LEARFIELD’s Post

Introducing Compass NIL – an exchange platform exclusively designed to manage NIL dealmaking between brand partners and student-athletes. Learfield’s Compass NIL powers increased opportunities for student-athletes to participate in NIL activities while also facilitating NIL merchandise licensing activity at scale.

Discover the impact of fan data on the future of digital marketing! 🍪📊 Read our latest blog to learn how Learfield leverages first-party data and innovative identity solutions to stay ahead and thrive in an evolving digital landscape. 

Cory Moss, Learfield’s President of Brand Management and Marketing, sat down with AthleticDirectorU at NACDA to discuss the EA SPORTS College Football game, Compass NIL, and how Learfield helps schools maximize revenue.

Discover how Learfield is at the forefront of NIL, providing authentic and real brand deals to student-athletes in Akron Beacon Journal/Ohio.com's latest article on NIL marketing in the collegiate space. Real NIL - Powered by Learfield

In collaboration with Cowboy Sports Properties (LEARFIELD) and Golden Hurricane Sports Properties, Gateway First Bank becomes the new title sponsor of the Turnpike Classic, the longstanding football series between Oklahoma State University and The University of Tulsa.

The University of Tennessee, Knoxville and Learfield’s Vol Network have partnered with Yee-Haw Brewing Company, designating Yee-Haw as the exclusive craft beer of the Tennessee Volunteers and introducing Vol Lager, Tennessee's first-ever officially licensed, co-branded craft beer, available this August.

Duke Athletics and Blue Devil Sports Properties sign a multi-year extension with Capitol Broadcasting Company to continue as the long-standing radio home of Duke Athletics.

We're excited to announce that Lucas Motta, former GM of Beaver Sports Properties, has been named Vice President of Longhorn Sports Properties at The University of Texas at Austin.

Boilermaker legend and Chick-fil-A College Football Hall of Fame member Mark Herrmann has been named the new color analyst for Purdue football games on the Boilermaker Sports Network.