Functional beverage is the fastest-growing category in grocery—but it’s also the least forgiving: https://okt.to/9BhacA “In a category as crowded and volatile as functional beverage, you’ll quickly see that the competitive forces are extraordinarily intense,” says LPK’s Chief Growth Officer, Jesse McMullin, a multi-hyphenate in functional beverage who has led the development and branding of over 140 on-shelf CPG products in his career. “The key to understanding these forces—and to maintaining a competitive advantage—lies in being self-aware about your brand and your business dependencies.” In our latest piece on lpk.com, McMullin gives guidance on navigating the complexities from seed to shelf: https://okt.to/sWZB1F #functionalbeverage #bevtrends #cpg #brandgrowth
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The J.M. Smucker Co., which owns Jif peanut butter and Dunkin' pre-made coffee, beat second-quarter profit expectations, helped by higher product pricing and easing input costs. Mark Smucker, chair of the board, president and chief executive officer said, "We are confident in our ability to capitalise on synergies and growth opportunities across snacking, while also continuing to support our other growth platforms in coffee and pet." #food #snacks #sales #profit #quarterlyreport
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#Conveniencestores are redefining their traditional strategies as consumers move away from tobacco products, vehicles become more fuel-efficient, and operational costs escalate. To help offset this, retailers are shifting their investment towards #foodservice, while aiming to better accommodate #consumer preferences and compete against quick-serve restaurants. 💡 How can suppliers and manufacturers align with this structural shift? Join CRC on Tuesday, March 19 for Fueling the Future: Strategies to Grow in an Evolving C-Store Industry. During this webinar, we’ll explore our latest insights across the convenience store industry, focused on the prepared food and beverage business. We’ll also talk through key trends for public C-store chains, including Casey’s, Murphy USA, Circle K, and ARKO Corp. Save your seat today ⬇️
Fueling the Future: Strategies to Grow in an Evolving C-Store Industry - Cleveland Research Company
https://www.clevelandresearch.com
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Don’t be fooled by this misconception that your food or beverage product will sell itself just because it’s of the highest quality, offered at a low price and there’s nothing like it in the marketplace. Our upcoming #FoodpreneurAdvantage session on Selling to Food Retailers is available to those who have a CPG (Consumer Packaged Goods) product but have never sold to retail stores. Join us for expert guidance on conducting successful sales calls, where we break down the process into a simple step approach. ✴️Register today: https://bit.ly/3wzjWTa
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Aspiring Business Analyst || Marketing || Branding || Personal finance || Corporate finance || Education
🔴 PepsiCo, a leading global food and beverage company, strategically adjusts its pricing to navigate various economic and market conditions. This approach helps the company offset rising costs and maintain competitive positioning against its main rival, Coca-Cola. By exploring PepsiCo’s pricing strategy, we gain insight into how the company balances cost management, competitive tactics, and consumer expectations. #PepsiCo #PricingStrategy #EconomicInfluence #CompetitiveMarket #SegmentPricing #RetailStrategy #BrandManagement #ConsumerBehavior
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Shift in the Alcohol Beverage Sector: Why Big Box Stores Are Falling Behind In the ever-evolving alcohol beverage market, big box grocery stores are seeing a downturn, and here’s why: their strategy focuses heavily on “set” alignments and prioritizing “top” selling SKUs across regions. This broad approach is missing the mark! Meanwhile, smaller independent retailers are thriving. Their secret? A direct focus on customer preferences and a sharp eye for industry trends, spotting shifts long before they hit the mainstream. These nimble players are not just selling products; they’re curating experiences tailored to real-time consumer desires, setting them leagues apart from the giants. Big chains could take a leaf out of this book. The key to winning in this sector isn’t just about stocking bestsellers but adapting swiftly and effectively to what customers truly want. #RetailTrends #BeverageIndustry #CustomerFocus #MarketShifts Imperial Beverage Sazerac Company Iron Fish Distillery Great Lakes Wine & Spirits RNDC Michigan Scott Newman-Bale Shane Nicholson Short's Brewing Company
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Consumer behavior in the food and beverage industry has shown resilience over the past years, but a change is in the air in 2023. Conagra Brands' CEO, Sean M. Connolly, discusses the evolving dynamics and potential factors behind this shift. Read more about the insights and outlook for the industry in this article. #FoodIndustry #ConsumerBehavior #ConagraBrands #EconomicTrends 🍽️📊 https://lnkd.in/gp6HMEUn
Conagra Brands sees consumer behavior changing
foodbusinessnews.net
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Dynamic Sales and Marketing Leader | Driving Growth Through Strategic Innovation and Team Empowerment
Don't Interrupt The Shopping Experience When done correctly, endcap displays reduce clutter and improve customer flow. End caps (end-of-aisle) are important promotional locations in foodservice environment that rely on "retail-like" impulse sales or grab-n-go strategies to satisfy customer needs. Sales generated by items displayed at these locations are estimated to be up to 30% of total sales. The quick in-n-out consumers are most likely not going down every aisle. If you want to increase your snack, packaged foods, and drinks sales, an attractive end cap (end-of-aisle) display may be the very key piece of equipment. Reach out to me for more information. Angelo Grillas, CFSP Manufacturers’ Agents Association for the Foodservice Industry (MAFSI) FEDA Foodservice Equipment Distributors Assn FCSI The Americas Southern CaseArts NACUFS SHFM Foundation National Restaurant Association Educational Foundation (NRAEF) #K12 #Refrigeration #retail #coffee
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Last week, our CGA experts Mitch Stefani, Matthew Crompton and Frederique Charron discussed the emergence of on-premise and building brand equity. This webinar covered topics in the Canadian on-premise beverage market, such as: - Significant changes over the past three years - The importance of On-Premise for supplies - Local and global drink trends - Changes in consumer purchasing behavior Watch the recording on-demand here: ➡️ https://lnkd.in/gM7XJFPG
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Low & no alcohol is a hot topic this month, with Dry January in full swing, so we decided to look deeper into our grocery pricing database to understand how retailers are approaching this key category. 📆🍻 As these charts show, there’s some interesting patterns in price movements when comparing the price movements on low & no alcohol SKUs versus their full-strength equivalents. 📊💹 Take the example of Asda - across a sample of full strength packaged beer SKUs there’s been just 17 price movements between October 2022 and December 2023. However, for their low & no alcohol equivalents, there’s been a massive 55 price movements over the same time-period! 🔄 The significant difference in the number of price movements here suggests retailers are trying to work out how they use no & low alcohol products to benefit the price architecture of their broader packaged beer category, as well as grappling with what’s the most appropriate price positioning for low & no alcohol brands. 🤔💰 HDI's pricing databases now cover all major grocers, as well as c.15k hospitality venues. Our grocery range and price data goes all the way back to October 2022, capturing every SKU on a weekly basis, enabling suppliers and retailers to track base and promotional prices across product ranges over time. 📈🔍 Please get in touch if you'd like to find out more about our pricing data capabilities and how we can help your business: [email protected] 📧🛒 #RetailTrends #NoLowAlcohol #PremiumisationOpportunity #RetailInsights #GroceryPricing #DataDrivenInsights 📊🛒
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Recently RC Cola available in the market with aggressive pricing and noteworthy development. Interestingly RC Cola offering a 2-liter bottle for 90 taka, and Coca-Cola providing a 1-liter bottle for 100 taka, it appears that RC Cola is positioned competitively in terms of pricing. This strategy could potentially attract price-conscious consumers and create a competitive edge in the beverage market. It will be interesting to observe how this pricing strategy impacts market dynamics and consumer preferences over time.
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