For anyone still skeptical about the power of branding, let's pour one out for disbelief and raise a can to Liquid Death, which just hit a jaw-dropping valuation of $1.4 billion. Yes, you read that right. It’s water. In a can. This isn't just a lesson in hydration; it's a masterclass in how to stand out in the most crowded of markets. For companies looking to make their mark, remember: your brand's story and presentation can be as critical as the product itself. Embrace the bold, the unique, and the unexpected. And if you thought a product as simple as water couldn't make waves, it's time to drink in the reality: with the right branding, even the simplest product can become a market dominator. #brand #strategy #positioning
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Today, we pause to honour Truth and Reconciliation Day. As storytellers, we understand the power of voices and the importance of hearing every story—especially those that have been silenced for far too long. This day reminds us to reflect on the history and ongoing legacy of Indigenous communities across Canada. At Long Story Short, we commit to amplifying the voices of Indigenous people and supporting the journey towards reconciliation. Let’s continue to listen, learn, and take meaningful action. #TruthAndReconciliation #EveryChildMatters #EveryStoryMatters
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Watch out Canada! 10 weeks. 14 amazing companies. We're excited to work with these incredible teams to round out the year. #Startup #Scaleup #Accelerator #BrandBuilding #Messaging #Design
Incredibly excited to the share the 14 Canadian technology companies joining our 5th Google for Startups #Accelerator: Canada 🇨🇦 cohort! Once again this year, we have incredible startups from coast to coast, tackling challenges and creating innovative solutions across industries including healthcare, cyber security, entertainment, logistics and more. So excited and inspired by the incredible work these startups are doing, and can’t wait to get started with them! Learn more our new class ⤵ https://lnkd.in/gyXh7mHy ▶ Aya Care - Chanddeep Madaan ▶ BioTwin - LP (Louis-Philippe) Noel ▶ Deeplite - Nick Romano ▶ Defang Software Labs - Prakash Sundaresan ▶ envision.ai - Thomas Jelonek, René Saint-Pierre ▶ EZee Assist - Raphael Rohit Rajan, Shray Mehra, Gabriel Cadamuro ▶ Handy.ai - Iryna Andriushchenko, Volodymyr Demianenko 🇨🇦🇺🇦 ▶ OkRx. - John Leombruno ▶ OPTT Health - Mohsen Omrani, Ali Omrani, Nazanin Alavi ▶ PulseMedica - Nir Katchinskiy ▶ runQL - Rob Darling, Kris Braun, Emily Chalmers ▶ GMDH Streamline - Alex Koshulko, Ph. D., Irene Koshulko ▶ Transitional Forms - Zina Rahman, Pietro Gagliano, John Cumming ▶ Vaultie - Meyer Mechanic #AcceleratedWithGoogle
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It's been a minute since we shared a few project updates! Over the past six months, we've had the opportunity to work with a range of incredible organizations to deliver a wealth of transformative initiatives. This includes: - Working with the team at WPBS-TV and UP360 to launch mygpsforsuccess.com - overhauling an outdated careers website, and transforming it into an engaging and relevant careers site for kids, complete with an out-of-this-world video game. - Building out the brand, identity, narrative, and website for a new boutique accounting intelligence firm in Boston - Emmy Princeton Financial. - Defining Gryd's Growth story, working closely with their team of proptech leaders, movers, and shakers to build out their positioning, and bring it to life across their assets and campaigns. - Pushing the boundaries of design with the team at Rogers Cybersecure Catalyst, Toronto Metropolitan University, providing ongoing support to help develop a range of collateral and campaign elements for driving awareness with key cybersecurity initiatives. - Leading fundraising, brand, and messaging workshops and coaching sessions with over 45 innovative Google for Startups companies and 25 brilliant biotech organizations with the Babraham Research Campus in Cambridge, UK. You can view the full portfolio of our work in the comments section below. A BIG thank you to all of our client partners for their ongoing collaboration and success to date! The fall/winter is shaping up to be another busy one, with more great work to be released shortly. #Brand #Tech #ScaleUp #Transformational #WatchThisSpace
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Nothing basic here. Great to see some of our latest creative for the Gryd team live in the wild in Denver. https://lnkd.in/eewCh2JM #PropTech #Growth #WatchThisSpace
Director of Marketing @ Gryd 🚀 Growth-focused leader building loved and trusted tech brands
🤳 Your marketing called — it’s tired of being basic. 🪄 Enter: my team. 📍 Safe to say Gryd’s bold new branding stole the show in #Denver. But this is just the beginning - more brand updates to come!
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Calling all Canadian charities! Our client Ecclesiastical Insurance - Canada's signature Community Impact Program is back for another year. If you're focused on helping vulnerable youth, families, and seniors, promoting food security, and environmental protection, you can apply for a grant to help fund your program. Apply today in the link below. https://lnkd.in/eFZdt-5j #Charity #Grant #NonProfit #Funding
Are you a registered Canadian charity dedicated to creating impactful, long-term benefits for your community? You might qualify for an Ecclesiastical Community Impact Grant. Click here for more details: https://lnkd.in/gCnZeJT #grant #charity #community #specialist
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Applications due next Wed, July 31st! ✅ Canadian ✅ Startup ✅ Good people Lets goooo! Proud to partner with this incredible accelerator. https://lnkd.in/eHpE4gVa
I’m excited to kick off summer by opening up applications for the 2024 Google for Startups #Accelerator Canada 🇨🇦 cohort. If you are a Canadian-based technology startup looking to apply AI to grow your business, come scale with us! 🚀 If you're interested in applying, please join us for Google for Startups Accelerator: Canada Day 🍁on June 27th, 2024! Learn more about the program, benefits and hear first hand from past alumni, mentors, speakers and Google experts! Save your spot today: goo.gle/gfsa-ca-day Ready to apply? Submit your applications by July 31st 👇 g.co/acceleratorcanada Sabrina Geremia Sam Sebastian Natasha Walji Alison Drader Stephan Bitton Alain Chung Robin Orford Ashley Francisco Naveen Nigam Jennifer Smith Jeanine Banks Alice Kawka Marty Fortier Sami Kizilbash Kevin O'Toole
Celebrating five years of Google for Startups Accelerator
blog.google
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Brilliant people doing life changing work. Congrats to the Babraham Research Campus and the recent A@B group of companies on completing this program. We look forward to working with the next cohort! https://lnkd.in/eaDzHrk2
What a brilliant way to round off the taught part of Accelerate@Babraham 2024 - what fantastic pitches from all companies. I wish them every success on the next part of their journey and look forward to welcoming them into LiveLabs, our shared communal lab space. Thank you to everyone that attended, from sponsors, mentors, speakers, supporters, experts and Marco Delise, PhD and the Catalyser cohort for joining us for our pitch day.
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Kudos to our client and partner Signal 1 on the incredible work they are doing to use the power of AI to predict changes in patient conditions. Read more in the article below: https://lnkd.in/gAv76mMN #HealthAI #FutureOfCare #AI
These companies are leveraging AI to improve Canada’s stressed health care system
theglobeandmail.com
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What a week at Google HQ in Menlo Park! We loved working with the inaugural AI First startup cohort to help craft their pitches and build their demo day presentations. Cheers to Matt Ridenour and Laura Armstrong for another great cohort. Google for Startups #DemoDay #startup #scaleup #AI #WatchThisSpace
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