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Long beloved for its bold flavor and focus on cultural traditions, heritage brand Café Bustelo® is evolving to keep pace with changing consumer tastes, debuting ready-to-drink, espresso-style iced coffees that are perfect for summer sipping. “In recent years, we've started to see many of our coffee customers, both young and old, reach more and more for iced coffee—but they still want that iconic flavor of Café Bustelo's espresso-style roasts that they love," says Eduardo S. Merino, MBA, Senior Brand Manager of Café Bustelo. "This new product intentionally combines our nearly century-long mastery of coffee with a cold and refreshing taste for an iced coffee that is brand-new, but somehow feels completely familiar to our Café Bustelo family. ¡Salud!" To learn more about LPK’s collaboration with The J.M. Smucker Co. on the design work, head here: https://okt.to/esDxf7

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