LG2’s Post

#TBT. Here is one of the few articles written about some of the work that I have done with Paramount Creators. Check it out and let me know what you think? https://lnkd.in/gP9grEFW

MATCHES assets purchased by Frasers Group as Isabella Fish highlights today. No surprise that the brand and intellectual property rights of the luxury retailer have been acquired by Frasers Group https://lnkd.in/eme4FhgP. If Frasers Group plans to keep and trade under #Matches - as opposed to selling on the acquired assets - the question will then be whether those #fashion brands which are unable to rely on their standard terms and conditions of sale are prepared to do business again with #Matches https://lnkd.in/gwwb2Fna

OSCARS - Live Sunday 10th of March. Tune in to the 96th Oscars at the new time of 7:00pm EDT / 4:00pm PDT / 11:00pm GMT / 7:00am CST. Follow the Oscars season journey across Oscar.com, Oscars.org, or on the Academy’s Instagram, YouTube, TikTok and Facebook to learn more about this year's nominees and show!

Did you know a product launch also occurred during last night's Oscars? The Turkish brand Karaca recently appeared at the Academy Awards to showcase its "Red Carpet Collection" and make a strategic move in its global expansion strategy. The brand aims to establish itself as a household name in the world of luxury and popular culture, similar to Turkish designer Barlas Baylar of Hudson Furniture Inc.'s influence on American celebrity culture. This product placement at the Oscars is a pivotal moment for the brand, and it seeks to embed itself further into the global market. What do you think about Karaca's Oscars moment and international expansion efforts? #CulturalExpansion #Oscars2024 #MarketingStrategy #BrandPositioning #academyawards

The Cannes Lions International Festival of Creativity came to a close last week. The Publicis-owned Leo Burnett emerged as the most successful Indian representative with 45 points followed by McCann Worldwide at 28. Ogilvy stood third with 23 points. India won 18 metals, its lowest tally since 2019 when it had won the same number of Lions. There was no Grand Prix for any Indian agency. The shiniest of Lions were two yellow metals, one for McCann Worldgroup - Gurugram and the other for Leo Burnett (Subsidiaries of Publicis Groupe) - Mumbai. 1. McCann Worldgroup (CEO APAC- Prasoon Joshi) bagged India's first Gold metal of the year at Cannes Lions International Festival of Creativity 2024 in the 'Health and wellness' category. It won it for the "Fit My Feet" campaign that it crafted for Buckaroo India Footwear. Incidentally, this campaign also bagged a bronze metal in the same category and was also shortlisted for the 'Brand experience and activation' category. Here is the Campaign Link to watch - https://lnkd.in/dC7M5B9a P.S. - Stay Tuned to know more such exciting news and updates in the advertising and marketing world. . . #canneslions #creativityaward #cannesindia #publicisgroup #McCannworldwide #marketingagency #goldlions #digitalmarketingagency #worldwidewinners #adityaprenuer #adityapahwa #paidads #performancemarketer

My latest video has JUST been uploaded to my channel! In this video, I take a look at hull number one of the BRAND NEW #nordhavn 71 as the date of her launch gets ever closer! Click on the link in the comments to check it out. #nordhavn71 #nordhavn7101

🖤 Iconic Leadership in Branding - Nike’s Air Jordan 🖤 You may wonder how Nike won Michael Jordan’s business after competing against top athletic industry experts like Adidas and Converse. Here’s how Sonny Vaccaro succeeded in transforming Nike’s brand vision into a reality: 1. Faith Passion: Deep belief and perseverance in Michael Jordan - He was the rising star that would significantly change Nike’s future and leave a legacy for us all to remember forever 2. Action: Took the initiative to visit Michael Jordan’s family at home in North Carolina to ask the question 3. Strategy: Catered the shoe design entirely to Michael Jordan, making it unique and original to him 4. Execution: Authentically and inspirationally spoke to the philosophical meaning this would have on all of our lives Tune in and listen to Matt Damon’s portrayal of Sonny Vaccaro’s inspirational speech here: https://lnkd.in/eBPghaq9 Sonny Vaccaro: [to Michael Jordan]: “Forget about the shoes, forget about the money. You're going to make enough money, it's not going to matter. Money can buy you almost anything, it can't buy you immortality. That, you have to earn. I'm going to look you in the eyes and I'm gonna tell you the future. You were cut from your high school basketball team. You willed your way to the NBA. You're gonna win championships. It's an American story, and that's why Americans are gonna love it. People are going to build you up, and God are they going to, because when you're great and new, we love you. Man, we'll build you up into something that doesn't even exist. You're going to change the world. But you know what? Once they've built you as high as they possibly can, they're gonna tear you back down - it's the most predictable pattern. We build you into something that doesn't exist, and that means you have to try to be that thing all day, every day. That's how it works. And we do it again, and again, and again. And I'm going to tell you the truth. You're going to be attacked, betrayed, exposed and humiliated. And you'd survive that. A lot of people can climb that mountain. It's the way down that breaks them, 'cause that's the moment when you are truly alone. And what would you do then? Can you summon the will to fight on, through all the pain, and rise again? Who are you Michael? That will be the defining question of your life. And I think you already know the answer, and that's why we're all here. A shoe is just a shoe until somebody steps into it. Then it has meaning. The rest of us just want a chance to touch that greatness. We need you in these shoes not so you have meaning in your life, but so that we have meaning in ours. Everyone at this table will be forgotten as soon as our time here is up - except for you. You're gonna be remembered forever, because some things are eternal. You're Michael Jordan, and your story is gonna make us want to fly.” What moments stand out and completely changed everything in your life?

The circular economy necessitates that we redesign our supply chain systems, making them more dynamic, responsive, and in keeping with an on-demand make-to-order model. Not only that, we need supply chains that specialize in circular business models that extend the life of our products through repair and refurbishment. 🌎 Most of our current supply chains for fashion rely upon unreliable forecasting months in advance to place orders huge distances from the eventual point of sale with the sole goal of achieving the lowest cost price. 💰 However, if we can make on-demand and are able to ship to the retailer/customer within days rather than months, we are more likely to achieve a higher sell-through at full price and produce less stock reducing the need for constant discounting. 📈 The conversation around gross margin vs net margin, and sell-through needs to be prioritized and we need to reconfigure our supply chains to enable new ways of working. Yesterday 5THREAD and the Haberdashery visited Fashion-Enter Ltd/ FashionCapital which is working to do just that. UK manufacture with minimal MOQs and repair service facilities all under one roof. #UKProduction #circulareconomy #repairservices

Congratulations to the incredible team behind this campaign! Here’s to breaking down assumptions in the fashion industry: Design Assumptions: Many designers assume that people with disabilities or the elderly aren't interested in stylish or trendy clothing, leading to limited and often uninspired options. Fit and Functionality: There's a common assumption that adaptive clothing sacrifices style for functionality, ignoring the possibility that clothing can be both fashionable and practical. Market Demand: Brands often assume that there is little market demand for inclusive fashion, overlooking a significant and eager consumer base. Runway Representation: The fashion world often assumes that disabled and elderly models don't belong on the runway, resulting in a lack of representation in fashion shows and advertising campaigns. #InclusiveFashion #AssumeThatICan #CannesLions2024 #StyleAbility

Do you ever wake up feeling I can't wait to wear this outfit and walk my walk?" I know that's right! Start a Runway Challenge on Jitt Entertainment App today! #jitt #jittentertainment #fashion #runway #runwaychallenge #challengeapp #competition #compete #winaprize #download #talent #showcase #trending #fashiontrends #entertainment