Big news from Chrome on 🍪 🍪 🍪 The good news is that marketers can get the best of both worlds: the reach of authenticated inventory across cookieless browsers, CTV, and more cookie-based reach on Chrome. Every marketer should be doing both. As Travis Clinger, LiveRamp Chief Connectivity and Ecosystem Officer outlines in this blog, cutting-edge marketers have implemented cookieless solutions that offer better performance than those powered by third-party cookies alone. Plus ⬇️ “Marketers want to reach consumers where they’re spending time, and that’s increasingly on CTV and mobile apps – two of third-party cookies’ most glaring blind spots. Cookies’ strength, open web programmatic advertising, is just one of the many channels where marketers need to engage their customers” ➡️ Read more about LiveRamp’s perspective on Google’s announcement and discover how we’re working hard to make every consumer experience addressable and measurable: https://bit.ly/46gMvCK

As more people watch live streams—with millions tuning in at once—we need fast and reliable ad solutions. Are current technologies able to keep up with this trend? And is programmatic advertising ready to work live and on a large scale? If you're in Cannes, catch LiveRamp's Luke Fenney and leaders from Yahoo, Amazon Web Services (AWS), and Snowflake for a panel discussion, "The Work Behind Making Live Work for Advertisers" from 10:40 - 11. If you go, let us know your takeaways!

Are you ready for Cannes Lions International Festival of Creativity? Here are some of the panel discussions you might see us at this week! 🛍️“You Are What You Buy” with Kroger & Mindshare Ft. LiveRamp's Kevin Dunn, VP of Retail & CPG Sales 📊“Data Collaboration Will Drive True Scale & Innovation for Retail Media” with Beet.TV, Havas Media Network, United Airlines, and Tripadvisor Ft. LiveRamp’s Daniella Harkins, SVP, Product, GTM 🧑💻“The Work Behind Making LIVE Work for Advertisers” with FreeWheel, Snowflake, Amazon Web Services (AWS), and Yahoo Ft. LiveRamp’s Luke Fenney, SVP, Connectivity & Ecosystem Publishers 🔮“The Future of Identity” with OpenAP, NBCU Advertising & Partnerships, and TransUnion Ft. LiveRamp’s Daniella Harkins, SVP, Product, GTM

🎬 Clap de fin pour le Data Collaboration Summit 2024 ! Un évènement unique grâce à la magie de la datacollaboration et la présence de tous les experts ! Des échanges et des témoignages passionnants ont fait de cet événement un véritable succès. 🙏🏻 Un grand merci à tous les intervenants, participants et à Numberly (1000mercis Group) Nous espérons vous retrouver aussi nombreux lors de nos prochains événements. #DataCollaborationSummit #Innovation #Expertise

C’est parti pour le Data Collaboration Summit 2024 🔥 It’s time ! l’évènement Data Collaboration Summit 2024 organisé par LiveRamp & Numberly (1000mercis Group) commence ! Une demi-journée qui s’annonce riche en échange sur la Data Collaboration ! On se donne rendez-vous pour assister à des conférences inspirantes et des témoignages d’experts de différents secteurs : retail, travel, téléphonie… 💡 Rencontrez nos équipes LiveRamp sur place 🤝 #MediaCollaborationSummit #Expertise #Datacollaboration

As third-party cookies phase out, it’s harder for brands to connect with customers. But Albertsons Media Collective is ahead of the game. They’re using LiveRamp’s tools and Google's Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) solution to help their advertisers get better audience reach using their first-party data. Now, Albertsons Media Collective is running national campaigns on popular streaming services - and this is just the beginning! Together, we’re making customer connections stronger and more meaningful, all while respecting privacy. https://bit.ly/3KpmCXu