The future of Women’s Cycling is huge 🙌
Lidl-Trek’s Post
More Relevant Posts
-
I don’t normally post political believes on this so-called professional website, but part of me is associated with aspects not work related. My company is a Co-sponsor of a Multi-sport Endurance Athlete Team (Team MEA). I used to be a member of USA Cycling, but not anymore. They have recently “revised” their stance on men competing in women’s events. You can not reach the USA Cycling Board of Directors or the weak CEO of a man Brendan Qurik directly (I tried) to state you oppose this decision to allow men to compete against women, but you can send a note to the communications email to state your disappointment in this decision to allow subpar men in women’s races. [email protected] Weak CEO Brendan Qurik opens the argument with “fairness and inclusion”. Both men and women have always been “included”. Men race with men and women race with women. Transwomen are men not women. Yes, there are some women that can compete with men, but rarely if ever will you see a woman win a man’s race. You will not see a lot of issues on this topic from the men in cycling or any sport. It’s the women that get screwed over. What you do see is these mediocre men winning women’s races. THIS HAS TO STOP. To my athletic contacts on here who oppose this please reach out to the woke USA Cycling Board and weak of a man CEO Brendan Qurik and let them know this is not fair to allow men in women’s races. Furthermore, they have broken out the requirements to elite and non-elite. Yes, elite cyclists have to go through a bit more requirements (what a joke), but it’s the everyday common cyclist that is not elite that can get away with a “self-certification”, another joke. If the USA Cycling Board of Directors and week CEO CEO Brendan Qurik don’t know the difference between men and women then maybe it’s time they get replaced by people that understand the difference between men and women. https://lnkd.in/gZWtXBXm
Policy VII. Transgender Athletes/UCI Transgender… | USA Cycling
usacycling.org
To view or add a comment, sign in
-
Independent strategy consultant - Digital, Tech, Media, Sports (Currently Head of Portfolio Strategy & Operations @ Etc. - The BT Corporate Venture Capital/ Startup Incubator)
Is cycling the next big target for sport investment, following in the footsteps of LIV Golf, ongoing WTA talks and Project Moonshot in Football? Cycling has struggled with commercial stability for a number of years despite strong tailwinds for the sport including an enviable global loyal fanbase, strong sustainability credentials and attractive viewership demographics (largely affluent decision makers with high purchasing power). The sport is ripe for investment and consolidation, as a cycling and sports business fan it is therefore massively exciting to see continuing rumours about potential reform. Cycling struggles with a number of challenges including: - Fragmented stakeholders which hinders effective rights packaging and marketing, particularly among smaller races - A failure to capitalise on increasing participation and popularity in some key markets - A large and complex calendar that is less engaging for casual fans and overlap in key race scheduling which reduces the number of times top riders race each other - A severely undeveloped women's tour (although this is slowly changing) An investment that unifies the calendar and puts fans and commercial sustainability at the heart of the sport (as is currently being allegedly considered by the PIF) would likely generate significant value for both the investors and stakeholders through (non-exhaustive): - Stronger negotiating position with media rights and bundling opportunities - Opportunity to increase currently undervalued sponsorship revenue - Generate ticketing revenue and pushing a strong B2B hospitality proposition through increased use of circuits - Ability to better leverage and serve currently underindexed markets such as the US, the largest sponsorship market in the world - Better monetising digital assets and data It will be fascinating to see how this develops over the coming months. #sportbusiness #cycling https://lnkd.in/eHARhYkR
Everything We Know About the Potential New Superleague That Could Change Pro Cycling
bicycling.com
To view or add a comment, sign in
-
Keirin, a track cycling event from Japan where racers initially follow a motorized device to increase pace before a sprint finish, revolutionized indoor cycling by blending strategy with high-speed action. Similarly, introducing the Thirty30 format in tennis could have a comparable impact, providing a much-needed modernization, especially in the context of ITF tours. The ITF tours, often lacking in widespread interest, could benefit significantly from this innovative approach. Thirty30 tennis, with each game starting at 30-30, promises a faster, more intense form of the game, much like keirin brought a new excitement to cycling. This format could be particularly effective in indoor settings, where the controlled environment is ideal for such high-energy matches. Moreover, just as keirin started in Japan and grew to international acclaim, including Olympic recognition, Thirty30 tennis could initially be introduced in one country, gradually expanding its influence. This approach offers several advantages: - shorter, more engaging matches: aligning with the modern audience's preference for concise, high-intensity sporting events, Thirty30 matches would be shorter and more dynamic, potentially attracting a younger, more diverse audience. - revitalizing interest in ITF tours: ITF events, currently struggling with viewer engagement, could see a resurgence in interest with the introduction of Thirty30. This format's unpredictability and intensity could make these tournaments more appealing to viewers and broadcasters alike. - adaptability and accessibility: the format's shorter match duration means it's more adaptable to various broadcast formats and less physically demanding for players, making it accessible for a wider range of athletes and audiences. - global expansion potential: starting in one country allows for a focused development and fine-tuning of the format, setting the stage for a potential global expansion, similar to keirin's growth trajectory. - balance of tradition and innovation: while introducing this format, it's crucial to maintain a balance between respecting the sport's tradition and embracing innovation, ensuring the sport's growth without alienating its core supporters. The introduction of Thirty30 tennis, inspired by the transformation keirin brought to cycling, could be a strategic move to revitalize tennis, especially at the ITF level. By offering a more intense, viewer-friendly version, it could broaden tennis's appeal, increase engagement, and potentially revolutionize the sport's future.
To view or add a comment, sign in
-
-
Co-founder | Chief Strategy Officer at See.Sense | Connected Cycling and Micro-mobility Data Insights l Innovator
Some important messages here - if you couldn't make the webinar there is a good summary article attached.
More diversity in the cycling industry - what are the current challenges and how can we move forward? 🚴♀️ Last week's Women In Cycling webinar gave insights on the alarming trends of women and marginalised groups leaving the cycling sector, as well as key action points for change. 📈 With strong messages and vivid examples from the moderators, speakers and panelists, including ECF Director of Velo-city Caroline Cerfontaine, the webinar engaged a few hundred participants from all over the world. 🌎 👀 Read our article for the highlights of the webinar: https://lnkd.in/eHvZ6CHU 💬 Let's keep this important conversation alive! 👉 Join the Women in Cycling LinkedIn Group: https://lnkd.in/dbsdDi7 👉 Join the Women in Cycling Expertise portal: https://lnkd.in/esM_k2S) 👉 Stay tuned for their upcoming network events. Women in Cycling is an initiative launched by ECF in collaboration with Cycling Industries Europe, Velokonzept GmbH, Mobycon and Confederation of the European Bicycle Industry - CONEBI.
“We have gone as far as we can; We need more diversity, more women, to bring cycling advocacy further.”
ecf.com
To view or add a comment, sign in
-
Sponsoring a cycling team or event offers companies: - Global Reach: Cycling events attract millions of viewers worldwide, offering sponsors international exposure. - High Visibility: Logos on team jerseys and other promotional materials ensure prominent brand placement. - Health and Fitness Association: Aligns the brand with health and wellness, appealing to consumers interested in an active lifestyle. - Engaged Fanbase: Connects with passionate cycling enthusiasts, fostering brand loyalty and engagement. - Activation Opportunities: Allows for creative marketing initiatives, such as events and social media campaigns, to deepen consumer connections. With the cobbles season in full swing, now is the perfect time for brands to capitalize on the massive exposure opportunities in cycling. Whether your brand is large or small, sponsoring cycling events or teams can yield a return on investment (ROI) of over 5:1 in terms of media exposure alone. Interested in learning more about how your brand can leverage cycling sponsorship for maximum impact? Contact us today for a free consultation and let's discuss the exciting possibilities for your brand in the world of cycling!
To view or add a comment, sign in
-
-
We Need Your Help! ProCycling Women has experienced phenomenal growth since we launched our app on January 15, followed by our website on February 2, and our YouTube channel just two weeks later. Our growth has exceeded our expectations significantly. Our app has been downloaded by over 2,000 fans, and when multiplied by 20, that equals our website visits. On YouTube has just hit 200,000 views in the last 28 days alone! A heartfelt thank you to all the fans of women's cycling who have downloaded our app, read our articles, and watched our videos. This demonstrates that interest in women's cycling news is at an all-time high, underscoring how essential our work is. We are committed to continuing our growth and support for women's cycling, a mission we have proudly undertaken for the last 14 years. However, as we approach races that don't attract much international media coverage, our role becomes even more crucial. We aim to continue providing comprehensive race information, updates, and post-race interviews. Unfortunately, our financial resources limit our ability to do so. We have invested significant time and money into this project because we believe in its mission. We hoped that companies within the cycling industry would recognize our potential and the need for detailed coverage of these races. However, so far this has not been the case. Don’t misunderstand—there is genuine interest and people appreciate the quality of our work. Yet, when it comes to financial support, the doors remain closed. To big companies that work with media agencies, we are merely a blip on the radar, lacking the large audience numbers required to attract even a minimal portion of their marketing budgets. Smaller companies, while enthusiastic and supportive, also face budgetary constraints, which we completely understand. This is why we’re asking for your help. Your support is essential for us to grow and fulfill our potential. Financial contributions from our community are vital for covering travel costs, enabling us to continue providing coverage at races, where expenses can add up quickly. We are seeking annual support of €5000 from companies willing to back our cause and help us grow. Naturally, we will ensure a return on investment, just as we do for our other partners. With the support of just 10 companies like yours, we can complete the season, attend every race, and provide our full range of services. Most importantly, this support will help us continue to grow, catch the attention of larger companies, and secure ongoing sponsorship. Thank you for your interest and support! If you'd like to get in touch, please reach out to us via email below. We look forward to discussing potential collaborations and answering any questions you may have. Hope to speak with you soon! Best Regards Niels Goudriaan Founder of ProCycling Women [email protected]
To view or add a comment, sign in
-
-
The Rise of Women Cycling (and the challenges that come with it) Faster than the speed of light; the development of women cycling is amazing. Over the past 20 years, women have fought and won the (sometimes) uphill battle for recognition and attention. Despite the undeniable (physical) differences between men and women, the sport has arrived to the point where the differences between the two disciplines in terms of attractiveness become marginal. Like any self-respecting sport, the goal should be to develop the men and women side of the sport in an equal manner. In the past, I have been talking about needed changes in the governance of the sport. The current model of men cycling is still based around sponsor funded teams riding sponsor and governmental funded event. Only a few make a real profit, all others are trapped in the same old rat-race. To shape a governance model for women cycling is long overdue, however to shape it with the model for men in mind might be a lost opportunity. Teams, riders, organisers and the UCI should look further ahead and not be just happy with the world applauding their current succes. Looking into a true business model, learning from other sports would be highly recommended...
To view or add a comment, sign in
-
-
We Need Your Help to grow! ProCycling Women has experienced phenomenal growth since we launched our app on January 15, followed by our website on February 2, and our YouTube channel just two weeks later. Our growth has exceeded our expectations significantly. Our app has been downloaded by over 2,000 fans, and when multiplied by 20, that equals our website visits. On YouTube has just under 200,000 views in the last 28 days alone! A heartfelt thank you to all the fans of women's cycling who have downloaded our app, read our articles, and watched our videos. This demonstrates that interest in women's cycling news is at an all-time high, underscoring how essential our work is. We are committed to continuing our growth and support for women's cycling, a mission we have proudly undertaken for the last 14 years. However, as we approach races that don't attract much international media coverage, our role becomes even more crucial. In the past, other outlets relied on us for information, which they gladly used. We aim to continue providing comprehensive race information, updates, and post-race interviews. Unfortunately, our financial resources limit our ability to do so. We have invested significant time and money into this project because we believe in its mission. We hoped that companies within the cycling industry would recognize our potential and the need for detailed coverage of these races. However, so far this has not been the case. Don’t misunderstand—there is genuine interest and people appreciate the quality of our work. Yet, when it comes to financial support, the doors remain closed. To big companies that work with media agencies, we are merely a blip on the radar, lacking the large audience numbers required to attract even a minimal portion of their marketing budgets. Smaller companies, while enthusiastic and supportive, also face budgetary constraints, which we completely understand. This is why we’re asking for your help. Your support is essential for us to grow and fulfill our potential. Financial contributions from our community are vital for covering travel costs, enabling us to continue providing coverage at races, where expenses can add up quickly. We are seeking annual support from companies willing to back our cause and help us grow. Naturally, we will ensure a return on investment, just as we do for our other partners. With the support of just 10 companies like yours, we can complete the season, attend every race, and provide our full range of services. Most importantly, this support will help us continue to grow, catch the attention of larger companies, and secure ongoing sponsorship. Thank you for your interest and support! If you'd like to get in touch, please reach out to us via email below. We look forward to discussing potential collaborations and answering any questions you may have. Hope to speak with you soon! Best Regards Niels Goudriaan Founder of ProCycling Women [email protected]
To view or add a comment, sign in
-
-
In few weeks, precisely from the 4th of May, one of the biggest cycling race will start, the Giro d'Italia. As this is a prestigious professional cycling race, the Giro has with significant financial implications for organizers, sponsors, teams, riders, and local economies. Let's analyse the main financial aspects: - Organizers: managed by RCS Sport, the race relies on media rights, sponsorships, VIP ticket sales, and commercial partnerships for success. - Sponsorship: title sponsors, jersey sponsors, and partners provide funding in exchange for brand exposure. - Media Rights: selling broadcast rights to TV networks worldwide generates significant revenue for the organizers. - Teams and Riders: teams depend on sponsorships for funding, while riders earn from prize money, bonuses, and endorsements. - Prize Money: stage winners and leaders in various categories receive financial incentives. - Local Economies: the race boosts local economies with increased activity in hotels, restaurants, and shops. - Tourism and Branding: the Giro d'Italia promotes Italy's landscapes and culture globally. - Licensing and Merchandising: official merchandise sales generate additional revenue. - Corporate Social Responsibility: initiatives promoting sustainability and social causes attract corporate support. Have you ever thought about the opportunity to increase your brand exposure through a worldwide sports such as cycling? If you want to learn more and get insights, please contact us!
To view or add a comment, sign in
-
-
Earlier this week I posted about how we need to collaborate with each other more within the Cycling Industry in order to do better and thrive more than just survive. It was a popular suggestion but how do we achieve this? It’s simple really being supportive of each other. You can make contact with a brand you like the look of, tell them about what you do and ask if there’s anyway you can help them through what you do. Maybe they just need more exposure, their product might be fantastic but if enough people aren’t seeing it, that kind of promotion could cost them a fortune but with your help it would cost nothing and your database/market might well appreciate the knowledge that you are sharing. In this respect, everyone has benefitted. If you see something you like, give it a re-post or share on social media, it’s cost you nothing. Don’t be negative to the ideas of others it’s not productive. If you have constructive criticism to share, do it in an inoffensive way privately. I myself organise cycling events, I always need more awareness of the public and corporate events that I organise so a share with someone else’s market is always useful and I have a market of my own that likes to hear about different products, services and foreign holidays. We aren’t always competing against each other. Even though our events are commercial they always benefit a charity and when we are in a position to, we give our time to other events be that charity events, local competetive events such as cycle racing and share our skills within the local community. There have been times where I have helped promote and give a personal perspective on apps that have come to market to see where a consumer would want different aspects. Being part of the cycling industry never felt like something to become wealthy with, more like something to live with a passion. I love seeing cyclists from all backgrounds mingle as a single passionate crowd, surely that’s what it’s all about? Argon 18 British Cycling Dominic Rowing-Parker International Cycling Executives Ed Clancy OBE Just Pedal Cycling Events Weldtite Products Ltd Gear Labs Marketing Pillar #cycling #cyclingindustry #support #communitybuilding #worktogether #collaboration #corporateevents
To view or add a comment, sign in
-