Liminal’s Post

AI has the potential to reshape how marketing teams operate. From optimizing productivity to fostering innovation, utilizing AI offers a variety of advantages. Check out our latest blog to learn how AI can empower and benefit your marketing team. https://lnkd.in/gSbwvPVT

CMOs, dive into AI for marketing success! Start small, explore benefits, enhance campaigns with data-driven insights, chatbots, and streamlined processes. Embrace challenges, adopt a portfolio approach, and lead with strategic AI implementation. #AIinMarketing #CMO #DigitalTransformation

NEC Develops Marketing Strategy Planning & Effectiveness Simulation Technology Using Generative AI

AI is a disruptive technology in marketing with the potential to revolutionize decision-making processes, efficiency, and the quality of customer experiences. Its prospects of personalized experiences, campaign optimization, and data-centered insights indicate a new era in engagement efficiency. However, the adoption of AI in marketing faces several challenges that demand strategic solutions.

Are you using AI in your marketing efforts? If so, that's great! AI can be a powerful tool to help you work more efficiently and effectively. But, are you using AI across your entire organization, or just in your own little silo? The truth is, AI is most powerful when it's used across the entire customer journey. From the moment someone becomes aware of your brand, to the moment they make a purchase, and even after that, AI can help you provide a better experience for your customers. But, to make this happen, you need to work with other teams within your organization. You need to involve sales and customer success teams in the conversation, and work together to prioritize AI use cases that will have the most impact on your customers. This isn't just about using AI for demand generation, or just for marketing. It's about using AI to improve the entire customer experience. And, that requires a cross-functional effort. So, how can you make this happen? ✔️ Start by mapping out the customer journey, and identifying areas where AI can help improve the experience. ✔️ Bring sales and customer success teams into the conversation, and work together to prioritize AI use cases. ✔️ Don't be afraid to experiment and try new things. AI is constantly evolving, and what works today may not work tomorrow. ✔️ Keep the customer at the center of everything you do. AI is a tool, and it's not a replacement for human intuition and creativity. By doing these, you can leverage AI to drive growth and engagement, and provide a better experience for your customers. Remember, AI is most powerful when it's used across the entire organization, so don't be afraid to collaborate and work together to make it happen!

🚀 Embracing the Future: Generative AI in Marketing! 🌐 According to McKinsey, 40% of enterprise leaders are now incorporating Generative AI into their workflows. This cutting-edge technology is revolutionizing how we approach marketing, offering unprecedented opportunities for content creation and customer engagement. Dive into the world of Gen-AI and discover how it can transform your marketing strategies for better brand equity and higher conversions. Read more at https://lnkd.in/grSJTwWB #GenAI #technology #marketing

Generative AI has ushered in a new era, promising unprecedented scalability and efficiency in business. Now, the pivotal question is: Will you harness the power of GenAI to transform how you work, outpacing your competition in speed and effectiveness? Those who embrace GenAI can expect a surge in productivity and the emergence of innovative business models. However, managing risks and building stakeholder trust will be paramount. Early adopters can gain a significant competitive edge by proactively addressing concerns and fostering transparency. The future belongs to those who wield GenAI as a catalyst for rapid transformation. Will you seize this opportunity, propelling your organization to new heights of agility and success? Or will you risk falling behind as others leverage this scalability superpower? Click our blog to learn 5 proven ways to scale AI and get ahead of the curve. https://lnkd.in/e4ABdnmK The choice is yours. Unlock exponential growth by integrating GenAI into your operations, or watch as your more visionary competitors leave you in their wake. The AI revolution awaits – how will you respond? #AI #transformation #marketing #CMO #CEO #CRO

Boston Consulting Group (BCG) found that using #generativeai increased output by 12% and quality by 40%. But, more than 45% of product marketers aren’t using AI tools. 🤔 What’s holding some PMMs back? In the latest playbook from Fluvio’s Lyle Burns, we explore: - Today’s #pmm GenAI use cases and practical examples - Potential use cases to give you inspiration - Considerations you should know – and how to tackle them Read on and for the context you need as a #productmarketing innovator 👇 https://lnkd.in/gD2yQMTM

Traction introduced our Futureproof Framework for AI adoption this morning to the Association of National Advertisers. Here are the top 10 takeaways from our presentation. 1 🚀 AI Expands Potential, Not Just Efficiency. AI is revolutionizing the creative landscape, enabling businesses to unlock immersive experiences and push the boundaries of what's possible. 2 🧰 Choosing the Right AI Tools for Your Needs. With over 67,200 AI companies worldwide, it's crucial to select the appropriate tools that align with your needs. 3 🗺️ The AI-Powered Marketing & Sales Adoption Journey. Traction's blueprint for AI adoption in marketing and sales focuses on five key impact areas. 4 🤖 Autonomous AI Agents Transform Customer Experience. Autonomous agents can significantly improve conversion pathways and automate customer care. 5 👑 The AI-Powered CMO. Your blueprint for AI marketing transformation should tie back to shareholder value. 6 🏗️ Fundamental Considerations of the AI Journey. The three critical aspects to consider in your AI journey are Technology, People, and Goal Alignment 7 🔧 Technology & Data Infrastructure. Data is the fuel that powers AI, so ensuring its cleanliness, organization, accessibility, and governance is paramount. 8 🤝 People & Organizational Culture. Employees may feel uncertain or even fearful about AI's impact on their roles. 9 🎯 Goal and Resource Alignment. Aligning your AI strategy with clear outcomes and measurable goals is essential. 10🚶♂️ Practical Staging Model for AI Adoption. Traction recommends a staged crawl-walk-run implementation pathway for effective AI adoption. Thanks Michael Donnelly, Jeff Minsky and Cynthia Ramsaran for giving Sunil Subhedar and I the opportunity to present our framework to your members. For a deeper drive on these takeaways and our #futureproof framework, check out: https://lnkd.in/gjunH8qs #aimarketing #aisales #aiframework #aiadoption #thefutureproofproject

The marketing landscape is rapidly evolving, and AI is at the forefront of this change. Join the conversation https://lnkd.in/dYRwbSeM to discover how you can leverage AI to unlock new marketing possibilities, build stronger customer relationships, and drive real business results. #marketing #AI #martech #martechedge #technology #customerrelations #automation #personalization