Lenzing Group’s Post

If you’re making investments in branding, advertising, marketing, and customer loyalty without the protection of a registered trademark… you’re putting yourself & your brand at risk! Expert trademark support solidifies your longevity, no matter how the business evolves. It allows you to rest easy, knowing that you own your brand story & no one can take it away from you. Trust Your Trademark is my signature package that includes a Comprehensive Trademark Search, search analysis, legal recommendations, filing of a trademark application & more… If you have questions or want to learn more, send me a DM & let’s talk about it!

If you’re making investments in branding, advertising, marketing, and customer loyalty without the protection of a registered trademark… you’re putting yourself & your brand at risk! Expert trademark support solidifies your longevity, no matter how the business evolves. It allows you to rest easy, knowing that you own your brand story & no one can take it away from you. Trust Your Trademark is my signature package that includes a Comprehensive Trademark Search, search analysis, legal recommendations, filing of a trademark application & more… If you have questions or want to learn more, send me a message & let’s talk about it!

1. Brand Usage Guidelines - Clearly define how the licensee can use your brand, including approved logos, trademarks, and other brand elements. 2. Quality Control - Establish stringent quality control measures to maintain the standards associated with your brand. 3. Royalty Structure - Negotiate a fair and mutually beneficial royalty structure that determines how the licensee will compensate you for using your brand. 4. Termination - Establish provisions for terminating your agreement, including breach of contract, non-performance, or other contingencies. It is crucial to negotiate these key provisions to protect your brand integrity and maximize returns. #IP #IPlicensing #brandlicensing

Discover the power of brand extensions, avoid common brand purpose pitfalls, and understand the risks of price discounting. Download Ritson's Rules to Branding in 2024 now! https://ow.ly/igNh50RHZVE

The right to use a name comes from trademarks, NOT from domain or company registration. Indeed, you should register a trademark in other countries too if you have customers elsewhere or intend to trade in other jurisdictions. Doing so protects your revenues.    If a competitor began using a similar name you would soon feel it in lost sales, or possible damage to your reputation, or to the sale price you'd achieve if you’re selling your business. The price would be reduced or the sale would fall through.    This is one key problem the Brand Tuned-Up service solves. If you’re curious to know more about Brand Tuned-Up, visit https://lnkd.in/gA_Ji5tk Only 10 spots available. Buy before close of business Friday 26 January and get a BONUS visual identity included in the service! 🤫 #branding #brandmanagement #marketing #brandstrategy #terminology  #patents #businessdesign #intellectualproperty #objectives 

If you aim to obtain exclusive online sales rights for a manufacturer's products, it becomes essential to take on the role of a sole distributor. ✔️ Achieving this requires formalizing a licensing agreement with the manufacturer and securing an exclusive license to use the trademark – the symbol under which the manufacturer identifies its products. However, there are certain nuances to consider. ✔️ This approach is feasible only if the manufacturer has a registered trademark. The parties involved can outline the scope of rights and their exclusivity within the contract. ✔️ However, not all manufacturers have registered trademarks. Additionally, the products may not carry a brand identity. ✔️ If the supplier is a foreign entity, the process becomes more complex. Trademark validity is limited to the jurisdiction of registration, so it’s important to keep this in mind. #data #sales #planning #statistics #strategy #onlinebusiness #top #blog #newsbusiness #agribusiness

TM Specimen Guide 👇 Ever wondered what makes a trademark legally valid ? 🤔 The "SPECIMEN" - not a creepy crawly 🐛🙅🏻♀️, but a Snapshot of how your trademark is actually used in the wild.📸 What's a TM Specimen, Anyway⁉️ Think of it as a VIP pass for your trademark. It's the real-life proof that your brand isn't just a cool idea but a bona fide player in the marketplace. Show and Tell 📸🗣️ For goods, snap a pic of your logo on the product itself - think labels, 🏷️ , or packaging📦, or even your website🕸️. If it's services you're trademarking, show off how your logo struts its stuff in ads or brochures , or on your online advertising. 📢 Specimen Rules ❗️ KEEP IT REAl : Your specimen must show actual use, be clear and legible, and faithfully represent your trademark in action. Bottom Line 〰️ Specimens are your trademark's best buddies. They prove its street cred and help you protect what's uniquely yours in the savage world of commerce. So, get snapping and show the world why your brand shines! Best Of Luck 🤞🏻 N.Z

A step-by-step guide on how to brand invoices on ReceiptNG.

Private Labels: A Closer Look at the Pros and Cons It's easy to define what private labels are. It’s when marketers put their own name brand on products they did not manufacture. But do they help market your products? Find out here: