LinkedIn Sales Solutions reposted this
Transforming B2B Influencer Marketing as CEO of AMP | Sharing Insights on Sales, the Creator Economy, and Tech Stacks
If I were in AE this is how I would build pipeline. (Save this process and use it this week) 1. Analyze CRM Data Log into your CRM and review the past 6 months of closed deals. This gives you a pulse on where you should focus your outbound efforts. • How fast deals are closing • Identify the personas involved • Industries that are the most engaged This will give you a clear vision for your execution plan. 2. Utilize Sales Navigator Log into Sales Nav and identify three main buying personas from Step 1. Sales Nav is one of the best tools for keeping all this information in one place. • Filter for the three target personas • Save the search to see new people come in • Build a save list to track your LinkedIn activity 3. Outbound Strategy This is where the fun begins. Reverse engineer your annual number to figure out how many people you need to reach out to per day. For example, let's say you need to reach out to 50 people, and then this would be your process. • Use personalized emails to reach people • Send Video messages • Ask for referrals Dedicate at least an hour daily to prospecting; you will lap most people. 4. Evaluate and Double Down After 45 days, assess which outreach channel yields the best results. Then double down on that channel and do more activity there. For example, my voice notes and videos have a 40% response rate. No shock that I am doing a ton of them right now. Keep doing what works. 5. Continuous Improvement Once you double down on your approach don't be happy yet. Keep improving on this skill. I still take coaching lessons on how to do better with voice notes and videos because I want better results on my conversions. As an AE, if you stay prospecting, you will have a big fat pipeline for life. ------- ♻️ Repost if you found this helpful.
well I'm literally a dry, dusty man traveling through a desert rn so imma marry this post
Fantastic breakdown man! This speaks volumes about the importance of both strategy and execution, while also encouraging ongoing refinement!
Brendan Matthews Jarrett Rice Thought you guys might like this post!
Being able to generate leads, whether it is through content or through outreach, it is very very important. And you only get there by doing it day in and day out and improving as you go.
Nmber 4 is big time. Most people don't double down. Their way of doing more is by trying something else. WRONG.
with few hacks you can contact 200 people per week. Is a lot if you keep going though your ideal buyers
I love all your posts, but this one is my favorite.
I don't know any successful AE who doesn't do prospecting
If I were in AE, I'd build a pipeline made entirely of chocolate, because who wouldn't want a delicious and efficient way to transport oil and gas? Plus, it would make for some sweet energy production!
Luxury Territory Sales Rep - Independent 🛥 Saxdor 🏗 REI
1moAmazing, love your content! Do you plan to write a book or to have some sales course?