The M&S / Status Quo alliance has caused ripples of bemusement in adland. Undermining years of work building a premium brand, the perils of in-house agencies, another great brand loses its way etc... The backstory is more interesting. For adland to get seriously good again, I think it needs to think past its own instinctive reactions, get curious about what it might be missing, and loosen up about the way brands really work. Link in first comment... #purpose #brandpurpose #theroadtohell #marksandspencer #statusquo
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Have you seen the new Marmite advert?!🖤 Definitely encouraged me to engage, but equally wince!!! Surely no 'lovers' of the brand spread it that thickly on toast... do you?!! 🤔🙈😱 Kudos to the marketing team!👏 Their "Love It or Hate It" marketing concept, has been a long-standing and successful approach for the brand. Are you a fan? #marmite #loveitorhateit #marketingslogans
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Proven Green & Efficient Flock Off was recently studied by the University of Arizona. Their published findings show a virtually 100% efficacy rate for bird abatement while simultaneously doing NO harm to the birds. Flock Off is a 100% GREEN solution! Flock Off | 888-947-0169 | flockoff.com #outcomes #flockoff #flockoffbirdcontrol #birdcontrol #pestcontrol #facilitiesmanagement #facilitiesmaintenance #propertymanagement #propertymaintenance #pestmanagement #pestcontrolservices #facilitiesmanager #propertymanager #ooh #doohadvertising
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Investing in a bird-free future pays off! With The Flock Off System, you're saying goodbye to repairs, cleanup, and health concerns caused by birds🏦💰 Flock Off | 888-947-0169 | flockoff.com #outcomes #flockoff #flockoffbirdcontrol #birdcontrol #pestcontrol #facilitiesmanagement #facilitiesmaintenance #propertymanagement #propertymaintenance #pestmanagement #pestcontrolservices #facilitiesmanager #propertymanager #ooh #doohadvertising
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Marketing Manager (UK&I) | 9 years of marketing professional in consumer tech space | Brand | Growth | Digital | Product | Advertising | Effies winner in Interactive Marketing, Corporate Advertising & Online Ordering
BrewDog launched its new campaign, "Beer for your grandchildren" to showcase its sustainability credentials across UK. Among all the immersive out-of-homes gaining momentum, there's something quite refreshing in seeing a child-like drawing, just the idea of visualising crayons and scribbled handwriting made me connect to the ad. Nostalgia, I suppose. According to James Watt, CEO at BrewDog it is the world's first fully certified carbon-negative beer business. Based on their Sustainability report, the company has taken major steps towards it by switching their main source of energy into wind energy (I guess there are some benefits of a Scottish weather 😄 ) , adopting methodologies of circular economy, accurately assess its carbon footprint for mitigation. What makes their sustainability goals stand out more are their campaigns! The Lost Forest campaign where they took over a 9,308-acre plot of land in the Scottish Highlands for a large reforestation project and launched the Lost Lager claiming each can or pack sold will fund a tree in the area. Of course, the campaign had negative press around wildlife safety. Or for example their cheekily named MEGA report - Make Earth Great Again. It's fun because it's like seeing a child in a marketing playground. I have some critique on this particular OOH campaign- 'drink it for me' wasn't required in my opinion, its a given and I'm also questioning that there maybe some sensitivities raised around the ethics of using a child's drawing for beer. What are your thoughts? #ooh #marketing #campaign #sustainability
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Chief Narrator | Video Strategy | Creative Storytelling for Business | President Elect @ AMA Atlanta | Synthesist | ✨Stories Told With Soul✨
Yeti and their leadership “get it”. What’s “it”, you ask? Their focus on relationships. “But Paul, what does ‘relationships’ have to do with a large, billion brand?” Everything. Business is nothing without them. And Yeti’s dedication to deepening those relationships with their ambassadors, their partners, and the communities where their customers live (and play) has played a huge part in their growth. “Brands face multiple points in their journey where they can be deep and relevant, but at the expense of growth and expansion, or they can chase growth and they forget about the depth of connections that they had already built,” says Reintjes (CEO). It might not be “overnight” or instantaneous sales. But it’s hard to argue with this approach. More from the article: “We always talk about it in terms of the product being our heart, and the brand is our soul,” he says. “The heart keeps pumping blood through the body, and the soul is what makes it interesting. Keeping those things really tight, which is why we’re really particular about how we do our brand storytelling, that’s a successful recipe to avoid trend-chasing, and still be relevant.” #brand #storytelling #videoproduction #contentstrategy #stopchasing https://lnkd.in/gma4k9hk
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15 years and as fresh as the day it was born. The Snickers campaign. We took a look at the most recent ad in their long running campaign and compared it to the very first to understand consumer response and what's made it so successful. Here are some key factors that have driven its effectiveness and duration: Grounded in a true consumer insight: Everyone can relate to not feeling like themselves when they are hungry. Insight relates to a product truth: The product has properties that truly satisfy the hunger that drives the ‘out of character’ behaviour. Fertile territory for creative: The heart of the idea means the execution has to be grounded in out of character behaviour, delivered with humour, in a scenario that is locally resonant and where Snickers is the hero. There are so many ways to execute on that idea. Familiar and fresh: Stories and scenarios have evolved so they feel totally fresh, but still keep the familiarity people love with the initial insight. Broad appeal: The brand found something everyone could relate to (inclusive camaraderie) after a time of being more “exclusively male.” Global platform, local execution: The idea resonates everywhere meaningfully, both within and across countries. Cross-platform: Works across media, from TV to digital to tweets to OOH Consistency: Snickers established the idea and stuck with it so now it’s truly owned and could only be for Snickers. Can you unearth an insight that is so equally relevant to people and to your brand that it can serve as a flexible platform for communications over time, geographies and media? Nataly Kelly you'll love this one from the perspective of maximising global and local for growth. #consumerinsights #marketresearch #creativeandeffective #creativeeffectiveness #advertising #AdMiration https://lnkd.in/esW-jVbv
Welcome Aboard the Hungry Skies Presented by SNICKERS
https://www.youtube.com/
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Reviving my blog this year (that I initially started in 2020 as a productive way to pass the time during COVID), and what better way to kickstart it than exploring the impact of brand purpose! 🌟 I'll be diving into various topics that interest me, because who says business can't be fun? 😄 Read more below! #Brandpurpose #BusinessInsights #Blogrevival
Anatomy of a Successful Brand: The Power of Purpose — Julia Rodenas
julia-rodenas.com
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Innovative & Impactful. That's 'Sweat Side' for Gatorade by ISLA São Paulo. Watch how we've redefined sports branding with a twist under the jersey 🚀 → "Observation arose from the role Gatorade plays in an athlete's life. It's not about the glamorous side of sports. It's about hard work, effort, sweat, and tears. Therefore, nothing more natural than making this sweaty side visible" — commented Ricardo John, CEO and agency partner. About ISLA: ISLA is the first Creative Agency in Latin America with the mindset of a Business consultancy. Born at the intersection of creativity, strategy, media, and data, it is capable of transforming brands’ business and making them a part of popular culture. Our purpose is to help the new generation of marketers transform the headwinds and volatility of this new era into tailwinds that propel them towards achieving their challenging business goals. Visit www.islarepublica.com for more 📲 #ISLATheAgency #Gatorade #Branding
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Crafting Journeys, Showcasing Brands: Explore Just Go Zing's Customized Trolley Bags for Your Corporate Trailblazers! Visit : www.justgozing.com #corporategifting #JustGoZing #corporategiftingideas #corporategifting #corporategifts #giftingsolutions #trollybags #trolly #travelbag #luggagebags #bagsfortravel #customtrolleybags #globalbranding #giftsforemployees #giftsforclients #customisedgifts #linkedin #linkedinpost #linkedinvideo
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