7k hotel bookings ✈️ and 648k hotel searches 🔍. Learn more here: https://hubs.li/Q02FChY_0

Madhive - Global Travel Site Activates First-Party Data on CTV, Cuts Conversion Costs in Half

Madhive - Global Travel Site Activates First-Party Data on CTV, Cuts Conversion Costs in Half

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