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Celebrity Endorsements: Are They Right for Your Food Product? 🤔 Should you partner with a celebrity chef or #influencer to promote your latest creation? A recent episode of the #ReallyNoReallyPodcast dives into the pros and cons of celebrity endorsements, and it has some valuable insights for food founders. Here's what @markhaas Jason Alexander and Peter Tilden had to say: Short-term boost vs. long-term success: While celebrities can generate buzz, a truly successful product needs to stand on its own merits over time. Authenticity is key: Consumers are savvy – they want to see a genuine connection between the celebrity and your product. Selectivity matters: Overexposure can dilute a celebrity's credibility. Choose your partnerships wisely. #foodfounders #marketing #celebrityendorsement #seinfeld

From influencers promoting alcohol irresponsibly to dancing cows in gambling ads, Alex Lowe and Georgina Doukanaris summarise recent Advertising Standards Authority decisions and their implications in this blog: #InfluencerMarketing #ASA #Gambling #GamblingAds #MSEToday

Tip #1: Don't believe any potential health claims involving alcohol; Tip #2: Always monitor an influencer's content (claims) and make sure the material connection to your brand has been properly disclosed #influencermarketing

Can an independent woman be submissive in a relationship? Check out Dining With Nadiva’s new episode with this topic on YouTube! Please let us know your comments below. #independentwomen #divas #blackpodcasts #youtuber #influencer

Lay or Celeb Endorsers? Lay endorsers are selected to closely resemble the target segment, enabling the target segment to identify with the endorser and the message. Lay endorsers can also be real or fictitious and are (initially) unknown individuals or characters. Lay endorsers often times are better within a hyperlocal campaign or approach. Celebrity endorsers influence a larger segment because of their social reach. Utilizing endorsers in the advertising industry to promote products is currently on the rise, and employing celebrities as the endorsers is still the marketers’ favorite method. Celebrity endorsements in advertising is one the most effective tools to promote and inform a new product or service. Several previous research has been proven that celebrity endorsers as a marketing platform brings many positive impact on consumer purchase intention, especially for new brands entering new markets. With Lemon Grove becoming saturated, it’s important to claim dominance as the leading cannabis retailer. Why not use the most successful rapper that emerged from the city to solidify this argument? Ladies & Gentlemen, Rob Stone.

Generating buzz around the event is crucial to ensure the success of any festival. A strong marketing campaign encourages people to get involved early on and boosts the event’s reputation within your community. In this week’s episode of The Events Cast Podcast, we delve into the dynamic world of festival marketing with our expert guest, Jack Walsh, an Experienced Entertainment Marketing Leader. We explore the art of promoting festivals and the secrets behind successful marketing campaigns that leave attendees craving for more. But that’s not all! We’ll also be discussing how to develop a unique brand identity for your festival, utilizing social media to promote your events, harnessing #TikTok, and creating viral social media videos. Furthermore, we'll explore the power of influencer marketing and its role in boosting festival attendance. We'll also examine how experiential marketing can transform festival-goers into brand ambassadors and foster organic word-of-mouth promotion. Tune in to this episode to unlock the secrets of creating unforgettable festivals that leave a lasting impression on attendees and keep them coming back for more. Jack, a massive thanks for joining me for this episode and rocking the mic. #theeventscast #eventspodcast #eventprofs #eventmarketing #festival #festivalmarketing

Got budget worries louder than a howling choir? Simplee whispers in ROI tongue for your influencer dreams. Let's create a masterpiece within 10 minutes – it's faster than a cheetah's breakfast sprint!" "Imagine building castles in the marketing air and watch them soar with Simplee’s dynamic duo of creativity and watchful monitoring. When your brand dances with top creators, success waltzes alongside in a beautiful polka of brand love." "Thought Marketers faced Zorro’s sword? Fear not! Simplee's aura of authenticity and impactful engagement vanquishes doubts. Let's sprinkle this world with influencer magic – your brand deserves a touch of Simplee stardust." #InfluencerDreams #ROIWhisperer #MarketingMagic #BrandLove #CreativeCollaboration #AuthenticEngagement #InfluencerMagic #SimpleeStardust #simpleelive #influencewithsimplee #influencermarketingcampaign

Building a brand involves showcasing its essence, values, and offerings. Here's a suggestion reaching new audience ✍ . . #alcohol #beer #beerindustry #influencermarketingalcoholbrands #digitalmarketing #marketing #beveragealcohol #MarketingBranding #AlcoholIndustry #BeerLovers #BrandAwareness #CraftBeerScene #DrinkResponsibly #BreweryCulture

I saw a thread by Brian Zisook and he was speaking about the music industry in general. I however I found his statement fitting for social media and followers as well. Did you know? Just because someone follows you, doesn't mean they are a fan, and just because someone consumes your content, doesn't mean they are a follower. Your audience is made up of fans, followers, and content consumers- but only those who engage and interact with you and your content regularly are part of your community! #SocialMedia #Audience #CommunityBuilding #DigitalMarketing #Followers #HowToGrowYourFollowing