Lumen Research Ltd’s Post

We are thrilled to announce that Brand IQ has been awarded the Best Programmatic Provider Award by Martech Outlook Magazine, joining a list of established industry names, such as Integral Ad Science and PubMatic. This is recognition of our team's history of innovation that spans digital marketing and puts the customer in the center, while helping brands accomplish aesthetic data-driven personalization at scale. Brand IQ is one of the few companies that can maintain cutting edge, dynamic, tailor-made advertising services in-house, ranging from rich-media creatives and social media content to complex custom data-driven ads. Unlike Google Ads and Criteo, Brand IQ does not utilize templates, which ensures each client’s brand identity remains authentic and aligned with their custom advertising strategy. With the fragmentation of the digital advertising landscape, the reporting and execution of coordinated media buys have become more complex and ambiguous. Brand IQ empowers organizations to navigate this complexity by providing access to millions of publishers across the web, CTV, social media, DOOH, and major search platforms. We are grateful to our amazing teams in the US and Europe and our partners and clients. #BrandIQ #ProgrammaticAdvertising #BestProgrammaticProvider #AwardWinning #Innovation #BestProgrammaticProvider #AwardWinner

The digitalization of media has made a huge impact on advertising, marketing and business in general -- some good and some bad. You've read all the headlines about fraud, brand safety and other issues with programmatic buying. But what you don't hear so much is how the digitalization has democratized media. When it was primarily about buying clout, bigger was better - for big agencies and big brands. And while clout can still play a role, buying is more about intelligence today. And anyone can have that -- big and small. So when I read about opportunities that level the playing field for smaller brands and agencies, I have to give a shout out. Great job James Allen and Joey Medici

💡 In the dynamic world of advertising, the strategic role of programmatic advertising is increasingly impossible to ignore. It’s a harmonious blend of technology and strategy, where software navigates the complex waters of ad buying, ensuring that every ad not only finds its place but does so with unmatched efficiency and precision. Think of it as the behind-the-scenes maestro, orchestrating a seamless performance where the right ads meet the right audience at just the right moment. #sales #marketing #2minuteinsights

For the last many years, we cared about vCPM (Cost-per-1000 viewable impressions), especially for brands that care about brand safety AND media effectiveness. But, since the pandemic, we have focused a lot more on performance marketing and our priorities for viewability have decreased since then. Few players on the vendor side of the media world had tried to push for attention metrics. But, let's be honest, that didn't stick well in a world where everyone is counting every dollar spent and what the ROI from it is. Despite many studies proving that higher viewability has a stronger relationship with business results and profitability, we continue to ignore the basics of media buying, campaign optimisation and ad effectiveness. I'm sending my best wishes to the people who are now pushing the agenda to deliver better ad exposure with attentiveness as a key factor. Here's to aCPM. https://lnkd.in/dU8zDSqZ #mediaeffectiveness #brandsafety

**Elevating Brands: The Role of a Comprehensive Cable Advertising Agency** As a leading #CableAdvertisingAgency, we specialize in crafting impactful strategies that amplify #BrandVisibility and drive measurable results for businesses. Our expertise spans across traditional #TVAdvertising to cutting-edge #DigitalMarketingAgency solutions, ensuring brands reach their target audience effectively. At our core, we excel in strategic #MediaBuying and meticulous #MediaPlanning, optimizing resources to achieve maximum #ROI. Through innovative #AdCampaigns and compelling #VideoAds, we create engaging narratives that resonate with audiences and elevate brand perception. As a full-service #AdvertisingAgency, we pride ourselves on our holistic approach to #CampaignManagement and strategic #BrandStrategy. From #CreativeAds to comprehensive #AdvertisingServices, we tailor solutions that align with your business goals and market objectives. Our commitment to excellence extends to #AgencyLife, where collaboration and creativity thrive. We leverage our expertise in #BroadcastAdvertisingAgency to ensure your message reaches across diverse platforms and resonates with local markets effectively. Embrace the power of strategic #AudienceTargeting and local #MarketStrategy through our dedicated team of experts. Discover how our #CreativeAgency can transform your business's narrative and drive impactful results in the competitive landscape. Partner with us, your trusted #MarketingAgency, and unlock new avenues for growth and success in today's dynamic advertising landscape. Together, we'll navigate the complexities of modern advertising and position your brand for lasting impact and industry leadership. Sikandar Sami Joyia 0300 8016343

Different fraudulent activities in OoH media buying like ad placement discrepancies, misrepresented viewership data and manipulated performance metrics undermining the authenticity and efficacy of OOH campaigns, while also misleading brands about the actual reach and impact of their campaigns. Therefore, brands desirous of curbing fraud in OoH media buying, have to leverage an independent media monitoring consultant to enable them to track and analyse the placement and performance of their OoH assets from an unbiased and independent perspective! www.digimentresearch.com #mediamonitoring #pr #prpros #publicrelations #monitoring #corpcomms #comms #corporatecommunications #brand #analytics #mediaresearch #prmeasurement #mediaintelligence #mediaanalysis #mediaanalytics #monitoringsolutions #marketing #HumanAugmentedAI #HumanAugmented #ai #reputation #reputationmanagement

How can programmatic in-housing look? What are the benefits and challenges for brands? What does the process to do so look like? These questions and more are answered right now, right here: https://ow.ly/JHpr50PBIyf #adtech #programmaticadvertising #BasisTechnologies

Brands and agencies are delivering increasingly relevant and personalized ads to consumers by leveraging dynamic advertising that takes into account real-time information. However, developing compelling creative has historically been a siloed process in which cross-departmental teams rely on manual processes and compartmentalized workflows. This makes it challenging for agencies and brands to activate dynamic creative rapidly, creating bottlenecks that suppress campaign effectiveness — costing advertisers ROAS. Sponsored by Clinch.