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Does anyone else think there was a distinct lack of social media buzz around the Rugby World Cup? I'm a huge NFL fan, and could easily spend hours online watching in-game clips, highlights, amazing plays and memorable moments from the games. To be honest, you could probably be a "fan" of the NFL just by consuming online content without even watching any of the games. With the Rugby World Cup, however, I genuinely struggled to find any video content from the tournament and a quick search showed that a number of fans were equally baffled / frustrated. For context, the 15 most popular players on social media generated 6.9m engagements, while Swiss superstar Alisha Lehmann alone generated 22.1m engagements at the recent FIFA Women’s World Cup. I know it's a challenge many sports face: the lure of financially rewarding and long-term broadcast deals vs allowing for content to be shared (relatively) freely online, but I can't help but feel that in an age of viral videos and TikTok trends, it's going to be imperative for sports to find the right balance, or seriously risk being irrelevant to millions of people of a certain generation. In the meantime, here's an article that dives into the 15 most popular players from the tournament, which is lead by French captain Antoine Dupont. 👇 #rugbyworldcup #sportsbiz #digisport

🏉📱 Level up your #advertising game this Rugby World Cup with Sportsmoments from Mobiclicks! 🚀 📊 Did you know that South Africans have the highest screen time worldwide? Nearly 23% of this screen time is dedicated to scrolling social media, with a whopping 80% of that happening while we watch TV. 📺 🎯 The Opportunity: With Mobiclicks Sportsmoments powered by Silverpush, you can capitalize on real-time sports moments as they happen during the Rugby World Cup! 🏆🏉 Connect with a vast audience of passionate Rugby fans who actively participate in second-screening, and social media is their go-to platform. 💥 Imagine the power of authentic contextual alignment and personalized advertising campaigns across various social media platforms, reaching sports enthusiasts when they are most engaged and excited! 📲💪 Don't miss out on this valuable opportunity to elevate your brand presence during one of the most thrilling sports events in the world. 🌍📢 Get ready to create impactful connections and achieve significant outcomes with Sportsmoments from Mobiclicks! #Sportsmoments #RugbyWorldCup #Advertising #ConnectWithFans #SecondScreening #MobiclicksPower #EngageYourAudience

Did you know that Messi photo lifting the FIFA World Cup Trophy reached 10 million likes within the first 39 minutes of its sharing? The following day, the post became the most-liked Instagram post in the first 24 hours of its sharing, with 50 million likes, and it also became the most-liked ever for a sportsperson. Within 48 hours of Messi's posting, the Instagram post had surpassed 64 million likes, and in doing so, it became the most-liked social media post ever across all social media platforms. And now it reached 75.7M likes. #advertising #marketing #trianglesmarketingsolutions #socialmedia #funfacts #instagram #photo #explore #like #triangles_funfacts

Experience the future of fan engagement with our tech-driven sports activations 🏀 What can we create for you? #sportsactivation #experiential #experientialmarketing #sportsmarketing #sponsorshipactivation #brandactivation #brandactivations

Did you know that you can target Tennis fans directly via AdSmart from Sky?   We offer 1st party specific sports fan targeting reaching tennis fans! This can be used to serve your brand across TV, VOD, digital short-form or a combination of all platforms, making this a Grand Slam for any brand looking to ace their exposure 🎾🥎🍓   Accessing a highly-sought after audience outside the main event at any time of year. Now that is an Advantage!   #Tennis #Targetedtvadvertising #Firstpartydata #altrinchambusiness #boltonbusiness #blackburnbusiness #knutsfordbusiness #warringtonbusiness #wiganbusiness

Explore the game-changing impact of IPL in sports marketing. From innovative sponsorships and year-round fan engagement to grassroots cricket promotion and the success of the Women's T20 Challenge, IPL's influence knows no bounds. Witness how IPL reshaped sports and let us transform your marketing strategy too! #IPL #SportsMarketing #Innovation #FanEngagement #GrassrootsCricket #WomenInCricket #GlobalSports #MarketingStrategy #gravitas #gravitasconsulting

🏉 Building a Personal Brand: Strategies for Rugby League Players 🌟 As a rugby league player, I’ve found these strategies pivotal for building a personal brand: 🔍 Authenticity & Consistency: Being genuine and consistent builds trust. 📖 Define Your Story: Sharing experiences, challenges, and motivations connects with others. 🤝 Engage with Your Audience: Interacting, responding, and showing appreciation to fans matters immensely. 🌟 Building a personal brand is about connections and inspiration. What strategies work for you? Let’s discuss! 🚀 #PersonalBrand #RugbyLeague #Authenticity #Engagement #rugby #socialmediamanagement

In recent years, the unlikely fusion of sports and OTT platforms has given the concept of Sports Marketing a real shot in the arm. Swipe to find out how! #IMTGhaziabad #MarkUp #WorldCup #Marketing #Sports #SportsMarketing #OTT

Instagram is the top most trending social media platform & we all are using daily, but have you ever wondered which picture holds the record for the most likes? 🤔 🏆 It's none other than Lionel Messi's iconic photo celebrating Argentina's 2022 FIFA World Cup victory with 75 million likes! This incredible milestone not only showcases Messi's global influence on the field but also highlights his unparalleled brand power on social media. 🌐 Whether you're a seasoned professional or just starting out, remember, social media is a powerful tool to build your brand and connect with your audience. So, take a page out of Messi's book – show your passion and engage with your community! Any Messi fans❤️🔥🙋 #SocialMediaStrategy #BrandBuilding #LionelMessi #BrandInfluence #digitalmarketing #instagram #socialmedia #messi