Lumi Hospitality’s Post

Our CEO understands the power that creative holds in unlocking paid social performance from his time at Barstool Sports, one of the best at leveraging creative at scale. But creative strategy can be incredibly difficult if you don't know where to start. There are a ton of variables that go into it that can make each and every strategy unique (and challenging). Current assets, spend levels, time constraints... it can be a long list. That's why our Roadmap process has become the backbone of our paid social engagements. Listen to Scott explain it below.

Have you taken a moment to reflect on your journey lately? It's easy to get swept up in the busyness of life and forget to appreciate how far we've come. The imposter syndrome can sneak in, making us doubt our worth and achievements. Yesterday, I took a step back and updated my Social Media Strategy & Paid Media Portfolio. It was a simple act, but it reignited a sense of purpose and readiness within me. I hope it encourages you to update your Portfolio for 2024! 💪🏾 Here is a link to my Social Media Strategy & Paid Media Portfolio: https://lnkd.in/dGmceyiG

Black Friday is less than a month away, so it's time to be preparing your Paid Social strategy for the big event. Luckily we've summoned Bethany Rana Martin from the shadows to give us her top tips for the coming commercial season. If you need help with your Paid Social strategy, send Dark Horse a signal: https://bit.ly/475ighj #blackfriday #paidsocialtips #paidsocial

🔥Tomorrow on Why I Left - Stacy Reed 🔥 Learn how to scale paid social to $1 Million Discover what it takes to build a million-dollar brand on social media, as Stacy, a marketing mastermind, shares her journey and strategies on how to successfully scale your paid social campaigns. 💥 She'll break down the key components of crafting a winning marketing strategy and optimizing your ad performance through organic methods. 💡📈 She'll also dive deep into the importance of increasing customer base and retention, offering invaluable insights on programs and strategies that boost customer loyalty and drive growth. 🌟 Plus, you won't want to miss hearing about Stacy's journey from feeling undervalued to building her own organization that empowers black women in marketing. 💪✊ Subscribe today #WhyILeftPodcast

90% of the UGC you see in social media is paid. They know that, we know that, everyone knows! So why is it still working? The human touch. There is a person behind it. Regardless of being paid, people will trust a person recommending a product, way more than a creative ad. Keep that in mind when building your video strategy. 😉 #marketingandadvertising

If you are looking to better understand the difference between (and the value of) paid and organic social media, this is the best analogy I've seen to date!

What is paid social media advertising? In today's business landscape, you need to pay to play. The days of utilising your organic reach are effectively over. Now social media platforms expect you to invest in paid social media advertising. https://lnkd.in/dhj8eTQJ

What is paid social media advertising? In today's business landscape, you need to pay to play. The days of utilising your organic reach are effectively over. Now social media platforms expect you to invest in paid social media advertising. https://lnkd.in/dhj8eTQJ

Creep it real with freakishly spooktacular social media marketing. No tricks, just treats. (Sorry couldn’t help myself 👻) #halloween #socialmedia #socialmediamarketing #herts #marketingsupport #spookyseason #halloweenseason #socialmediasupport #socialmediacontent #marketingforsmallbusinesses #marketingfreelancer #smemarketing #herts #hertfordshire #smallbusinessmarketing #hitchin #contentcreation #contentplanner #contentideas