Life-Science Innovations’ Post

My latest post on Medium draws on my intel background.

Charity and public sector marketing can be a really hard balance Between showing the hard-hitting truth of how hard things can get, to encourage donations, activism and awareness But not scaring, isolating and stigmatising those who are earlier in their journey And on the other hand if you try to be positive, between showing the optimism and hope of how your service's support can make a difference Without losing the sense of urgency for your cause, or alienating people by understating the hardship they go through I have so much respect for marketing professionals who specialise in this, because it's so hard to get that balance right. This campaign looks like it's going to be a good case study on that! What do you think of this one? #CharityComms #SocialMarketing #CharityMarketing

Kate Lee, CEO of Alzheimer's Society, thank you for trying to respond to this very sensitive and raw subject. As someone living with dementia and someone caring for others who are going through neurocognitive changes, I understand that your advert, “The Long Goodbye” might be trying to accomplish. I know that the narrative and experience of the caregiver/care partner for years has been of continual pain and loss. Forever grieving the person their loved one was in comparison to what they have become. However, you could also have shown the new narrative, you might have shown what happens when we remove the stigma and fear from the topic of dementia and how that DOES change the outcome for both the care partner and the person living life with a dementia diagnosis. Yes… there are people who still experience this diagnosis as instant death. And some of them resent me when I suggest there is another way to treat this. But, you and your organization have a responsibility to educate those who do not know of a way that may just help them to cherish their lives for as long as they are living. No one knows their expiration date. Not you. Not me. But, people with dementia hopefully stop putting things off to experience “someday” and learn to live fully in the moment. We could all learn from that. I am sharing your letter for those who might want to read it. https://lnkd.in/ePjHPSW3

A great session on Licensing and Registration compliance technology!

So cool when people you know publish!! Check out this great new book!! #cxstrategy #customerexperience

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Today is a very special day for us. It marks the day that Sean Schaefer, Aaron Merryman and I took a leap of faith and bet on each other. They have turned out to be the most amazing business partners ever. So much has happened in 3 years, but there's so much more ahead! My hope is that everyone gets a chance to live their entrepreneurial dream! #entrepreneurship #founders #yesphx

Best wishes to all for this holiday season and the New Year! A heartfelt thank you for your patronage to our various clients and cooperation of all of our associates, partners, friends and well wishers as we continue along this journey! 🙏 #theSmartSolutionsGroup #lawexperts #legislativedrafters #writinglaw #developingpolicy #commonwealthjurisdictions

In my opinion