“We're kind of unique. The best technology in the world, all developed in-house, genuinely. I think that we have some of the coolest design language, really Californian-inspired, the absolute antithesis of ostentatious.” Thank you Scott Kerr and The Luxury Item Podcast for an engaging discussion with our CEO, Peter Rawlinson. #LucidMotors #Technology
Helps brands speak to luxury customers | Host of The Luxury Item podcast | Adjunct professor in luxury marketing at NYU
On the newest episode of The Luxury Item Podcast, I speak with Peter Rawlinson, CEO and CTO of American luxury electric automaker Lucid Motors, about how the company evolved from an electric battery and powertrain supplier to a frontrunner in the electric vehicle market competing head-on with Tesla and German luxury manufacturers. Rawlinson, an auto industry veteran who previously engineered the Tesla Model S, discusses the technology innovations and design thinking behind the Lucid Air (its first vehicle) as well as its upcoming Gravity model entry into the competitive luxury SUV market. He also talks about the EV marketplace and where it's going, how Lucid intends to generate consistent demand for its vehicles, scaling the business to profitability, why Chinese automakers are still years behind on EV tech, and more. Listen to the conversation on... 🎧 Apple: https://apple.co/3xnVhCa 🎧 Spotify: https://bit.ly/3VHgnU7 🎧 YouTube: https://lnkd.in/g2WeyMHP 🎧 Other ways: https://bit.ly/3XUReG7 🎧 Say 🗣 "Alexa, open The Luxury Item podcast" to hear the episode
