Not a fan of fast fashion? Libraries are now upcycling clothes! 👗 👔 👕 👖 👒 🎩 https://bit.ly/4ctCcOf
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The access to high quality pre-loved garments is something most consumers do not possess. So even though they would like to add more to their wardrobe, they could not make the shift. Few had access to multiple stores and most thought of it as treasure hunt. This remains one of the big hurdles to buying more sustainable pre-loved, as most could not find an actual replacement to buying new. That’s what we at Un - The Upcycled Denim Revolution are building towards - making it the one-stop shop for all your denim needs.
Contrary to what a lot of people believe, buying ‘sustainable’ isn’t just about materials and processes; the most sustainable choice would be to not buy first hand clothes, to begin with. It is the Fashion Industry’s relentless push towards producing newer and cheaper clothes that is directly impacting our environment, and contributing to the pile-up of discarded clothes at landfills globally. At Un - The Upcycled Denim Revolution, our core brand mission is to help build a more collaborative upcycling ecosystem - one that can prove that pre-loved can be just as, if not more fashionable than first hand clothes. This is why we have invested so deeply in the online customer shopping experience on our website, because we believe ‘new’ doesnt have to mean ‘better,’ and that upcycled garments should be easy to buy and integrate into your wardrobe. This Guardian article posts a welcome trend, demonstrating from a Garden sale organised by former vogue Editor Alexandra Shulman and writer Zadie Smith, how the conversation around thrifting culture can shift from looking at it as a novelty trend towards more mainstream adoption.
The latest fashion rules: buy pre-loved labels and just five new items a year
theguardian.com
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Contrary to what a lot of people believe, buying ‘sustainable’ isn’t just about materials and processes; the most sustainable choice would be to not buy first hand clothes, to begin with. It is the Fashion Industry’s relentless push towards producing newer and cheaper clothes that is directly impacting our environment, and contributing to the pile-up of discarded clothes at landfills globally. At Un - The Upcycled Denim Revolution, our core brand mission is to help build a more collaborative upcycling ecosystem - one that can prove that pre-loved can be just as, if not more fashionable than first hand clothes. This is why we have invested so deeply in the online customer shopping experience on our website, because we believe ‘new’ doesnt have to mean ‘better,’ and that upcycled garments should be easy to buy and integrate into your wardrobe. This Guardian article posts a welcome trend, demonstrating from a Garden sale organised by former vogue Editor Alexandra Shulman and writer Zadie Smith, how the conversation around thrifting culture can shift from looking at it as a novelty trend towards more mainstream adoption.
The latest fashion rules: buy pre-loved labels and just five new items a year
theguardian.com
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New clothes from old. Love it! Not only are these designers creating more sustainably by upcycling, they’re also creating creating garments that are truly cute! (Did you see that skirt from KitX?) I’m not saying it’s not challenging, but these designers are proof that upcycling can be a viable fashion business model. 🔗 in comments to read the article.
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Tackling Fashion's Fake Problem with Makten! The fashion industry is a dazzling spectacle. From the catwalks of Paris to the bustling streets of Lagos, a vibrant tapestry woven with creativity and passion it's a world where creativity meets commerce, where trends are born and reinvented. But beneath the glitz and glamour lies a dark secret: the rampant counterfeit market. Fake handbags, knock-off sneakers, and copycat clothing aren't just cheap imitations; they're a billion-dollar blight on the industry we love. fakes permeate the market, they erode brand value, hurt legitimate businesses, and consumer trust, pose health and safety risks, and also the very soul of design. It's a frustrating reality that leaves designers, retailers, and consumers alike feeling duped and disillusioned. This isn't just about handbags and logos. Counterfeiting undermines livelihoods, fuels environmental and labor exploitation, and erodes the value of genuine craftsmanship. It dilutes the magic of owning that perfect piece, the one that sparks joy and reflects your story. But amidst the shadows, innovation shines. At Makten, we're weaving a new solution, a platform built on trust and transparency. We empower fashion enthusiasts, like you, to own the authenticity of your style. Here's how Makten will change the game: Empowering brands, one stitch at a time: Makten isn't just about protecting consumers. It empowers brands to take control of their distribution and reputation. By partnering with Makten, brands can offer seamless D2C sales and build trust with their customers, one authentic piece at a time. Unmasking the Fakes: With cutting-edge technology, we'll provide instant product verification, ensuring you always get the real deal, not a cheap imitation. Championing Creators: We support ethical production and celebrate genuine artistry, giving you the confidence to wear your values with pride. Building a vibrant fashion community: Beyond authentication, Makten fosters connection. Imagine a platform where you can discover new brands, share your style stories, and connect with like-minded fashion enthusiasts. While Makten's official launch is just around the corner, We're creating a future where fashion is not just about trends, but about integrity, sustainability, and building a community that values genuine expression. Are you ready to join the movement? Stay tuned for updates, sneak peeks, and opportunities to shape the future of fashion with us by joining our waitlist at www.maktenweb.com or follow us on social media, and be among the first to experience the Makten difference. In the meantime, let's raise a glass (or a fabulous coffee mug) to authenticity, ethical practices, and the joy of discovering true style. Together, we can unravel the counterfeit problem and weave a brighter future for fashion. Share your thoughts on the industry's fake problem and what YOU hope to see from Makten! We're eager to hear from you. Makten #fashiontech
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I'm against fast fashion. Anyone who can should buy sustainable fashion (as sustainable as possible, at least) or consider second hand clothing as well. What these 2 young women are doing is really fantastic admirable! https://lnkd.in/eky_B9zi #fastfashion #sustainablefashion
Fast fashion is wasteful, and thrifting is flawed. The solution: swap!
theguardian.com
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Fashion Stylist & Designer | Business Savvy | Advertising Prodigy | Elevating Brands & TranSimulating Wardrobes
Fast fashion whispers a secret. It's a story untold, wrapped in the allure of the latest trends. Yet, beneath the surface lies a truth we can no longer ignore. The true cost of staying on-trend is staggering. It's not just about emptying wallets; it's about filling landfills. Every year, millions of tonnes of clothing are discarded, with only a fraction being recycled. The environmental toll is immense, from water pollution to the carbon footprint of mass production. But the cost doesn't stop at the environment. It seeps into the very fabric of society, exploiting workers in a relentless pursuit of lower costs and higher profits. It's a cycle fuelled by our insatiable appetite for newness. Yet, who pays the price for our fashion hunger? Often, it's those without a voice, toiling in unsafe conditions for meagre wages. This is the dirty little secret of fast fashion. It's a system designed for consumption, not compassion. But we have the power to change the narrative. Imagine a wardrobe revolution. A movement towards ethical fashion, where every piece tells a story of sustainability and fair labour. It's about making conscious choices, valuing quality over quantity, and embracing the beauty of clothes that last. We can drive change. Start by educating yourself about the brands you support. Invest in timeless pieces. Consider second-hand shopping. Every small action adds up to a significant impact. Let's not just dress for today. Let's dress for a better tomorrow. Join the revolution. Share your steps towards a sustainable wardrobe. Together, we can unveil the secret and rewrite the story of fashion.
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I had the opportunity to attend this fantastic, thought provoking panel discussion on Wednesday night hosted by Gemma Metheringham - Gemma and the panel (Anna Kilpatrick, Anna Woods, Emily London, Elizabeth Woods @lovenotlandfill) had the audience gripped in a really engaging and topical debate….some takeaways: 🌍 Globally we consume 80 billion pieces of clothing every year; We have enough clothing on the planet right now to clothe the next 6 generations of the human race. ♻️ If, as consumers, we want to help bring sustainable change we have to displace consumption from new to 2nd hand, not just consume more overall. 💡For some generations shopping second hand requires a real shift in mindset 🔔 Millennials and Gen Z consumers are ringing the changes here. They are less hamstrung by the need to follow mainstream high street trends and enjoy curating their own look from what they find across charity shops and preloved platforms 🛍️ Charity shops are the new lifeblood of the high street and represent an exciting experiential place for shoppers to uncover fashion gems whilst contributing to amazing causes 🛒 There is a place for 2nd hand shop formats to suit all preferences and purses - from jumble sale to styled-up vintage boutiques - just as there are across any set of retailers ⁉️ Can you imagine mainstream fashion brands actively choosing to produce less? What would this have to mean for the business model? And can / will consumer pressure drive the direction of travel? #secondhandfashion, #sustainability #resale #circularity London College of Fashion, University of the Arts London, PwC
Creative Director & Fashion Futurist | Researching, writing & talking about the secondhand fashion resale market
Is Fashion's Future Secondhand? I admit it's a provocative title, but I wanted to catch your attention! Why? Because tomorrow, I'm stepping out of my comfort zone and hosting a panel discussion at London College of Fashion, University of the Arts London. Having read that there are enough clothes in already in existence to dress the next six generations, I deliberately chose to submit a fully written dissertation for assessment, rather than make anything new. This meant that I had nothing physical to show at our MA Fashion Futures Graduation Show.... But, my research raised lots of questions around how the secondhand market could, or should, develop in the future? And, whether the current exponential growth in fashion resale can be a stepping stone to reducing fashion's carbon emissions? So, I've invited the founder of Positive Retail Anna Woods, preloved fashion expert Emily London, Elizabeth Woods from Love Not Landfill, and Anna Kilpatrick the creator of the Instagram feed Not needing New to join me to explore how the secondhand market might shape fashion's future for good. If you would like to join in the conversation, tickets are free on Eventbrite - message me if you'd like the link? Hope to see you tomorrow 🤞
Is Fashion's Future Secondhand?
theelephantinmywardrobe.substack.com
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Morning! I wanted to share one of the reasons why I invested in Dressr : Impact on Society Dressr’s Mission is “To help make the fashion industry become future proof, with less burden on our planet and human rights”. They push towards a more sustainable fashion industry by working with a selection of #local brands with high quality garments, reduced waste and #ethical production. At the same time Dressr increases the number of times a single piece of clothing is worn (use per garment) AND they prevent bad buys by offering one-time rental (try before you buy). As a side effect, they also make (#sustainable) fashion more accessible for everyone: Instead of paying full price for one expensive piece of clothing, you can pay an affordable subscription and have access to multiple high fashion clothes and accessories throughout the year.
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FASHION HOT TAKE!! "Oversized clothes are not a trend." Oversized clothes which exploded the fashion scene out of nowhere, Have now taken over the industry by storm, not only that a lot of big names in the clothing industry got their big break by designing Oversized clothes. but HOW and WHY Oversized clothes? Oversized Clothes have been a part of the clothing industry from the late 80s to the early 2000s. Long story short it is a throwback to that era's style but with a modern twist to it. Fashion has a rule, It always repeats itself, from the Late 80s to the early 2000s to the late 2010s. Oversized clothes have been a staple in a lot of wardrobes and still, every time we see new evolutions to that, the Fashion Kid inside me cannot wait to see what we come up with next.
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