🔋⚡ In a UK supermarket first, Lidl customers charging their electric vehicles will soon be able to pay via our rewards app, Lidl Plus. 📱 🚗 This is the latest development for our hugely popular rewards scheme and follows an investment of over £15 million into our electric vehicle charging infrastructure since 2017. We now have over 370 charging points across our stores, including 300 rapid chargers. The transition will start this summer and be rolled out nationwide by the end of the year. Commenting on the move, our Chief Development Officer, Richard Taylor, said: “Sustainability is at the heart of everything we do at Lidl. Since we opened our first store 30 years ago, Lidl has contributed to a shift in the way that people shop for their groceries, and this is the latest example of how we’re doing just that, so that we can further enhance our customers’ shopping experience.” #EVCharging #ElectricVehicles
A huge thank you to Mark Barthopre for all his hard work on this project and also to all the teams involved across Central Services, IT and Marketing. 👏🏽
Lidl GB Don’t get ice,ed let us help you ensure those charge points remain available for your EV Customers
Well done to all involved, I can appreciate how difficult this is to get off the ground and is one of those great win/win scenarios for the business and consumer.
Moving forward!
Any word on prices? I can't see any info on pricing anywhere. In my village we rely on the pod point charger at Lidls that has been rock steady for the 4 years we've lived here and has had a new livery put on today. At the moment the charger is offline (since at least 8am today which is a bummer) and no way to check pricing on the Lidls app.
Great initiative Lidl GB!
Wow, amazing initiative. Props. If you'd like to track failed charges or customer retry attempts that aren't picked up by the chargers, it might be worth a chat with Fyma - we've got a solid EV analytics product that helps EV operators deliver better customer experiences.
I love Lidl GB so much - and this move is genius. Your Lichfield store is brilliant, always easy to navigate, tidy and great customer service. I shop here every week and wouldn’t ever switch back to the bigger supermarkets. Congrats Lidl 👏🏻👏🏻
great idea, hopefully Tesco will introduce ones where you can use your club card points to offset cost. £10 for 50 miles with their fast charge 😮💨
Great initiative to promote sustainability and enhance the customer experience! Lidl is leading the way in combining electric vehicle charging with rewards programs.