Lumen Research Ltd’s Post

TripleLift Launches Global Readiness Scorecard, Showcasing Ai, Retail Media, Addressability And Ctv Preparedness Levels https://lnkd.in/dXDy8vKq #martech360 #newsmedia #news #marketingtechnology #artificialintelligence #marketingautomation #programmaticads #triplelift

I am proud to share the fourth and final installment of The Modern CMO Playbook, where my fellow List members contributed insights on the next decade of the marketing landscape. From new work models that embrace updated methods to engage with diverse customer bases to the incorporation of AI and ever-evolving technical capabilities, this article explores the trends, challenges and opportunities that define the future. Read more here: https://lnkd.in/eDX5bZyc #AdAgeTheList #TheList #ModernCMOPlaybook

Nine’s profits fall 38% as advertising revenue tumbles but Stan stands out | Nine Entertainment | The Guardian: Nine Entertainment's profits have declined by 38% due to a drop in advertising revenue. However, the media group is optimistic about capitalizing on the potential benefits of artificial intelligence (AI) through legislation. The company's full-year net profit after tax for this year is $195m, compared to last year's $315m. - Artificial Intelligence topics! #ai #artificialintelligence #intelligenzaartificiale

"Expected to rise by 7.6% in 2024, the bounceback of the US ad market is clear to see in the latest report from WARC...Global marketers who have used the past year effectively to embrace and integrate AI-based technologies in this arena are in a strong position." In NewDigitalAge, Adludio's CTO, Ian Liddicoat gives his analysis of the latest WARC report, which found that global ad spend had hit the $1trn mark. #ai #artificialintelligencetechnology #adtech https://lnkd.in/eY7Nj-7u

#TechTalk 2.0: The 2024 iteration of exchange4media's #techtalk column is here, and we're starting with a doozy. With its ever-revolving cast of characters, expanding boundaries, data rushes, and most of all a booming population, Sanjeev Jasani, Nachiket Deole, Vipul Kedia, Renu Singh, Abhimanyu Vyas, and Venugopal Ganganna explain why #digital is still the Wild West of #advertising. #DigitalAdvertising #AI #adfraud #consumerprivacy https://lnkd.in/gq5zxxTs

Media quality is transitioning rapidly from a simple measure of #viewability to a nuanced understanding of #attention, from a focus on #brandsafety to a consideration of #brandsuitability, and from a reliance on text-based analysis to the application of #multimedia classification, encompassing #audio and #video. In this B&T op-ed, Jessica Miles, country manager of ANZ at Integral Ad Science, explores the world of media quality and its impact on campaign performance, shifting from using a narrow range of signals to embracing the power of machine learning and #AI. Media quality is a game-changer for #brands aiming to make a lasting impact and drive meaningful results in the competitive digital landscape.

Did you miss Comcast Technology Solution's forecast for media and advertising trends in 2024? You can access the full replay of the trending webinar here. From dramatic advances in AI and ML technology and crumbling cookie-first ad strategies, to the rise of ad-supported channels and labor strikes across the industry, 2023 was truly a year of disruption to the status quo. Comcast Technology Solutions addresses whether these trends are passing fads or seismic shifts. #AI #machinelearning #comcastbusiness #Iworkforcomcast #iworkforcomcast

Did you miss Comcast Technology Solution's forecast for media and advertising trends in 2024? You can access the full replay of the trending webinar here. From dramatic advances in AI and ML technology and crumbling cookie-first ad strategies, to the rise of ad-supported channels and labor strikes across the industry, 2023 was truly a year of disruption to the status quo. Comcast Technology Solutions addresses whether these trends are passing fads or seismic shifts. #AI #machinelearning #comcastbusiness #iworkforcomcast