TBWA\London has further strengthened its strategy department with the appointment of Jesper Norgaard as strategy director. 🔗Read more: https://hubs.la/Q02FywjT0
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Change is such a powerful meaning and purpose... #firstGrandPrixforSingapore #firstGrandPrixforVaseline #firstGrandPrixforOgilvy #firstGrandPrixforYY
Congratulations to Ogilvy Singapore | Grand Prix winners in Glass: The Lion for Change for ‘Transition Body Lotion’. Explore all winning and shortlisted work, exclusively on The Work | lnkd.in/ehUJqFHK #CannesLions2024
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💡Need some guidance & inspiration in crafting your entry in view of the final deadline? 🎯We've asked our Jury Co-Chair, ayesha walawalkar, Chief Strategy Officer, MullenLowe Group UK, to give you some advice, so you can focus on what matters most. Get inspired now, read the full article at https://shorturl.at/acqA1 #EffieEurope
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Key takeaways from the Keynote session by Ali Shabaz, Chief Creative Officer, M&C Saatchi Group Singapore & Director, World Toilet Organisation; at the COMMUNICATION SUMMIT 2023: CREATIVITY IN THE AGE OF DISRUPTION in Association with The Daily Star. #CommunicationSummit #CreativityintheAgeofDisruption
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Check out this blog I co-wrote with my colleagues, Argelia Martinez, Matt Torres & Brian Romero on the importance of marketing to a multicultural America all-year-round!
Marketing to a multicultural America shouldn’t be reserved for heritage months– it needs to be at the forefront of your comms strategy. Hear from four of our team members on the importance of multicultural marketing and examples of brands that have celebrated Latinx culture in valuable ways: https://lnkd.in/gCY49keR #marketing #multiculturalaudiences #LatinxHeritageMonth
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The best strategist is always the company CEO. I pride myself on strategy but the truth is - I mostly vocalise in either a clearer it more entertaining way - what I hear other people say. In that way, - I am a hypocrite - albeit a fairly elegant and non malevolent one. 😃 What I admire about intelligent men, women or children is "their habit is to be disarming - to state their fulcrum case with simplicity and humility - admitting the thorough impossibility of their achieving their goal without their audience's assistance. "Michael McEwan, CEO, M&C Saatchi said, "We all rely on the kindness of strangers to become donors and save lives. Most people agree with the premise, but need help to act. There are motivations to be found, myths to bust and barriers to overcome to shift that positive change in behaviour. Attracting 100,000 new biological donors each and every year is a well-defined mission and one that requires each of our specialist capabilities and the team at Lifeblood to rally behind. We have co-created a diverse team of talented and passionate people to achieve this mission.” pat: blood is spirit, without it, we lose the ability to heat and cool our bodies (homeostasis) and the end comes rather quickly after that. it is what feeds the brain and every one of our 11 other organs the intelligence they need to carry out their function.
M&C Saatchi Group AUNZ appointed as Australian Red Cross Lifeblood's creative behaviour change agency. Read here: https://hubs.la/Q02FwNKY0
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After years of doing this, it hasn't become any easier. At MullenLowe Singapore, we've managed to grind out at least a shortlist in every edition of the Cannes Lions the past half dozen years, and you'd think practice makes perfect, but every time, the competition pulls ahead and surprises you with new ideas, just as you're finally caught up with some amazing developments over the past year. About the only thing I've learned is, you can't run out of ideas. You can only run out of steam. In the furore, I forgot this Bronze Lion is also the first for many on the team involved in this project, and I hope it blows fresh belief into their sails. It's also a Film Lion, the OG Lion, the one that was awarded at the International Advertising Film Festival in 1954 in Venice, years before it moved to Cannes and became the Cannes Lions International Festival of Creativity it is today–so congratulations, team–that's something. This year, Sheng Jin Ang and I also had our hopes of winning Singapore's first Grand Prix dashed by the brilliant folk at Ogilvy Singapore (congratulations Nicolas Courant, Marco Versolato and everyone involved) with their work for Vaseline. Again, I was reminded that the same kids behind our winning work, had a remarkably similar idea for another Unilever brand–down to the title of the piece–here, I'd say the blame is shared. We did not give the idea its due recognition, and then throw enough belief behind it to infect the clients with it. Our clients too, would not have conceivably spent two years of R&D and committed to introducing a permanent product range. We know because we've tried, very hard, and for a very long time, to make such ideas happen. But now, we know it can, because the next time we're given the it's-too-complex face-crunch, we'll have a Transition Body Lotion and a lauded Vaseline team to trot out as examples. I am personally going into 2025 invigorated. And that's the whole point of an award show – to remind you that creativity is just about one of the only infinite resources accessible to humanity.
#CannesLions2024 concludes with us bringing home a Bronze Lion and 3 shortlists in the Film Lions category for PRISM . It's been a solid year for the MullenLowe Global network, with LOLA MullenLowe winning a Grand Prix and mulitple golds, silvers and bronzes, and also a landmark year for Singapore, with Ogilvy Singapore hoisting a Grand Prix in the Glass category, both for work for one of our most important clients, and Cannes Lions Creative Marketer of the Year, Unilever. Creativity is more alive, inspiring and competitive than ever, and we're both awed and humbled to be present and involved in it. Wuthisak Anarnkaporn FACTORY01 Co.,Ltd. thequietlab
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TBWA\Worldwide’s cultural intelligence unit, Backslash, has released its 2024 Edges glossary—a deep dive into 41 cultural shifts that have the scale and longevity to help brands capture a greater share of the future. More than a trend report, Edges provide our teams and brands the opportunity to see what’s around the corner of culture before it turns mainstream. They don’t spotlight the hot new aesthetics, buzzy social media moments, or here-today-gone-tomorrow fads. Rather, Backslash’s 2024 Edge glossary offers a future-focused look at the most substantial global cultural shifts—taking a nuanced dive into the latest manifestations and tensions that are changing their trajectory. We hope the Edges serve as a blueprint for adapting to the inevitable twists and turns that lie ahead. The full glossary of 41 Edges can be downloaded now at https://lnkd.in/eJAuVJud 👀🔥 #culture #insights #brand #marketing #disruption
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Anyone in the creative industry, especially in Singapore, knows exactly how competitive business is. While we spend a lot of time announcing the wins, and rightly so, I believe that it is just as important to acknowledge our losses and start to build a healthy relationship with both sides of the coin. Having lost more than winning over the years, I have learnt through time that it is extremely important to 1. Never take the decisions personally as an agency. We learn and fight another day. 2. Celebrate knowing that the better agency has won and encourage from the side for better work. That's the only way for our industry to regain legitimacy and growth. Better work equals growth in the sector. 3. It is the perfect time to reflect and make surgical adjustments to understand better and create greater value within your lost category. 4. This is a great moment to reach out to the clients even in defeat. It's a small industry, and we do better when we learn from each other. From us MullenLowe Singapore, congratulations GOVT Leon Lai Tim Chan Alvina Seah Aaron Koh for retaining Sentosa. We can't wait to discover your work ahead with them! MullenLowe Singapore We go again 💪
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After many years working at general market and USH agencies I learned that good creative has no real boundaries and ain’t something specific to a certain culture, but coming from a multicultural background is sure an advantage for creating inclusive ideas which is what today’s world demands.
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