MAD//FEST’s Post

Stay up to date with the creator landscape. From consumers prioritising simplicity to how Snap Inc. immerses its users, swipe for your weekly insight below. For our full creator landscape update, sign up via the link in the comments and receive fresh insight in your inbox every week! #influencermarketing #creatoreconomy

On Wednesday's we 'Round Up' 📝 As we enter into October, there has already been a flurry of news stories, product launches and marketing campaigns that are dominating in the comms field - and I've cherrypicked some of my favourite stories to share with you. KEY HIGHLIGHTS 📲 Meta considers monthly fee for ad-free Facebook & Instagram 📺 RTE's Trust score falls by 25% among viewers 🏉 The Taylor Effect - NFL & Heinz: How Swifties are changing the game 🍓 Rhode launches European shipping expansion at PFW Have you seen any of these stories already? Leave your thoughts in the comments below ⬇️ #PRnews #DigitalMarketing #PublicRelations #PrRoundUp #Communications

SNAP's human-powered ad moderation transcends the ordinary, brilliantly capturing the nuances and contexts that automated systems often miss. Our team of savvy moderators isn't just processing ads; they're delving into the subtleties of language, humor, and cultural references. This keen understanding ensures that every ad strikes the right chord with its audience. Far from the one-size-fits-all approach of automation, SNAP's experts adapt swiftly to the ever-evolving trends and societal norms, blending ethical judgment with a deep appreciation of each brand’s unique voice. This meticulous, tailored approach not only protects brand reputations but also crafts a richer, more engaging user experience. With SNAP, it's not just about meeting standards; it’s about setting them, elevating ad moderation to an art form that resonates with authenticity and builds enduring trust. #Monetization #Brandsecurity #Useracquisition #Qualityassurance #SNAP #SNAPModeration Share your opinion and follow us on: 1) Facebook: https://lnkd.in/dyrTUVTs 2) Instagram: https://lnkd.in/dSKVxzb2 3) X (Formerly Twitter): https://lnkd.in/dPfHJb5b 4) TikTok: https://lnkd.in/dz7YyexC

June 12, 2024 - Top 6 Headlines shared from ChizSix Marketing & Media and Global Toy News. #media #marketing #digital #socialmedia #toyindustry #licensing #entertainment The headlines feature: Schylling Inc. #content #influencer #retail #consumerinsights #toys Netflix Rainbow #gaming #videogames Aurora World, Inc.

Snap's focus on enhancing brand safety in 2024 is a pivotal move to boost ad spend efficiency and rebuild market trust. Despite 2023's mixed results, this strategic shift aims to foster a more secure and attractive platform for advertisers 🚀 #BrandSafety #AdSpend #snapchat #DigitalAdvertising #socialmedia

In ad moderation, SNAP's human-led approach outperforms automated systems by balancing speed with accuracy. Automated tools, while fast, often compromise on accuracy, especially in interpreting nuanced content. SNAP's moderation, though not as rapid, ensures thorough, accurate reviews, understanding of context and cultural nuances that algorithms miss. This precision is vital for protecting brand image and maintaining audience trust. Humans adapt quickly to new trends and cultural shifts, ensuring relevance and accuracy over time. While automation focuses on speed, SNAP prioritizes accuracy, reducing the need for re-moderation and corrections. This balance fosters brand safety and loyalty, making SNAP's method more beneficial in the long run for sustainable and trustworthy ad moderation. #Monetization #Brandsecurity #Useracquisition #Qualityassurance #gaming #SNAPModeration Share your opinion and follow us on: 1) Facebook: https://lnkd.in/dyrTUVTs 2) Instagram: https://lnkd.in/dSKVxzb2 3) X (Formerly Twitter): https://lnkd.in/dPfHJb5b 4) TikTok: https://lnkd.in/dz7YyexC

All great marketing has this one thing in common... It doesn't ''feel'' like marketing. When your marketing is done ''right'' your audience won't see it as an interference. They will be happy to see it. This all starts with having an in-depth understanding of your audience. If you don't understand your audience your marketing won't work. When was the last time you saw an ad that didn't feel like an ad? Let me know in the comments section below. Stay Icy ✌️ P.S. This baby picture of me has nothing to do with this post but It certainly doesn't feel like marketing... ----------------------------------- Looking for a team of marketing superheroes? Me and the team at Snap have already got our capes and tights on... #marketing

Athletic Greens - 7.1 Checking the mail today, and saw this AG1 piece. Dove in for us. Outside of Meta, Google Ads, TikTok for Business, brands want to innovate and get infront of their customers in different ways. The typical customer purchase pattern is not one touch - its many. The more connected, the better. In addition to Direct Mail testing, many brands we work with are also seeing success expanding to Amazon, Out Of Home Advertising, Linear TV and Connected TV, as well as audio. The key as always is understanding how your going to measure it and the investments alignment to brand or P&L objectives. Anyone tried Athletic Greens? 🥬

The power of Hyperlokal Marketing 🎯 Join us today and learn more about how New York Pizza automated hyperlocal campaigns for nearly 300 locations, saving countless hours and driving 16% more revenue. #advertising #meta #youtube #snapchat

In the realm of ad moderation, SNAP's human-led approach offers significant cost advantages over automated systems. While automation may seem cost-effective initially, it incurs substantial setup, maintenance, and error rectification costs. SNAP's method requires no hefty initial investments, reducing the financial burden. The accuracy of human moderation minimizes costly mistakes and the need for damage control, crucial for maintaining brand reputation. Additionally, SNAP's flexibility in adapting to specific client needs avoids the extra costs associated with customizing automated systems. Over time, the consistent quality and adaptability of human moderation ensure a more cost-effective solution. This approach not only ensures sustained quality but also scalability, aligning closely with evolving client and market needs, making SNAP a financially viable choice for long-term ad moderation. #Monetization #Brandsecurity #Useracquisition #Qualityassurance #gaming #SNAPModeration Share your opinion and follow us on: 1) Facebook: https://lnkd.in/dyrTUVTs 2) Instagram: https://lnkd.in/dSKVxzb2 3) X (Formerly Twitter): https://lnkd.in/dPfHJb5b 4) TikTok: https://lnkd.in/dz7YyexC