Lightspeed’s Post

🚀 Gen Z and millennials are transforming the digital entertainment scene, favoring social video and user-generated content over traditional TV and movies. Dive into the trends reshaping the industry: 📺 The Rise of Social Video: YouTube's dominance is evident, captivating younger audiences and redefining viewing habits. 🤖 The Power of Algorithms: Social media platforms offer personalized content, fostering community and collaboration with creators. 🎮 Embracing Gaming: Gaming has become a major player, with creators and streamers driving engagement and discovery. 🔗 Read more on our Nexoom blog for insights into the entertainment industry and beyond! 👉 Link in comments! #DigitalEntertainment #NexoomMedia #MarketingTrends

Did you miss our session at IAB PlayFronts? Or simply want to revisit the highlights? Click the link below to watch the full recording and dive into how brands like Roblox and Wavemaker are forging authentic connections with today's influential demographic. Watch Here: https://bit.ly/49wOXVJ What stood out to you the most from our session? Drop your questions and thoughts in the comments below! #Playwire #IAB #IABPlayFronts #PlayFronts #IABPlayFronts2024 #PlayFronts2024 #InGameAdvertising #Gaming #DigitalAdvertising #GenZ #GenZAdvertising

Legacy brands don't know what they don't know. Let me explain. In betting tech, they're facing a unique challenge. Some attempt to reinvent the wheel by building their own tech stack, while others license that core betting tech and focus solely on operational efficiency. In both cases, they're missing the boat on cutting-edge digital strategies and tools available to them. What worked yesterday doesn't work today. Just look at how quickly TikTok has taken away advertising market share from Meta, right? Now, there are totally different technology and data considerations when you're running ads. It's time for legacy brands to embrace the unknown or prepare to be left behind. #SportsBetting #iGaming #RMG

We Anticipated the Twitch Evolution Months Ahead More than 18 months ago, we recognized a seismic shift in the streaming landscape, predicting the transformation of Twitch's revenue model and interest focus. We saw it evolve from a mere gaming platform to a powerhouse of brand engagement, shifting from being paid for viewed hours to showcasing services and products to engage with the customer. We understood early on that the future of marketing on Twitch would transcend traditional view metrics, focusing instead on deep, interactive experiences. Today, the evidence is clear: engaging with audiences in live settings on Twitch not only makes customer acquisition more cost-effective but also significantly boosts loyalty. Studies from the Interactive Advertising Bureau (IAB) and Nielsen corroborate this, showing that live interaction can increase conversion rates and reduce acquisition costs, while also enhancing customer retention. Trust's early adoption of this interactive approach has positioned us and our partners at the forefront of digital marketing innovation. The cost-effectiveness of acquiring customers on Twitch, coupled with increased loyalty, offers a compelling value proposition, demonstrating that the platform is more than just a space for streaming—it's a fertile ground for cultivating long-term customer relationships. In conclusion, Twitch's evolution underscores the importance of adaptability and foresight in today's digital age. By staying interactive and ahead of trends, Trust has not only capitalized on the platform's shifting focus but also maximized the benefits of enhanced engagement and customer loyalty. #TwitchEvolution #TrustInnovation #CustomerEngagement #DigitalMarketing #StrategicForesight

Attending the “Gaming 101: Engaging a Powerful and Growing Community” presentation at Midwest Digital Marketing Conference was enlightening. Here are some of my key takeaways: Gaming’s Unmatched Influence Gaming now generates more revenue than music and movies combined. It’s crucial for brands to integrate gaming into their marketing strategies to stay relevant and effectively engage their audience. Authentic Engagement is Key Authenticity is vital in the gaming community. Brands need to genuinely understand and use the language, memes, and interests of gamers to build trust and connection. Platform-Specific Strategies Platforms like Twitch, YouTube, Discord, and Reddit are essential in gaming culture. Brands must leverage these platforms strategically to create impactful and targeted campaigns. Gaming offers incredible opportunities for brands willing to dive in authentically and strategically. Thank you Sean Hixson and Bobby Ceresia for your insight on this topic! #GamingIndustry #MarketingInsights #AuthenticMarketing #DigitalMarketing #GamingPlatforms

FROM PIXELS TO POWERHOUSE : THE TWITCH ODYSSEY. Chapter 10: Global Impact. By 2021, Twitch had achieved a remarkable global impact, firmly establishing itself as a cultural phenomenon in the digital entertainment landscape. The platform boasted millions of active streamers and viewers, creating a dynamic and diverse ecosystem that transcended geographical boundaries. Twitch's influence reached far beyond gaming, encompassing a wide range of content categories, from gaming and e-sports to music, art, and lifestyle. The platform had become a primary destination for creators across various disciplines, fostering a sense of community and interconnectedness among users with diverse interests. The global impact of Twitch was evident in its role as a launching pad for internet personalities and influencers, providing a platform for individuals to showcase their talents and connect with audiences on a massive scale. The success stories of Twitch streamers attested to the platform's transformative power in shaping online careers. The platform's commitment to interactivity, community building, and constant innovation contributed to its enduring popularity. Twitch had become synonymous with live streaming, setting standards for the industry and inspiring the emergence of similar platforms. As Twitch continued to evolve, it remained at the forefront of digital culture, influencing trends and shaping the way audiences engage with online content. The platform's global impact underscored its significance as a central player in the ever-expanding landscape of digital entertainment, leaving an indelible mark on the way people consume and participate in live online experiences. #startup #strategy #gaming #streaming

Today, we are leading an organic cross-industry conversation amongst members about the 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗼𝗳 𝗚𝗮𝗺𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗢𝗧𝗧 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆. Within OTTRED exists an unstructured yet deeply insightful discussion amongst a group of almost 50 who have signed up. We've discovered that the conversation is much bigger than gaming.  We have touched on the re-use of technology, shared infrastructure, transferable skills, partnership opportunities! This quickly expanded to discuss music licensing in games, super bundling, edge infrastructure, gamification, generational demographics, the short term, the long term. During the last call, something more profound came to the surface which has me wondering: Have we been conditioned to think: ‘Video Platform’ first. And 𝗶𝘀 𝘁𝗵𝗶𝘀 𝘄𝗿𝗼𝗻𝗴? We see games appear on video platforms. A natural response to subscriber growth goals. Industry leaders shared insights into platform developments they are leading. However, it's also been declared, (and I paraphrase)… it’s not about the Gaming, it’s about the 𝗦𝗼𝗰𝗶𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. That led me to consider: What is the point of Convergence? English being an ambiguous language, that could mean two things. I’m not questioning the value of convergence, I’m questioning 𝙬𝙝𝙚𝙧𝙚 𝗰𝗼𝗻𝘃𝗲𝗿𝗴𝗲𝗻𝗰𝗲 𝗺𝗶𝗴𝗵𝘁 𝗵𝗮𝗽𝗽𝗲𝗻. Are we assuming it happens on the video platform? For those of us in ‘video’, it’s our comfort zone, our business, our success metrics. Certainly in the near term, because of that, it’s likely to be the right answer. Discussing this with others after, we explored what happens when we fast forward and consider today’s teenagers becoming the next business metric influencers (aka future bill payers)? Do we need to 𝗿𝗶𝗽 𝘂𝗽 𝘁𝗵𝗲 𝗢𝗧𝗧 𝗽𝗹𝗮𝘆 𝗯𝗼𝗼𝗸 and design for ‘Social Experience’? --- OTTRED, led by Chris Redmond ©️®️ , is the growing digital community of OTT, Gaming, Music and other specialists. Links in the comments. If you would like to join the conversation, comment below and lets connect. #partnerships #ott #gaming  

With gaming audiences at an all-time high and advertisers looking for better ways to connect with audiences, gaming is quickly becoming the next big media channel. 🎮📈 In her latest piece featured on WARC, our EVP Marketing & Strategy, Natalia Vasilyeva, breaks down why intrinsic in-game ads: ✅ Help players correctly identify brands 💸 Have strong purchase power 🧠 Are easy to remember 🎯 Drive impact across the marketing funnel Dive in here: https://hubs.la/Q02yfGNc0 #WARC | #InGameAdvertising | #PurchaseIntent | #IntrinsicInGame

👉·3 custom metrics to help you know if your ad is generating interest] ✅ Does your video get the stop scrolling effect? (3 sec video playback / Impressions) * 100 ✅ Is your hook effective? (Number of ad clicks / Number of impressions) x 100 ✅ Does your video retain attention? (thruplays/impressions) * 100 [👀If you still don't control Meta's metrics and want to know how to monetize every $ invested in your ads by making decisions based on YOUR data, download my roadmap, I'll leave you access in the first comment🙃] #meta #metaads #metaadvertising #smma #saturdaythoughts