LPK’s Post

The B2B world is experiencing a brand-new change in its selling process. Most everything about B2B is evolving, driven by a fast-shifting landscape and modern customers who are drawn to well-built, emotionally geared brands. How can B2Bs rethink their enterprises to succeed? Nathan Hendricks, Chief Creative Officer at LPK, explains in a new piece on lpk.com. Read it here: https://okt.to/R5Gxo2 #B2B #B2Bmarketing #B2Bbuying #customerstrategy

Who's headed to SUPERZOO? Exciting news: we'll be in Las Vegas next month to gather with top brand leaders, marketers, innovators and retailers across pet. Our category experts will be on the floor, discussing the modern pet parent consumer and how their desires are driving the sector forward. Will you be there, too? Drop a note below and our team will reach out. #SuperZoo #petcare #petbrands #pettrends #futureofpet

Today is a major milestone for Cincinnati and Hamilton County Public Library, as it reopens the doors on its main branch after a years-long renovation, evolving as a place for minds of all kinds: https://okt.to/MiEULP When CHPL began this rebrand—its first in two decades—the organization partnered with us to cast its future vision, serving as a next-gen learning destination, meeting diverse consumer wants and needs. Take a look back at the journey here: https://okt.to/5Ndauq #rebrand #brandevolution #consumerstrategy

People aren’t the only ones who crave sweet treats. New Vanilla Glaze Flavor Dog Biscuits by Milk-Bone® and Dunkin®, featuring packaging design by LPK, are bringing donut-inspired dog treats to shelves for a limited time—and both pups and pet parents are thrilled. “Trends are translating from the human snacking space into pet far more quickly. The trend cycle used to be about two years—and now it’s practically simultaneous,” says Meredith Post, Senior Creative Director who leads LPK’s creative work with The J.M. Smucker Co. “Pet owners want to treat their pets with fun, indulgent flavors—and this product checks both of those boxes in a way that only Milk-Bone and Dunkin’ can. It’s a prime example of two iconic brands teaming up to deliver on emerging consumer desires.” For more on the launch, head here: https://okt.to/m0orQI

The future is coming—and fast. Pre-order our highly snackable deep-dive into the world of snacks, dropping later this month: https://okt.to/K7g9qR #snackingreport #snackingcpg #cpgtrends

From Food & Wine to Dieline, the new range of espresso-style iced coffees by long-loved brand Café Bustelo® is making headlines. The launch is the brand’s first-ever multi-serve beverage that sits in the fridge—and it signals to consumers that the heritage brand is ever-evolving. “Heritage brands need to stay true to their roots, but that doesn’t mean they should stand still,” says Marisa Richter, Director of Client Category Partnership and an expert in food beverage CPG. “The best brands adapt to stay relevant in a fast-paced world. This consumer is dynamic, multi-cultural and deeply connected to the world around them. We created packaging that reflects this vibrancy and stays true to the Café Bustelo brand as they expand into a totally new section of the store.” For more details, head here: https://okt.to/8OgMC2

EXCLUSIVE: pre-order our report ➡️ https://okt.to/cwtGed LPK's complete deep-dive into the fast-evolving world of sweets and snacks drops later this month—and you can have it first. To get on the list, head here: https://okt.to/UFHP7j #futureofsnacking #snackingcpg #snacksandsweets

Functional beverage is the fastest-growing category in grocery—but it’s also the least forgiving: https://okt.to/9BhacA “In a category as crowded and volatile as functional beverage, you’ll quickly see that the competitive forces are extraordinarily intense,” says LPK’s Chief Growth Officer, Jesse McMullin, a multi-hyphenate in functional beverage who has led the development and branding of over 140 on-shelf CPG products in his career. “The key to understanding these forces—and to maintaining a competitive advantage—lies in being self-aware about your brand and your business dependencies.” In our latest piece on lpk.com, McMullin gives guidance on navigating the complexities from seed to shelf: https://okt.to/sWZB1F #functionalbeverage #bevtrends #cpg #brandgrowth