Madhive’s Post

Protect your ad spend in the evolving CTV landscape. Madhive's VP of Product, Linda Payson, sat down with Justin Adler-Swanberg, Director of Product, at HUMAN Security to discuss the ins and outs of CTV fraud. Learn how Madhive and HUMAN Security are staying ahead of fraudsters and keeping your campaigns safe. Read more here:

Protect your ad spend in the evolving CTV landscape. Madhive's VP of Product Linda Payson sat down with Justin Adler Swanberg, Director of Product, at HUMAN Security to discuss the ins and outs of CTV fraud. Learn how Madhive and HUMAN Security are staying ahead of fraudsters and keeping your campaigns safe. Read more here:

DoubleVerify has just unveiled the discovery of CycloneBot, marking a milestone in combating CTV ad fraud. 🛡️ This bot has been identified as one of the most extensive schemes ever encountered in the realm of Connected TV advertising. Capable of churning out 250 million falsified ad requests and spoofing around 1.5 million devices on a daily basis, CycloneBot poses a severe threat to the integrity of digital advertising. 😱 Its activities have led to an estimated monthly financial impact of up to $7.5 million across unprotected advertisers, underscoring the urgent need for robust protection measures. 🌍 Let's continue to work together to uphold the integrity of digital advertising and foster a climate of trust and transparency. #Doubleverify #AdFraud #CTV #DigitalAdvertising #CyberSecurity

ICYMI: Camu ad fraud operation exposed: piracy sites exploit digital advertising: HUMAN's Satori team uncovers massive ad fraud scheme involving pirated content and domain cloaking, affecting billions of daily ad requests.

I am keenly aware of the challenges publishers face with ad fraud. An alarming statistic: the industry loses an estimated $40 billion annually due to ad fraud. In their operations, publishers often encounter various types of fraud such as click fraud, domain spoofing, ad stacking, click spam etc. These fraudulent activities not only tarnish their reputation but also significantly impact their monetization. Advertisers become increasingly hesitant to invest in platforms where fraud might compromise their ROI. Implementing robust ad fraud detection like ClearTrust and prevention strategies is crucial for publishers to protect their revenue and maintain advertiser trust. #adfraud #digitaladvertising #programmaticadvertising #ctvadvertising #mobileadvertising #performancemarketing #digitalmarketing #saasmarketing #frauddetection #fraudprevention #ClearTrust

⚡ Just published my new article on AdMonsters! ⚡ Thrilled to share my latest contribution titled "Safeguarding the Digital Ad Ecosystem: Strategies for Ad Fraud Prevention in 2024"! 💡 Did you know? According to Juniper Research, companies globally are projected to face losses of approximately $100 billion due to ad fraud by the end of 2024. 😱 The cybercriminal community is constantly developing and testing new technologies to find more effective ways of siphoning money from advertisers' budgets. In my piece, I delve into strategies that AdTech platforms are implementing to ensure ad fraud security, including: - Fraud detection algorithms - Advanced analytics and AI - Ad verification partnerships - Industry initiatives Thanks to Lynne d Johnson for this amazing opportunity🎉 🙌 Check the full piece by the link below! #AdFraudPrevention #DigitalAdvertising #AdTechSecurity

🛎 Ad Fraud Alert! Don't let fake clicks steal your budget! 🥶According to research by Juniper Research, $84 billion ad spend is loss due to ad fraud in 2023, and it is expected to $170 billion in 2028 That's where Ad Fraud comes in, and it's a big problem for both advertisers and publishers. 💎Ad Fraud Types: invisible and hidden ads, domain spoofing, ad injection, click injection, cookie stuffing 💎How to Ad Frau Implemented: Bot traffic, Click farms and device farms How do Advertisers and Publishers Defend Against Ad Fraud? 📍Advanced Fraud Detection Technologies 📍Monitor Traffic Quality 📍Adopt Industry Standards 📍Ask Your Users for Feedback Tell us in the comments: Have you ever experienced Ad Fraud? #adtech #digitalmarketing #advertising #adfraud #Valueimpession #monetization #adnetwork #traffic #blogger #publisher #webmaster #AdExchange #mmo #website

✅🖥️ TVTechnology (2/29): “DoubleVerify noted that the malicious bot is capable of generating up to 250MM falsified ad requests and spoofing approximately 1.5MM devices daily, leading to an estimated monthly financial impact of up to $7.5MM across unprotected advertisers. DoubleVerify also reported that CycloneBot employs new and enhanced evasion techniques to produce falsified CTV traffic across various platforms. One tactic involves spoofing longer CTV sessions for each device, which resembles the activity of real CTV users. This helps CycloneBot blend in with legitimate CTV traffic. The devices CycloneBot spoofs generate four times more traffic, on average, when compared to previous falsification schemes in CTV. In the early stages of the investigation, DV’s Fraud Lab joined forces with Roku to leverage additional signals facilitated by Roku’s Advertising Watermark. The use of Roku’s Advertising Watermark allowed for the validation and confirmation of the spoofing activities by CycloneBot. The joint efforts highlighted the scheme’s connections to previous fraud activities and underscored the ongoing necessity for comprehensive protection against increasingly sophisticated invalid traffic (IVT). Roku confirmed it was not impacted by the CycloneBot scheme and no resulting fraudulent ad impressions were sold or purchased from Roku.” ⬇️👀💰 #streamingtv #ctvadvertising #adfraud https://lnkd.in/eFbcEXQg

🚨 Big News for Ad Tech Pros! 🚨 As we stare down a potential $100 billion loss to ad fraud by 2024, it's high time we double down on our defenses. Dive into our latest piece on cutting-edge strategies AdTech platforms are rolling out to fortify against these digital pickpockets. From AI-powered detection to ironclad partnerships, learn how the industry is evolving to keep your campaigns safe and sound. Let's talk solutions and sustainability in ad security. 🛡️ #AdTech #DigitalMarketing #FraudPrevention https://bit.ly/3wE5g5E

It's a no-brainer when you can use a system like Anura to cut 20% of your traffic which is fraud. It's equally important to monitor the rest of your media, especially if you use affiliates! Monitor for Deceptive Advertising, Trademark Infringement and Regulatory risks with IntegriShield! Planning for 2025? Let us help!