Happy New Year from MacNeill Group! 🎉 Wishing you all a year filled with joy, success, and endless possibilities in 2024! 🌟 #HappyNewYear2024
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Result-Driven Commercial Director| Expertise in Sub-Saharan Africa Markets| I Help Brands Leverage R2M & Sales Operations | Impactful Integrated Commercial Marketing Plans | to drive a 100% Increase in Market Penetration
#ThoughtfulTuesday: Team Spirit in Action 🤝🏆 On this #ThoughtfulTuesday, I'm reminded of the powerful lessons we can draw from the world of sports. Consider a relay race – a true embodiment of teamwork and shared success. In a relay, each runner takes the baton with the same goal: to run his / her leg of the race as swiftly as possible. But here's the beauty of it – they don't just run for themselves; they run for the team. 1. 𝗧𝗿𝘂𝘀𝘁: In a relay, trust is paramount. Each runner relies on his / her / their teammate(s) to pass the baton smoothly. Trust within a team is the bedrock of success in any endeavour and organization. 2. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Just as relay runners exchange the baton seamlessly, open communication is crucial in any team. Sharing ideas, feedback, and support propels the team forward. 3. 𝗨𝗻𝗶𝘁𝘆 𝗼𝗳 𝗣𝘂𝗿𝗽𝗼𝘀𝗲: In a relay, the goal is crystal clear – win as a team. Similarly, every member of a team should align his / her / their efforts with the overarching objectives. 4. 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗘𝗮𝗰𝗵 𝗢𝘁𝗵𝗲𝗿'𝘀 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: When one runner excels, the entire team benefits. Celebrating individual and team achievements fosters a positive and motivated environment. 5. 𝗣𝗮𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝗮𝘁𝗼𝗻: In your professional journey, remember that success often involves passing opportunities and knowledge to colleagues, propelling the team forward collectively. Today, I encourage everyone - let's take a page from the relay team's playbook. Embrace teamwork, support one another, and remember that we're all running towards the same finish line – success for our team and our organization. Together, we're unstoppable! 🌟🤝 #TeamSpirit #Collaboration #SuccessTogether #brandpreneur #influencermarketing #linkedininfluencer 📸 Disclaimer: No copyright infringement intended. All rights and credits are reserved for the respective owner(s).
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Some of you may be know I like endurance sports and this article shared by a fellow athlete Rebecca Byerly, resonates with me. Not because I can do what Jasmin has accomplished, and amazing accomplishment for any human and out of my league, but the reason why we seek challenges and the pleasure it gives us in honing our craft whether in work or play. Check out the analysis of social science and endurance.
Interesting article in The Financial Times on Jasmin Paris’ legendary finish at Barkley. Something to ponder as we hopefully get away from our devices and head into the weekend. Happy Friday! https://lnkd.in/eSabk2pE
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Go #femalefounders. This has one of my favorites:). Hootie Hoo! Hootie Hoo
Seven of Our Favorite Woman-Owned Ski Brands
https://www.skimag.com
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Helping enterprise clients navigate custom-branded merchandise programs. Talks about #partnerships #efficiency #brandedmerchandise
#April and the next few months are filled with meaningful dates for so many worthwhile causes. Check out our April #lookbook to get some ideas on how you can connect with your #employees and your #customers. #brandedmerchandise #promotionalproducts #procurement #marketing #humanresources #premiums #customproducts #swag #customapparel #corporateapparel #corporategifting #personalization #customize #indirectspend #indirectprocurement #directprocurement #brand #brandmarketing #sourcing #fulfillment #indirectsourcing #ecommerce #webstores #companystore #packaging #brandguidelines #directspend #POS #POP #print #displays #experientialmarketing #influencermarketing BAMKO
April Lookbook | Celebrate pride, embrace movement, and dive into the American spirit with our April Lookbook! From athleisure finds to USA-Made and Veteran-Owned treasures, find your style and support inclusivity! 🧘♀️ 🌷 ☀
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Culture architect & People Strategy specialist creating environments where employees can thrive | Award winning Coach & Mentor
A powerful message and powerful campaign, by a toy company that has, arguably, been previously seen as a frivolous brand driving unattainable beauty standards. it's a great lesson in how a brand can reinvent themselves. And it's also a powerful message for each of us to note, and try and make a difference https://lnkd.in/eAWgpkmv
@Barbie | The Dream Gap Project
https://www.youtube.com/
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Has the Ehrenberg-Bass Institute gone too far with their distinctiveness gospel? Is American marketing really total and utter wank? And how proud is Mark Ritson being called the Australian Gary Vee? (I nearly died hearing this one!) These questions and more are being discussed in this new episode of Uncensored CMO where Jon Evans and Mark talk great and shit campaigns, wear in versus wear out, distinction versus distinctiveness (it's actually both!) and lots of other great stuff. Be prepared for some marketing fun and a lot of foulmouthing on Mark's part. #Marketing #Branding #BrandManagement
Ritson's best campaign of the year, Britain's favourite pint & why being different still matters
https://www.youtube.com/
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Director of Behaviour Change & Development at Cycling UK | Behavioural Scientist | Urban Mobility Expert | Strategic Visionary
As good for you today as it's always been! Stumbled upon this gem: the actor from the classic Hovis Ltd ad (yes, the one with the bike) pushing his two-wheeler up that iconic cobbled hill 50 years later. 🚴♂️ Read the article here: https://lnkd.in/e97ghVX3 Fun fact: The Hovis ad was voted Britain's most iconic and heartwarming in a 2019 Kantar survey. It got me pondering the emotional power behind promoting cycling today. 🚴♀️ While the ad sells bread, its emotional context resonates with people's feelings, values, and joy. What can we glean from this when encouraging cycling or advertising bikes to potential new riders beyond the avid cycling enthusiasts? (let me know your thoughts 👇) Encouraging new behaviors and sustainable habits is challenging. Often, emotions overshadow facts, especially in the ongoing debates around LTNs and the driver-versus-cyclist clash. Claire Parlour, Hovis's marketing director, nails it: "The ad's core message of hard work, family, community strength, and, of course, delicious bread still resonates today." 🌟 Nostalgia is the ad's secret sauce, acting like a mental time machine that takes us back to shaping moments. It's a powerful force, offering continuity and connection to our past selves. 🕰️ Kantar reveals that nostalgia is underused in advertising, even though it's highly effective, especially for products like vehicles. Less than 3% of 250k ads include nostalgic elements. Maybe it's time to infuse a bit of nostalgia into bike ads, tapping into that sense of longing for simpler times. Ads influence thoughts and feelings, and maybe adding a touch of nostalgia can elevate bike ads and encourage cycling adoption. Of course, ongoing investment in active travel is crucial, but the marketing approach can evoke a longing for a simpler time with a modern twist. Imagine an ad that maintains nostalgia but with a contemporary twist. Picture a charming village or town, similar to the original ad, but now transformed with modern amenities while preserving its historic charm. Capture the beauty of cycling through scenic routes, parks, and urban landscapes with advanced camera techniques and drone shots. To keep the theme of overcoming challenges, include scenes where characters effortlessly conquer hills or headwinds thanks to modern e-assist technology. But the strap line remains unchanged - "As good for you today as it's always been." 🚴♂️✨ #HovisClassic #Hovis #EmotionalMarketing #IconicAds #NostalgiaMarketing #ActiveTravel #EbikeRevolution #BikeLife #CyclingCulture #AdCampaigns #FeelGoodMarketing
Hovis 'boy on the bike' returns to Dorset hill after 50 years
bbc.co.uk
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WKU alumni or BG Native… Check out the article shared by WKU Alumni Association!! You will enjoy a read on a true BG Staple❤️❤️ #locallove #supportlocal #wku #BowlingGreenNative
Connections to WKU and the BG community define Nat's Outdoor Sports. "Nat's," as most of us call it, recently celebrated its 50th anniversary. Founder Nat Love ('64) created a legacy that continues with his daughter Lisa Martens ('89). Read more about the Nat's legacy here https://lnkd.in/gVH-cVTg
Nat's Outdoor Sports celebrates 50th anniversary
bgdailynews.com
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Check out the latest Lookbook for April! #MoreThanMerch #employeeengagement #clientengagement
April Lookbook | Celebrate pride, embrace movement, and dive into the American spirit with our April Lookbook! From athleisure finds to USA-Made and Veteran-Owned treasures, find your style and support inclusivity! 🧘♀️ 🌷 ☀
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Opportunities and Challenges. When sponsors change. I’ve always built our core event budgets around the entry fee income alone because sponsors come, and sponsors go. Recently, Montane didn’t renew their sponsorship of the Dragon’s Back Race®, and I have a choice about how I view this. I choose to see this as a golden opportunity for the event. Don’t get me wrong, a significant sponsor's unexpected departure is frustrating and has financial consequences. However, it is also a catalyst for transformation, and I remain optimistic about the future of this event and the broader trail-running ecosystem. Participation is booming, and in a digital age, live events remain the standout tool for a brand to reach out to, engage, and activate consumers. Events like the Dragon’s Back Race® will never attract vast numbers of participants. The race is just too hard 😉 , but this is precisely why it has become globally recognised and widely considered one of the world's toughest mountain races. What the event might lack in participant numbers, it makes up for in reach and audience size. What it might lack in participant numbers, it makes up for with unique and compelling media content that builds brand recognition and authenticity… but only for the right brand. Strategic alignment of the values and product of the brand with the event is crucial. Because we understand this, we have built enduring long-term relationships with sponsors across many events and years. I’m excited about the opportunities when considering who might step up and partner with the Dragon’s Back Race® in the future. While the end of a sponsorship deal might seem like a setback, it actually opens up a multitude of opportunities, such as how we communicate with our participants, how we develop the broader audience and how the event remains authentic and deeply connected with the trail running community. If you’d like to talk to me about how your brand could get involved with the Dragon’s Back Race® or any of our portfolio of events, please message me. Ourea Events #ultrarunning #trailrunning #mountain #dragonsbackrace https://lnkd.in/egHB4_PQ
Montane Dragon's Back Race® - The World's Toughest Mountain Race - Ras Cefn y Ddraig
dragonsbackrace.com
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