Lindsey Gamble’s Post

2024 is shaping up to be a year of change for me, both personally and professionally. At the end of March, my wife and I welcomed a beautiful baby girl named Georgia. The last few months as first-time parents have been filled with love and, of course, challenges. It’s been the best thing that has ever happened to us. During a time when the logical thing to do professionally is to stay the course, I’ve instead decided to start a new chapter and dive into the world of full-time solopreneurship by launching a consulting/advising business. For the past seven years, I've worked on the influencer platform and agency side, helping brands and agencies with their influencer marketing practices. I’ve supported them in launching their first campaigns, becoming early movers on new and emerging content formats/platforms, and use cases, as well as identifying new ways to integrate creators deeper into their business to drive business outcomes. I’ve also witnessed the evolution of brand and agency needs in influencer marketing tech and managed services, addressing pain points and providing solutions with processes, products, and people. I’m excited to use my knowledge to support more people and companies through strategic consulting and advising. Here are some of the ways I can support: For brands: 🔵 Influencer Marketing Strategy Development 🔵 Influencer Marketing Innovation 🔵 Campaign & Program Audit 🔵 Competitor Research & Analysis 🔵 Technology & Support Vetting & Selection For platforms, agencies, and creator/social tools: 🔵 Go-To-Market Strategy 🔵 Product & Service Offering Audit 🔵 Business & Corporate Development 🔵 Fractional Strategist 🔵 Team Training & Education I’m also available to speak at conferences and events and offer customized workshops and learning sessions for teams. Plus, I’ll be doubling down on content within LinkedIn and my newsletter, including launching a paid version of my newsletter for influencer marketers that will dive into specific strategies and tactics for marketers when working with creators. If you’re a brand, platform, or agency that needs strategic support, I’d love to chat about your pain points and the value that I can bring to your business. My DMs are open, or you can email me at [email protected] I’m just a couple of weeks into this new venture, but I’m already learning a ton and welcome any advice from fellow solopreneurs! Also, I can’t forget to express my gratitude to those who have already shared their experiences, insights, and encouragement. It’s much appreciated!

Ad Age's Small Agency Conference & Awards is coming to Boston this month (July 23rd & 24th), and I’m looking forward to speaking on one of my favorite topics: creator-brand partnerships on LinkedIn. I’ll be leading a session on how to work with LinkedIn creators, where I'll cover: 💼 How LinkedIn has become a powerful yet untapped network for creators 💡 Strategies to find and identify the right creators to partner with 🤝 Ways to work with creators across LinkedIn's diverse content formats 📈 Measuring the success of these initiatives ➕ And more... This will be a fun one for me because I'll get to wear both my marketer and creator hats. I'd love to connect with anyone from my network who is attending. Let me know if you'll be there! If you haven't registered yet but want to learn more, check out the link in the comments below. #creatoreconomy #influencermarketing #linkedincreators

You've probably heard "send per reach" or "send rate" more recently regarding Instagram. If you're not familiar with it, it's the rate at which people see your content and share it via direct messages with a friend. From first introducing the metric during an Ask Me Anything session in May to an insightful sit down with Colin and Samir, to this week reiterating how send per reach is one of the most important signals in Instagram rankings, shareable content has been a common talking point of Instagram head Adam Mosseri. And as usual, whenever Instagram reveals what is driving its algorithm, it grabs the attention of creators, social media managers, and brands. So what better topic to write about for the newsletter than this? In the newsletter, I dive into: 📜 The short history of sends per reach 📩 Why Instagram's focus on shareable content makes sense given the unique role that direct messages play 🔍 Features that Instagram has been testing that lean more into shareable content 💡 Tips for how creators and brands can make content that is likely to be shared 📈 The implications this has for influencer marketing, from why marketers should use shares not only in their creator vetting process but also when evaluating the success of their campaigns Along with this, I cover other updates that caught my attention and should be on your radar, like: 🎉 The one-year anniversary of Threads 🤖 Meta updated AI labels following backlash from the photography community 🔎 Another experiment Instagram is running to help the discoverability of Story Highlights 🎵 YouTube's upgraded Erase Song tool that makes it easy for creators to remove copyrighted music from their videos 🛒 Amazon's updates to guidelines for the Amazon Influencer Program that restricts creators from adding music to shoppable videos Tap the image below to read and subscribe to get notified when new editions go live. #socialmedia #influencermarketing #creatoreconomy

🛍 TikTok will compete with Amazon Prime Day with its recently announced Deals For You Days shopping event next month—as expected, creators will be key players. 🤳🏿 Instagram tests public share counts as send rate becomes a priority metric — why creators and brands should care and what they can do. 💳 With Apple now charging a 30% fee on Facebook and Instagram boosted posts — a look at how creators and brands can avoid these fees and save money. 📌 Pinterest introduces Board Sharing so creators can share their boards across social media — Rachel Hardy, Director of Consumer Product Marketing at Pinterest, shares insights with me on how the feature came to be and what users can expect down the road. 🇺🇲 The White House is hosting its first-ever creator economy conference — find out how to attend. This and more in the latest edition of the newsletter... 👇🏿 Tap below to read and sign up to get notified when new editions go live. #tiktok #socialmedia #influencermarketing

I love making predictions—it’s even better watching them come true. One of my big predictions for this year was that we would eventually see TikTok launch its own version of Amazon Prime Day for TikTok Shop, with creators playing a significant role. 🛍️ That prediction came true as TikTok announced Deals For You, a shopping event on July 9th that will rival Prime Day and other shopping events from Walmart and Target. During this event, brands like L'Oréal, NYX Professional Makeup, Too Faced Cosmetics and more will offer discounts on thousands of trending products. Creators will be a key part of this event, going live and sharing short-form videos highlighting their favorite products and best-sellers. Discounts alone aren’t enough to get shoppers excited—you need creators to curate and help shoppers cut though the noise. I often share where I see the future of the creator economy and social media as a whole going in my weekly newsletter. Sign up via the link in the comments to keep up with what’s happening now and what’s coming up next, giving you an edge as a marketer and creator. #tiktok #primeday #socialcommerce

There’s a new way for Pinners to share their creative process and inspiration beyond Pinterest. It’s Board Sharing, a new feature that Pinterest just announced that lets users to share their Pinterest boards across social media. 🛠️ How it works: When users go to share a public board now, a video will auto-generate. Users can edit the Pins that are included in the video or select different templates. They can then share via ‘Add to Story’ or ‘Download’ buttons. The former will open Instagram, where users can also copy and paste the board’s URL as a Link Sticker and share it as an Instagram Story. The latter allows users to download the video and share it anywhere, like Instagram Reels and TikTok. The videos also include the curator’s name and handle. This comes as Pinterest has over 10 billion boards curated across the platform, with a significant increase in the number of boards being created by Gen Z users — they’re outpacing other generations. 🤔 Why It Matters: Board Sharing provides a streamlined way for users to share their boards in a visually engaging manner on other platforms. This can help creators expand the reach of their content by sharing it with their audiences outside of Pinterest, notably on Instagram, TikTok, Snapchat, Threads, and even LinkedIn, which has been delving deeper into short-form videos. The integration with Instagram Stories, in particular, has the potential to drive viewers to visit the creators’ Pinterest accounts, explore more of their content, and follow them if they aren’t already. In addition to helping users share their inspiration and creative processes, Board Sharing will be a handy feature for creator-brand collaborations. Creators can amplify sponsored boards on other platforms where they have audiences. Whether it’s new formats like Collages or new ways to share Pinterest content like this, the platform is continuing to attract Gen Z, which makes up over 40% of the global user base. #pinterest #socialmedia #influencermarketing

Later this year, top creators will get a chance to pitch themselves to marketers at Forbes' first-of-its-kind Creator Upfront, in partnership with Walmart Creator. A twist on the TV Upfronts—an event where TV networks, Connected TV platforms, and streaming services present their upcoming season's programming to advertisers and media buyers to secure advertising commitments in advance—creators will try to do the same by jumping on stage to share: 🎨 Their creative process 🤳🏿 The type of content they produce 👥 Their audience 🤝 And, most importantly, how they work with brands For this edition of the newsletter, I explore what this means for creators and traditional media, why there needs to be more face-time between creators and brands, how brands and agencies that cannot hold flashy events can launch similar initiatives that bring creators and marketers together, and more. Plus, a look at other recent updates like Instagram expanding its Close Friends feature to live streams, TikTok going all-in on digital avatars, and YouTube's new test of a community fact-checking feature that is similar to X's (formerly Twitter) Community Notes. Tap below to read and subscribe for future editions. #influenecermarketing #socialmedia #ai