Lindsey Gamble’s Post

TikTok throws down the gauntlet: Is Amazon in for a viral showdown? It's 2024, and words on the streets don't lie: TikTok's got big plans. Like, billion-dollar (with a "B") plans. They're aiming to tenfold their US and Latin American e-commerce presence through their TikTok Shop platform, potentially reaching a cool $17.5 billion this year alone. 𝐖𝐡𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐰𝐞 𝐜𝐚𝐫𝐞?🤔 Think about it: 83% of TikTok users are swayed to buy directly from the platform. That's massive influence condensed into bite-sized, viral videos. Brands, this is your chance to grab a captive audience and supercharge your ROI. ✨ 𝐒𝐨, 𝐡𝐨𝐰'𝐬 𝐢𝐭 𝐠𝐨𝐧𝐧𝐚 𝐰𝐨𝐫𝐤?🧐 TikTok's weapon of choice? Its army of engaged users and its ability to make trends explode overnight. Think catchy product demos, influencer spotlights, and that irresistible scroll-and-buy magic. Amazon better watch out – the competition's about to get seriously viral. 𝐁𝐮𝐭 𝐰𝐚𝐢𝐭, 𝐭𝐡𝐞𝐫𝐞'𝐬 𝐦𝐨𝐫𝐞!🤩 This expansion could shake up the whole online retail landscape. Companies like Temu and Shein might want to brace themselves for some fierce competition. Now, the million-dollar question: will TikTok's ambitious plans pan out? Only time will tell. But one thing's for sure: this social commerce showdown is about to get spicy. 𝐓𝐢𝐦𝐞 𝐭𝐨 𝐝𝐫𝐨𝐩 𝐬𝐨𝐦𝐞 𝐡𝐨𝐭 𝐭𝐚𝐤𝐞𝐬! How do you think TikTok's expansion will impact the e-commerce landscape? #tiktok #amazon #onlineshopping

Dances to dollars: TikTok's $20 billion e-commerce empire expands to the US and Latin America. Brace yourselves for the rise of "shoppable" videos in your feed. What does this mean in the ecom world? Swipe next to learn more! #tiktokmarketing #amazonadvertising #ecommerce #digitalmarketing

TikTok's Big Bet: Aiming for a $17.5 Billion US Shopping Empire ️ Hold onto your scroll, folks, because TikTok is making a power play in the e-commerce game! The short-form video giant is setting its sights on a 10x increase in its US shopping business, targeting a whopping $17.5 billion in merchandise volume this year. That's right, they're gunning for Amazon's turf, and it's shaking up the entire online shopping landscape. Here's why this matters: Entertainment Shopping Fusion: TikTok's secret weapon? Blending viral trends and influencer endorsements with seamless buying experiences. Think dance challenges morphing into product demos and live streams turning into shopping sprees. Gen Z & Millennial Magnetism: TikTok's core audience, Gen Z and Millennials, are digital natives who crave authenticity and instant gratification. TikTok Shop speaks their language, offering impulsive buys and trend-driven finds just a tap away.✨ Amazon's Not-So-Comfortable Throne: While Amazon reigns supreme in e-commerce, TikTok's fresh approach and hyper-engaged user base could pose a serious threat. The competition is heating up, and it's going to be a wild ride! What do you think? Will TikTok conquer the US shopping scene? Share your thoughts and predictions in the comments! #tiktok #tiktokshop #ecommerce #genz #amazon #retailtech #shoppingtrends #influencermarketing #disruption

Officially introduced in the USA only recently, TikTok Shop has brought #ecommerce to the main feed, and we're quickly catching up with the rest of the world.    While this isn’t the first time #socialcommerce has hit the timeline, the scale of TikTok’s reach and the prominence of the feature has hot brands like K18 Hair signing up and giants like Amazon watching their back. As shown by the first graph, small scale retailing on TikTok existed before this official implementation, which began to roll out in November 2022. After which, mentions shifted from referencing individual bootstrapped TikTok shops to include the capital S ‘Shop’ feature, rallying around three key market verticals: #Fashion 👖 #Beauty 💄 #FoodandBeverage 🥫 Swipe through the carousel to see how quickly the US is approaching Global post volume per vertical, and look out for more posts digging into how brands are leveraging this new retail front, including who is doing it best. #tiktokshop #socialmedia #marketresearch #consumerinsights

TikTok Shop has exploded. It's likely your brands are already looking into it if not already selling there. Check out these 3 graphs showing the significance of the platform.

🛍️ Revolutionize your shopping with Amazon Live's new FAST channel—now in the US! Ever heard of FAST? It’s an ad-free channel where you can shop products from your favorite shows, interact with celebrities, and engage directly with brands—all in real-time. This game-changer allows you to shop alongside your favorite creators, brands, and celebrities, all while enjoying a seamless viewing experience. 🌟 For brands: FAST offers a dynamic platform to amplify your reach and interact with a broader audience, enhancing engagement and visibility. With Amazon's "shop the show" technology, shopping has never been more interactive. Access it easily through the "Live TV" tab on your Prime Video, Fire TV, or Freevee app, or simply head to Amazon.com/live. What do you think about FAST? Would you like to see this interactive shopping experience available in Europe as well? Share your thoughts! #Amazon #News #Ecommerce #Marketplace

Hey Brands Owners, Gen Z is Spending BIG... But Are They Seeing YOU? They're not on Facebook anymore - it's all about TikTok!  This massive platform is overflowing with millions of engaged Gen Z shoppers waiting to discover your brand. Unlock the power of TikTok to take your brand to the next level! Our carousel dives into how TikTok fuels the shopping journey, from discovery to purchase. Ready to skyrocket your sales? Swipe through to learn more! #dtcbrands #genzmarketing #tiktokmarketing #tiktokshop #ecommerce #socialcommerce #amazonseller #amazonfba

If lawmakers ban TikTok in the U.S., countless young creators could find themselves jobless, and many small businesses reliant on TikTok for marketing might suffer. This situation reveals a hard truth: we're building our brands on 'rented land.' It highlights the critical importance of having an omnichannel presence and owning your data—like emails and phone numbers. This way, if a platform disappears, your hard work doesn't vanish with it. #TikTok #TikTokBan #TikTokMarketing

I had a wonderful time ADWEEK's #CommerceWeek the past two days. I learned a ton about topics old and new-- some highlights: 👩🎨 Creator Platforms: There are now SO MANY different influencer/ creator platforms. As a brand, I'd be completely overwhelmed with choice. However, TikTok Shop seems to have an advantage since they now have technology to help you choose an ideal TikTok influencer for your campaign and direct customers to your TikTok shop. 🙋♀️ First-Party Data: No one seems overly concerned about third-party cookies going away since they all have been warned 10,000 times already. Now it's about getting creative to capture first-party data. Doordash's Superbowl sweepstakes was a huge hit. They received 8 million names from their promo to win an item from every ad at the Superbowl. 🌟 Experiences > New Tech: There was a lot of mixed feelings about the uses for AI and Connected TVs. However, one thing that works? Better experiences, particularly in person. Wayfair is opening its first store to create experiences and live, interactive TikToks are going viral. Everyone's found that better experiences lead to better consumer reviews, which-- shocker!-- is what consumers really value.