Liquid Death’s Post

We’d like to issue a public apology. The below video is our second failed attempt to work with celebrity superhero, The Deep. Given his connection to the ocean, we first hired him 2 years ago in a thought-leadership role as our Chief Sustainability Associate. But that role was short-lived as we had to fire him for releasing a PSA video where he burnt plastic trash on a beach next to small children.   The Deep’s team at Vought International recently convinced us to give him a second chance as a health and wellness ambassador for the brand. He had the idea to redeem himself by educating kids on the dangers of high-sugar sodas. And that he would do it in a controlled classroom environment. However, he then released this new video where he inadvertently exposes innocent children to cigarettes and second-hand smoke. Liquid Death would NEVER condone handing out tobacco products to minors. And effective immediately, we have now terminated our relationship with The Deep for good.   Please send any further questions to Vought International and catch the Season 4 premiere of The Boys this Thursday, June 13th on Prime Video with three episodes, followed by a new episode each week, ending with the epic season finale on Thursday, July 18. #liquiddeath

We’d like to issue a public apology. The below video is our second failed attempt to work with celebrity superhero, The Deep. Given his connection to the ocean, we first hired him 2 years ago in a thought-leadership role as our Chief Sustainability Associate. But that role was short-lived as we had to fire him for releasing a PSA video where he burnt plastic trash on a beach next to small children.   The Deep’s team at Vought International recently convinced us to give him a second chance as a health and wellness ambassador for the brand. He had the idea to redeem himself by educating kids on the dangers of high-sugar sodas. And that he would do it in a controlled classroom environment. However, he then released this new video where he inadvertently exposes innocent children to cigarettes and second-hand smoke. Liquid Death would NEVER condone handing out tobacco products to minors. And effective immediately, we have now terminated our relationship with The Deep for good.   Please send any further questions to Vought International and catch the Season 4 premiere of The Boys this Thursday, June 13th on Prime Video with three episodes, followed by a new episode each week, ending with the epic season finale on Thursday, July 18. #liquiddeath

We’d like to issue a public apology. The below video is our second failed attempt to work with celebrity superhero, The Deep. Given his connection to the ocean, we first hired him 2 years ago in a thought-leadership role as our Chief Sustainability Associate. But that role was short-lived as we had to fire him for releasing a PSA video where he burnt plastic trash on a beach next to small children.   The Deep’s team at Vought International recently convinced us to give him a second chance as a health and wellness ambassador for the brand. He had the idea to redeem himself by educating kids on the dangers of high-sugar sodas. And that he would do it in a controlled classroom environment. However, he then released this new video where he inadvertently exposes innocent children to cigarettes and second-hand smoke. Liquid Death would NEVER condone handing out tobacco products to minors. And effective immediately, we have now terminated our relationship with The Deep for good.   Please send any further questions to Vought International and catch the Season 4 premiere of The Boys this Thursday, June 13th on Prime Video with three episodes, followed by a new episode each week, ending with the epic season finale on Thursday, July 18. #liquiddeath

We’d like to issue a public apology. The below video is our second failed attempt to work with celebrity superhero, The Deep. Given his connection to the ocean, we first hired him 2 years ago in a thought-leadership role as our Chief Sustainability Associate. But that role was short-lived as we had to fire him for releasing a PSA video where he burnt plastic trash on a beach next to small children.   The Deep’s team at Vought International recently convinced us to give him a second chance as a health and wellness ambassador for the brand. He had the idea to redeem himself by educating kids on the dangers of high-sugar sodas. And that he would do it in a controlled classroom environment. However, he then released this new video where he inadvertently exposes innocent children to cigarettes and second-hand smoke. Liquid Death would NEVER condone handing out tobacco products to minors. And effective immediately, we have now terminated our relationship with The Deep for good.   Please send any further questions to Vought International and catch the Season 4 premiere of The Boys this Thursday, June 13th on Prime Video with three episodes, followed by a new episode each week, ending with the epic season finale on Thursday, July 18. #liquiddeath

Elliot Kotek is a force to be reckoned with. For good. We couldn't be more honored to sit down with Elliot, founder of impact creative agency and production company, The Nation of Artists. Join us to learn about Elliot’s motto of IDEAS EMPATHY = IMPACT, why he’s both format & issue area agnostic, and hear about his award winning work launching a social robot duck for kids going through chemotherapy in partnership with Aflac. He also shared the memorable The HEINEKEN Company campaign “Worlds Apart” for us all to evaluate together LIVE using our criteria. Feeling inspired? Visit the Human Library & expand your world by connecting with someone new and challenging stigmas & stereotypes: https://humanlibrary.org/ This is our longest episode yet and we promise, Elliot's gems are worth every minute! Enjoy! https://lnkd.in/gQUVn_Ag

Is asking agencies to pitch necessary for judging their quality? CMO Abba Newbery argues that it's not, and more about the chemistry between the two teams. Catch up on the latest episode of Creativity Sucks! where we dive into the perilous world of pitching: https://ow.ly/hgEc50RBbg0

TRIGGER WARNING: If you're a Creative Director with a God complex, you may want to keep scrolling. In this long clip (sorry, it's just too good to cut down), you'll hear Ben Purkert and me discuss and break down the mythology of the Golden Male Creative Director. We landed on this topic while discussing his wonderful new novel, 'The Men Can't Be Saved,' which is set in the world of advertising and spotlights some of the toxic aspects of the business. It's a great read. Highly recommend! Link to the episode and to Ben's book in the comments. Also, please let me know what you think about this clip in particular. This should be interesting!