Lindsey Gamble’s Post

This new report from Jungle Scout throws a spotlight on something big: a potential TikTok ban in the U.S. and what that means for ecommerce businesses and Amazon sellers like myself. Some of the stats are just too significant to ignore: 📊 Over half of enterprise businesses are using TikTok ads. It's a goldmine for visibility. 🛒 Nearly 40% of U.S. consumers are swayed to make purchases through TikTok - and this jumps to a whopping 68% among Gen Z! 📈 There's been a trend of astronomical revenue growth for products that hit viral status on the app, with some sellers seeing a 2,000% increase. For Couple's Coffee, TikTok isn't just another marketing channel. It's a stage for brand building, connecting with our audience, and driving sales on Amazon. We've been all-in, planning to expand with TikTok Shop, inspired by the success stories and the data backing up the platform's influence on shopping behavior. ❗️So, why am I sharing this? Because a U.S. TikTok ban could erase these opportunities overnight. For us, it's not just about losing a social platform; it's about losing an opportunity to grow our business and a chunk of the marketing strategy that we've invested heavily in. Whether you're a fellow Amazon seller, a social media manager, or just curious about the digital space we're navigating, there's something in it for everyone. The stats, the stories, and the stakes are something to consider. Let's keep the conversation going 👇 How do you think a TikTok ban would impact the broader ecommerce landscape? How would a TikTok ban directly affect your business? #TikTok #TikTokBan #AmazonSellers #AmazonFBA #AmazonTips #SocialMediaManagers

Should Amazon sellers consider setting up a TikTok Shop? YES! 🤑👍 Why? - Reach a new audience - TikTok is home to a younger audience that may not be Amazon Prime members - As the costs associated with selling on Amazon continue to go up, TikTok Shop offers the chance to diversify revenue streams and reduce dependency on Amazon. - a TikTok strategy can have a halo effect on Amazon sales #tiktok #tiktokstrategy #amazonsellers #ecommerce Read our full article on the link below: https://lnkd.in/ecwSp2yt

TikTok! It keeps coming up, and for good reason. I know both of the people highlighted in this TikTok post, and what they're doing is both effective and innovative. The TikTok presentation at the Virtual BDSS event was really strong, getting into the weeds with how Kharen scales his products there. TikTok still has a ton of unknowns, especially as it experiences the growing pains of every marketplace, but at the moment it's possible to have a lot of success doing things that you simply can't do on other platforms. --- On a related/unrelated note, Kevin's newsletter is great, and if you aren't a subscriber, I recommend changing that. Twice a week he goes in-depth with a variety of the latest ecommerce developments. Signup link here: https://lnkd.in/eVFPqnf8

Pinterest Revolutionizes Online Retail: Impressive Q2 Earnings! 📈 🚀 Q2 revenue rockets to $708M, surpassing expectations and eclipsing last year's $666M for the social media giant. 💼 CEO Bill Ready credits the "shopping" initiative for driving user engagement and boosting sales. 🛒 Seamless shopping experience and #Amazon partnership propel Pinterest's user engagement and monthly active users. 📈 Projected $130B in social media sales by 2026, signaling a bright future for U.S. social commerce. 🌟 With strong earnings and a focus on enhancing shopping, Pinterest is poised to dominate this thriving market. 🤝 Pinterest's Amazon collaboration reshapes advertising, offering a streamlined process for users to make purchases. #pinterest #SocialCommerce #ecommerce #FutureOfCommerce #Amazon

What’s happening with TikTok and TikTok Shop? Careful - just reading headlines can be misleading. Some Amazon gurus think TikTok will die off soon or be banned. Others think it will quickly rise to be #2 in sales behind Amazon in e-commerce, easily beating Wally World and Shopify. Others don’t care. They just want to make hay while the sun shines - and many of them are crushing it, like Josh & Jenna Coleman, hitting $250K in just three weeks on TikTok Shop. On last week’s BDSS Virtual Summit, Kharen showed how he has gotten one billion views on TIkTok and the impact it has made on Amazon sales, and Elizabeth showed how she has sold over a million per month on the platform. There is no question Amazon sellers can experience a huge halo effect as well, resulting in higher brand searches and sales on Amazon. Merchandise GMV: Amazon $700 billion (2023) Walmart.com $100 billion (2023) TikTok $17 billion (2024 goal) You may have heard 40% of Gen Z prefers searching on TikTok and Instagram to searching on Google. That number is actually referring to users aged 18–24 searching for dining inspiration … not people looking for general information. TikTok users are starting to complain that overzealous shopping videos are encroaching on their entertainment oasis. The TikTok Shop seller app has grown 230% since last year. But with only 6M monthly active users compared to TikTok’s 1.4B, there’s still a ways to go. TikTok is targeting $17.5 billion in product sales in the US in 2024 (that’s less than a 5-day weekend in November for Amazon), hoping e-commerce sustains its revenue growth beyond social media advertising. According to The Information, TikTok plans to build live streaming facilities across the US from which creators could sell products to viewers—like QVC. The first one is opening in Los Angeles. It’s also testing a new feature that will automatically identify products in videos and allow users to click into a page that displays similar items for sale. Is the TikTok hype slowly coming to an end as it matures - growth has slowed to 3% in 2023 from 12% in 2022. Or is it still just getting started? #TikTok #OnlineBusiness #BusinessGrowth

What’s happening with TikTok and TikTok Shop? Careful - just reading headlines can be misleading. Some Amazon gurus think TikTok will die off soon or be banned. Others think it will quickly rise to be #2 in sales behind Amazon in e-commerce, easily beating Wally World and Shopify. Others don’t care. They just want to make hay while the sun shines - and many of them are crushing it, like Josh & Jenna Coleman, hitting $250K in just three weeks on TikTok Shop. On last week’s BDSS Virtual Summit, Kharen showed how he has gotten one billion views on TIkTok and the impact it has made on Amazon sales, and Elizabeth showed how she has sold over a million per month on the platform. There is no question Amazon sellers can experience a huge halo effect as well, resulting in higher brand searches and sales on Amazon. Merchandise GMV: Amazon $700 billion (2023) Walmart.com $100 billion (2023) TikTok $17 billion (2024 goal) You may have heard 40% of Gen Z prefers searching on TikTok and Instagram to searching on Google. That number is actually referring to users aged 18–24 searching for dining inspiration … not people looking for general information. TikTok users are starting to complain that overzealous shopping videos are encroaching on their entertainment oasis. The TikTok Shop seller app has grown 230% since last year. But with only 6M monthly active users compared to TikTok’s 1.4B, there’s still a ways to go. TikTok is targeting $17.5 billion in product sales in the US in 2024 (that’s less than a 5-day weekend in November for Amazon), hoping e-commerce sustains its revenue growth beyond social media advertising. According to The Information, TikTok plans to build live streaming facilities across the US from which creators could sell products to viewers—like QVC. The first one is opening in Los Angeles. It’s also testing a new feature that will automatically identify products in videos and allow users to click into a page that displays similar items for sale. Is the TikTok hype slowly coming to an end as it matures - growth has slowed to 3% in 2023 from 12% in 2022. Or is it still just getting started? #TikTok #OnlineBusiness #BusinessGrowth

"Think of it like influencer marketing in a post-cookie world: full funnel from awareness to purchase, but all in one short-form video." 🎯 The main focus also needs to be on working back from the audience. QVC and The Shopping Channel have their approach...but that most likely won't work here. Focus on the experience you are offering and move away from the product focused mind set. Get creative and get a feedback loop going. #contentstrategy #ecommerce #marketing #brandbuilding

TikTok Shop is not messing around. At Spree, we're building a shoppable video platform, but also a studio where we help brands and creators onboard, market, and sell through social platforms. Think of it like influencer marketing in a post-cookie world: full funnel from awareness to purchase, but all in one short-form video. Recently, our TikTok Shop partnership has been getting a lot of love. A few interesting learnings from this holiday season: 1. 'Viral' products are a shortcut. We uploaded one 'viral product' into the system and started getting sales before we posted our first video. Naturally, we ordered a few hundred more ASAP. 2. TikTok Shop success aligns closely with the rules of great influencer marketing. Get a creator with an engaged, lean-in audience. Find a product they actually like that their audience will actually like. Sell by telling a story, not by telling viewers to buy. 3. Most brands want to be on TikTok Shop but don't know how. It's complex. But once you've done it dozens of times (per day, in our case) it moves fast. I don't care if you're a mom and pop stationary shop, a creator merch brand, or a Fortune 500: you want to experiment here with a team who knows this market. 4. Live is great, but don't sleep on shoppable VOD. A perfect 30 second video of a product can do the work of a one hour live stream. Both are valuable, but too many people are talking about live shoppable and not enough are talking about shoppable shortform. 5. Trends Product = Sales. Wednesday Addams' dance is popping? Sell the costume. King Bach flashlight dance is trending? Sell the flashlight. Spotify Wrapped is everywhere? Sell headphones. 6. Creators beware: not all audiences want this. If you make gold digger prank content, don't start selling The Feminine Mystique hardcover. If you are a creator and want to try it, make great content first and let a brand ride along. 7. Create like a creator. This is the rule for every brand on every social platform, but certainly pertains here. Don't do one tentpole shoppable live stream on TikTok and judge TT Shop on that. You need to habituate your audience, build a format, and keep it entertaining. In case you can't tell, this is addicting for a social media wonk like me. Smart influencer marketers are already testing this market understanding it will be a huge part of their ecommerce future. And those who haven't need to start today. #ecommerce #creatoreconomy #tiktok https://lnkd.in/e926z8zm

🎉 Amazon Prime Day 2024 has yet to be announced, but it promises to be the eCommerce sales event of the year. Are you up to date with the latest advertising trends to win consumer dollars? From harnessing the power of AI-driven personalization to navigating the growing influence of social commerce and leveraging the reach of connected TV, the opportunities for brands to engage with their audiences continue to expand. To learn more about the top trends for Prime Day 2024 and how your brand can take advantage of them, click on the link below ⤵ https://lnkd.in/ggr5ApGW #Pacvue #CommerceAcceleration #PrimeDay2024