Lumen Research Ltd’s Post

New post (Together wins AoY and Best In Show) has been published on M AD!

I know how it feels! There are pros and cons to being a one-man army! Great as it was, truth be told, I don't miss it! At the end of the day, working with at least another team member is better way to go on about working! Right? #marketing #socialmedia #advertising #teamwork

Great opportunity for folks to learn a little more about our cookieless digital advertising solution. With Google removing all cookies from devices throughout 2024, it is important to have a trusted partner to reach the audiences you are trying to get in front of. Here at AdDaptive we have been cookie-free for over 10 years, targeting your audience as they move across the web. Interested in learning more? Message me and I’d be happy to share the team’s availability during this awesome event! #programmatic #cookielessfuture #digitalmedia #futureproof

👏 Exhibitor Shoutout 👏 1 MORE DAY... As our 2023 Fall Conference quickly approaches, we would like to take a moment to thank our sponsors and exhibitors for all their support! Meet mediate.ly "For years, we tried to procure programmatic for the brands our agency served. What we found was frustration – programmatic just wasn’t being served with the passion and integrity we felt our clients deserved. So we started mediate.ly, determined to excel where others had fallen short. Now you can enjoy programmatic with the mediate.ly difference. One-on-one collaboration. A generous fraud-free guarantee. And some of the best minds in the industry, unearthing powerful insights and helping you strategically navigate all that machine learning has to offer." 💥

It’s measurement that’s underperforming, not radio. Discover the future of radio advertising effectiveness at The Future of Audio and Entertainment conference in London, on 18th April 2024. Mark Barber and Donna Burns will unveil Colourtext’s cutting-edge study, "Radio: The Performance Multiplier". This research revolutionises our understanding by demonstrating that conventional attribution methods fail to measure radio ad responses effectively for performance brands. Don’t miss these game-changing insights! https://lnkd.in/enWU8TeH

A fascinating read about a key moment in the history of advertising self-regulation, thanks to Sue Eustace and the team at History of Advertising Trust.

I approve this message 🔴 #marketing #marketingstrategy #googleadsexpert #facebookads #ppccampaign

ICYMI: Billboard real estate: You don’t have to sign a lease for it to be binding (Billboard Insider): Billboard Insider’s take: This dispute might have been avoided if OCI had promptly signed and returned the lease. Even though the lease was not signed by both parties, the Appeals court used actions to conclude the parties acted as if the lease were binding. A lease may be binding even if both parties haven’t signed […] #DOOH #digitalbillboards #digitalsignage