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The countdown is on! DV’s 2024 Global Insights: Americas webinar is tomorrow, May 23, at 10:00 am EST. Join us for an in-depth breakdown of the biggest ad tech trends impacting North America and LATAM. It’s not too late to register: https://buff.ly/3JSHuWy

Phil Sumner, SVP at Publicis Groupe, thinks attention can help the advertising industry recalibrate and solve many of its largest issues. He discussed the importance of viewing media and creative attention together and how the industry needs common definitions to make life easier for advertisers. Link to the interview below

🤩Advertising Week Europe 2024 is just around the corner! Our EVP International, Alejandro Fosk is taking the stage tomorrow, May 14 at 2:40 PM, to talk about 'Unlocking the Future of Cross-Platform Measurement'. Don't' miss out! Access this link for more details 👉https://lnkd.in/egBDxn_U #digitalmeasurement #socialincremental #advertisingweekeurope #AWEurope24 #Comscore Advertising Week

Want to know how your digital campaigns and audiences are measured? Check out this insightful article from Nielsen - learn about the key metrics that matter, the industry challenges that are changing measurement approaches, and the steps we are taking towards cross-media measurement. https://bit.ly/4aIv3s0

Picture this... A world where you reach the specific audiences that are right for you, whichever screen they're on. Enter: Audience-Based Buying. Learn why advertisers are shifting to this future-proof method. See how small local businesses are unlocking revenue with this strategy. In this webinar, Spectrum Reach's David Shellhorse, Director of Field Research, is joined by VAB's Jason Wiese, SVP, Director of Strategic Insights. Watch here: https://lnkd.in/gyr9qbYH

We're thrilled to see Havas Media Network representation in the upcoming Attention Metrics Conference, presented by the Association of National Advertisers and Adelaide next Friday, October 6th in New York City! Experts from all sides of the market will dive into the world of attention metrics. What role should attention play in media planning, buying, and optimization? How best can brands leverage this metric? In the panel, "Unlocking Cinema's Potential: The Opportunity To Capture Consumer Attention," Shane Ankeney President of Havas Media Network North America, alongside National CineMedia (NCM)'s Manu Singh will discuss the opportunity these metrics bring to marketers searching for the coveted young, diverse, cord cutting and ad skipping audience. Parvati Vaish, SVP of Analytics at Havas Media Network will join the panel "Attention As a Currency Through the Eyes of the Market," alongside Gabriel Dorosz from New York Times Advertising, Michael Sadicario from Equativ and Edward McElvain from Mediahub Worldwide to explore the evolution beyond traditional metrics, current and future dynamics of attention as a currency, and the potential implications. Register for the event below: https://lnkd.in/edXxRipj #HavasProud #Measurement

The Current explores marketers' top priorities for increasing ad spend during economic uncertainty on today's edition of The Current Report. Watch: https://bit.ly/3rZaCWE

Have you heard? The Future of Media has arrived in Manchester! Our flagship conference, The Future of Media, has now arrived in Manchester, extending the conversation dedicated to commercial media to the dynamic media communities of northern England and Scotland. The Future of Media Manchester will feature top-tier delegates and speakers from all corners of the industry, offering valuable insights into evolving media business models and market opportunities. Expect over 400 media leaders and rising stars who will provide insights into best practices in commercial media buying, selling, and planning. Join us as we engage, discuss, and celebrate the dynamic media industry with a fresh audience who are shaping the evolving landscape of media transactions. We'll pave the way for a new era in the industry; bring forth the most crucial dialogues in commercial media from across the UK and bridge the gap between buyers and sellers. Every facet of the ecosystem will be represented and heard at the same time. THIS IS THE FUTURE OF MEDIA. Register now! (Registration link in the comments). #FOMM

Attention metrics – a new paradigm for measuring performance. 💥 Privacy friendly attention metrics help advertisers to align ads with relevant content on relevant platforms in today’s fragmented media landscape. But don’t just take our word for it – TPG Telecom's Ali Bremner and Ferrero's Veneeta Ranjan reveal the power of attention in our APAC-focused research report. Download our APAC-focused research report with WARC for insights about media quality: https://lnkd.in/dzUxZ8P9

Attention metrics are here to stay and will play an integral role in today’s fragmented media landscape. At DV, we understand the power of attention as a way for advertisers to better measure and optimize their campaigns. Read Pesach Lattin’s article to learn how we are paving the way for attention metrics, our Scibid acquisition and more: https://ow.ly/w9EI50PzCxZ