LoopMe’s Post

At Martechify, we work to help both B2B and B2C marketers. Michelle Slade of Dodge Construction Network, one of our Martechify experts, recently noted that there are similarities between B2B and B2C marketing. One key example is marketing technology and data activation--which can be helpful regardless of the audience. To learn more about omnichannel marketing for both B2B and B2C, watch the full recording with more insights from Michelle and the other Martechify experts: https://bit.ly/3R628G3. #B2BMarketing #B2CMarketing #Martechify #OmniChannelMarketing  #MultiChannelMarketing #CrossChannelMarketing  #Martech  #MarketingTechnology #DodgeConstructionNetwork

Modern B2B buyers self-educate & remain anonymous for most of the buying cycle. This omnichannel ABM (Account Based Marketing) Platform outperforms traditional, but well-embedded, competitors. They wanted a punchy name that could fight above its weight class #sowenamedit Jabmo, an Expandi Brand (which contains the ABM letterstring). Nick Heys, Meredith Bell, Stephanie Kidder, Jean-Yves / JY SIMON, Rich Flati, Angela Heintz, Laurent Le Jariel #naming #branding (Wherewords is an MFI company, Manufacturers of Fine Ideas. This was name job #767 from 2018)

Highly targeted, relevant coupons remain one of the most effective marketing channels available to retailers. By using relevant offers, promotions and messages, retailers can shape shopper behaviour to drive specific actions. We worked with one of our clients to drive visit frequency of a group of low frequency, lapsing customers. The results were impressive. Context: 🛒 Lapsing/low frequency customers were rewarded with a voucher if they shopped in store 3 times in a month   🎁 Coupon was delivered on each visit to update the customer on their position in the journey ‘Shop 2 more times and receive a voucher’ Results: ✅ More than 50% of customers who started the journey shopped enough times to be rewarded with the voucher and the majority of those redeemed it. Targeting the right customer, with the right message via the right channel at the right time results in a significant, profitable sales uplift and customer loyalty. #ecrebo #coupons #POSmarketing #Customerloyalty

5 𝐭𝐡𝐢𝐧𝐠𝐬 𝐞𝐯𝐞𝐫𝐲 𝐃𝐓𝐂 𝐛𝐫𝐚𝐧𝐝 𝐧𝐞𝐞𝐝𝐬 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐞𝐝: ☑ Good products with clear benefits that meet the needs of the target audience. ☑ Well-thought-out website to convert visitors into customers. ☑ Solid data collection and the ability to understand and act upon it. ☑ Strong creative team (in-house or agency) to communicate the benefits in different, memorable ways. ☑ Returning customers. Without them, it will be hard to turn a profit before running out of cash. What else does a DTC brand need? Let me know in the comments below #DTC #D2C #Ecommerce #EcommerceMarketing #DigitalStrategy

Consumer engagement is key to marketing campaigns to build brand loyalty and drive sales. Here’s why this is important:- Increased brand loyalty: Interacting with customers builds deeper relationships, making them more likely to remain loyal. Valuable Information: Direct contact provides valuable insights into product quality and innovation. Word-of-mouth marketing: Engaged customers are more likely to recommend products, which organically increases uptake. Increased Sales: Active engagement increases conversion rates and encourages repeat purchases. D2C giants like Warby Parker, Glossier, and Dollar Shave Club have excelled at engaging consumers through personalized experiences, social media engagement, and community building success highlights the importance of effective customer engagement in today’s business environment. Danish Abbasi Anand Roy Chitransh Malhotra Kunal Verma Tanush Puri #d2cmarketing #wordofmouthmarketing #d2c #customerengagement #customerappreciation #brand #brandawareness

Fragmented Market One key aspect of the fragmentation challenge in B2B e-commerce is the presence of multiple platform catering to different industries, regions, or specialized niches. This fragmentation makes it challenging for businesses to identify and connect with the right solution that aligns with their target audience and product offerings.

Discover the Benefits of Selling on Target Plus Marketplace! Target Plus is an exclusive third-party marketplace by Target, offering sellers access to millions of customers. Why you should be selling on Target Plus: Broad Reach: Tap into Target’s extensive customer base. Marketing Support: Benefit from Target’s promotional tools. Enhanced Visibility: Leverage Target’s brand credibility. Seller Resources: Utilize comprehensive support and tools. Our service ensures a smooth integration process, expert account management, optimized listings, and effective inventory management. Ready to start the process? Contact us for a detailed demonstration and how your brand can succeed on Target Plus. https://lnkd.in/g9cBYE_U #TargetPlus #Marketplace #Ecommerce #RetailSolutions #SellerSupport #ProductVisibility #OnlineSales #TargetIntegration For more information on the platform read more in our blog post: https://lnkd.in/g3t4R23c

👀 Did you know that B2B buyers now spend only 17% of the total purchase journey with sales representatives? Traditional push strategies are a thing of the past. Today, influenced by their B2C experiences, B2B buyers are in the driver’s seat, navigating their own purchasing journey with a pull approach. ❗️Here a strong online presence and omnichannel strategy are crucial: on average, buyers use ten or more communication channels during their decision journey and are willing to spend more through online channels than ever before. How can customers be empowered to make a right decision during this shift? 🏎️ Speed - allowing instant access to relevant and accurate information 🕵️ Transparency - providing clear options and value 💡 Expertise - enhancing availability and trust during the whole customer experience After all, the B2B buyer is not fully in charge!