Lumen Research Ltd’s Post

Made👏🏽 For👏🏽 Attention👏🏽 Download our newly published report get access to exclusive isights around the MFA Landscape in 2024 and how to get started with a "Made For Attention" strategy. Long Live MFA #Attention #MFA #Addressable #DigitalMedia

Charlie's Munger's rule is "Show me the incentive and I'll show you the outcome." It's one of those quotes that gets deeper when you start thinking about it... especially if you work in ad-tech. The incentive of cheap reach has led to a lot of websites that are built - from start to finish - to drive ad revenue, instead of a good user experience. The made-for-advertising (MFA) crisis isn't pretty for consumers or advertisers. At Lumen Research Ltd, we often see MFA websites measure as 80% viewable, but achieve only a 10% viewed rate. That's a big waste of ad impressions and ad dollars. But the good news is that there's another way - and in this new report with ExchangeWire, we surveyed media buyers who are doing all sorts of cool things to avoid MFA sites and create made-for-attention media instead. And hopefully incentivizing a better internet experience for everyone in the process! Get your copy here: https://lnkd.in/eJg48TfP

One of the many ways advertisers can leverage attention is by using it as a filter for inventory quality. With the rise of MFA’s, it’s now more important than ever to manage your media strategy in an attempt to reduce investment on these sites and allocate spend on high quality domains. Remember, no matter if it’s interruptive or destination based advertising, the better quality of site content, the more effective the ad!

Download the full MFA report to get all these exclusive insights, which cover: - The MFA landscape in 2024 - Media planning and current MFA strategies - How attention can eliminate MFA ad waste - Getting started with a Made for Attention strategy - The Made for Attention strategy: A case study Jay Grant Cressida Ward Issy Campbell Annie Port Richard Rust Xanthi Frances Harry Levenson Bill F. George Dixon #attention

Important aspect for digital media is that its evaluation & adjustment can and should occur during the campaign, in order to identify the best placements, creatives and to refine the ongoing media plan accordingly. #expertek.net #digitalmedia #digitalcampaigns

Why traditional media is still so important in a digital world https://lnkd.in/ggEwNyy9 'It’s about how you use traditional and analogue media with digital that's so important', says Suzana Lay #media #analogue #digital

Unlock the power of A4 Media! 🌐 Dive into a world of dynamic advertising solutions that elevate your brand. Explore innovative campaigns and data-driven strategies. Your success begins with A4 Media. #A4Media #AdvertisingExcellence #BrandSuccess

Our Quality Attention measurement product is designed to amplify campaign impact. By harnessing over 280 billion daily digital interactions and focusing on visibility, situation, and interaction, this tool predicts ad effectiveness and improves conversion rates. In fact, we found a 198% increase in conversion rates for high attention ads versus low, emphasizing the importance of targeted attention in advertising success. Read more about how we’re setting new standards for digital advertising efficiency in NextTV: https://lnkd.in/et8zhVQR #QualityAttention #ConsumerInsight #Measurement #AdTech

Times are changing! Internet ads have surpassed newspaper ads for the first time, now accounting for 21% of advertising expenditure, closely following television ads at 40%. This shift reflects the evolving landscape of advertising, highlighting the value of both printed and digital platforms in reaching audiences effectively. CMe Media can help you navigate this by leveraging our expertise in digital marketing strategies. From targeted online campaigns to engaging content creation, we'll ensure your brand stands out while also providing insights into maximising the value of traditional print advertising. Let's work together to create a holistic advertising approach that drives results across all platforms. #AdvertisingTrends #DigitalMarketing #PrintVsDigita #CMeMedia

Top 10 things to consider before your next programmatic Buy Thanks to our partnership with the Swedish Advertisers Association, we spent this week in Gothenburg, Sweden, presenting on the principles of sustainability, transparency, and efficiency in programmatic media buying. Engaging in discussions with marketing professionals was truly enriching, providing valuable insights and perspectives. Here are some crucial tips to secure your programmatic buys: 📀 Clarify Campaign Goals: Ensure your campaign objectives, KPIs, and target audience are clearly outlined with your agency and partners. 📀 Create Engaging Content: Craft creative specifically for programmatic environments to boost engagement. 📀 Prepare for Cookie Deprecation: Take immediate action to adapt to the upcoming changes in cookie policies. And there’s much more to consider - Comment “programmatic” below to receive our latest whitepaper, highlighting the top ten things to keep in mind before your next programmatic buy. Thank you to Sveriges Annonsörer for providing opportunities to engage on these important topics together. #programmatic #mfa #adtech #cookiedeprecation Emma Dahl Laura Mähler Nelander Helene Kruse Stina Melin