Lindsay Lee’s Post

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Senior Product Manager at Strava

Today, Brandless, Inc. shutters its doors. The headlines will tell you we were a "failure", or more likely “Softbank’s Failure”, but there is so much they won’t tell you. As someone who saw the company from its earliest days through it’s pre-launch infancy, to its powerful & impactful launch, to its testy adolescence in the 2.5 years post-launch, I can tell you what Brandless really is. We are a community of employees, customers, and admirers who demand better from the goods they consume and the brands that sell them. The headlines won’t tell you about 78% of customers that gave us a 9-10 NPS, about the many “love letters” we received, about the eCommerce experience we built from scratch, about the 4M meals donated to Feeding America & $4M of goods donated [including menstrual care to womxn without access & food to Pride Center mobile food pantries], or about the ~200 passionate individuals who were at some time part our family. They won’t tell you that despite this “failure”, the people who worked here are goal-oriented, curiosity-driven, and people-centric. I can connect you a ton of talented people looking for work. We come with a mountain of learnings! Thank you, Brandless. For everything.

Victor Mathieux

Serial Entrepreneur • Investor • Creative Leader. Recently exited consumer brand after taking it from $0 to $100M in total sales.

4y

Lindsay Lee Respect for the big vision you guys tried to tackle and all of the things you accomplished along the way. Timing is a tricky thing. Wish you loads of personal success in whatever you do next! If it’s of interest, Powerhouse is actively hiring designers, creative directors and video editors and we’d be happy to chat with anyone from your team that you’d recommend. Keep at it!

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Stephen P.

Building what matters - every day.

4y

That’s a wonderful set of insights - and I hope you find your next adventure soon.

Imene Mellal

Designed The 3S Strategy for Freelance Success

4y

Only those who dare to fail greatly can ever achieve greatly. – Robert F. Kennedy

Karen Chelini

Human Resources/Talent Consultant & Organic Skincare Founder

4y

You’re 100% correct, Lindsay!!!

Lindsay Lee

Senior Product Manager at Strava

4y

After a couple weeks of processing, want to express my deep and immense gratitude for outpouring of support for the Brandless team. The strength of community is apparent -- from those we have met before and from the warmth of complete strangers. Thank you to everyone for your offers of help and kind words. It's an oasis in an environment of purported cynicism.

Sierra Hart

eCommerce manager with over 15 years of sales and digital marketing experience on Amazon Seller Central, Amazon Vendor Central and other 1P and 3P marketplaces.

4y

Beautiful!

Kathleen Montgomery

Business Manager @ UESF | Project Management, Marketing Communications

4y

Wishing all of you the best of luck in the future!

All the very best for your future.

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