Lumen Research Ltd’s Post

💼Press Ad Week Exclusive: Revealing the TOP Ad Spend in 2023! 🏆 🥇The distribution sector, dominating the field with a staggering Rs 47,148,454 spent on press ads! 🛒 🥈 Close behind are the Automotive giants, accelerating press ad spending to Rs 34,411,170! 🚗 Do you want to harness the Power of press ad monitoring like the champions in Distribution and Automotive sectors? Contact us at [email protected] to explore the possibilities! 📩 #AdSpend #IndustryLeaders #DataInsights #Mauritius

For all those returning from all the ad effectiveness talk at Cannes Lions this week get in touch if you'd like an objective chat about what the right measurement approach is for you. It might be that developing a measurement framework is the right place to start and then thinking through the right measurement solution following that. We can help clients work that through. The blog link in the comments can be a good place to start if (like most advertisers we speak to currently) you are reevaluating how you approach measurement.

Havas Media’s Teodora Scutelnicu, EVP of Analytics, will be joining our partners at DISQO and other industry leaders from Warner Bros. Discovery and Teads for an Adweek live webinar on “Transparent, Full-Funnel Measurement.” Join us Thursday, August 3rd at 1 pm EDT, where we’ll talk about how to objectively measure brand lift and purchase journey behaviors for total campaign impact.   Register here: #MeaningfulMedia #Measurement

Our Chief Transformation Officer, Sue Unerman, shared her insights this week with Campaign Magazine UK on why the UK ad game needs a global perspective. From Gen Z's global outlook to tapping into worldwide talent for innovation, and steering clear of tribalism—it's all in there! 🌍💬 Check out Sue's take on the ever-evolving ad industry and why thinking beyond borders is the key to unlocking innovation and growth. 🚀 Read the full article here 👉https://bit.ly/3FWOS16 #GlobalAdInsights #InnovationUnleashed #BreakThroughThinking #NewCommunicationsEconomy

Phil Sumner, SVP at Publicis Groupe, thinks attention can help the advertising industry recalibrate and solve many of its largest issues. He discussed the importance of viewing media and creative attention together and how the industry needs common definitions to make life easier for advertisers. Link to the interview below

We're in Adweek! Hawke Media's latest triumph, acquiring Lone Fire Creative, was featured in Adweek’s AgencySpy rundown of big agency news updates from around the industry. Check out the link in the first comment below to read the article!

Change is inevitable. Never in the history of media, data and technology have we seen such rapid advancement in this change than over the past 24 months. These three once very separate streams are at a point of natural convergence. This has resulted in a step change in how we gear for the data-informed consumer-centric future. In this first instalment, WPP's video Series The Mechanisms that Matter takes a look at what this change looks like for media agencies. #growfearless

If you want to transform how you work with your agency partners than watch this. This series of short films explain how some of the smartest brands in the world are reinventing their operating models to transform the work they do with their agencies. Wavemaker's Anna Hickey and MediaSense's Ryan Kangisser kickstart the discussion.... #positiveprovocation #growfearless

🤩Advertising Week Europe 2024 is just around the corner! Our EVP International, Alejandro Fosk is taking the stage tomorrow, May 14 at 2:40 PM, to talk about 'Unlocking the Future of Cross-Platform Measurement'. Don't' miss out! Access this link for more details 👉https://lnkd.in/egBDxn_U #digitalmeasurement #socialincremental #advertisingweekeurope #AWEurope24 #Comscore Advertising Week