Come see us TONIGHT at Elmington Park for a free movie night – the movie is Barbie! 🎀 This event is family/pet friendly and all films have open captioning. Plus, there are some delicious food trucks planned to be there! More info here: https://lnkd.in/gbgYxxWQ
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While the buzz around the Solo Stove's latest campaign is largely centered on its stunning collaboration with Snoop Dogg, I believe its true genius lies elsewhere. I've seen countless briefs that push for highlighting multiple product attributes - efficiency, performance, you name it and pushing for all to be highlighted in one piece of communication. I've definitely not seen the brief the agency received for this campaign, however, if they didn't choose a different path - and focus on one, singularly powerful proposition - I doubt that they would have been able to arrive at such a brilliant execution. This approach isn't just about simplicity; it's about impact. In a world cluttered with messages and choices, this campaign cuts through the noise with remarkable clarity. It's a testament to the power of a focused message, one that resonates and sticks with the audience. As someone in the advertising industry, I see this as a masterclass in how less can indeed be more. It's not just about who's in your campaign, but the story you choose to tell. Kudos to The Martin Agency for this brilliant execution! #AdvertisingStrategy #CreativeCampaigns #DigitalMarketing #TheMartinAgency #SnoopDogg
You've probably heard something about the campaign we created, "Go Smokeless" with Snoop Dogg for Solo Stove. Mentions of Solo Stove are up 14,100% globally (141x more mentions). Snoop Fire Pits are selling like hotcakes. And the Solo Brands stock is soaring. #WeFightInvisibility #ImpactCultureImpactSales
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🎃👻 Embrace the Spooky Season! 🍂🕷️ As the leaves turn and the chill in the air grows, it can only mean one thing – #Halloween is right around the corner! 🎃🍁 And what better way to get into the spooky spirit than with some bone-chilling #movies and #series? Check the top 5 #HIT picks from the #UK in the image below! 👀 Which one will you be watching this Halloween season? Let's share the scare! 🍿💀 #HalloweenHorror #ScaryMovies #DataAnalysis #SpookySeason #InspiredByData
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𝗪𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱 𝗸𝗲𝘆 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗲𝘃𝗲𝗻𝘁𝘀... 🎃 👻 Take some inspiration from how Burger King has achieved this, with a cumulative engagement surpassing well over 2 million views and likes in just 12 days! 👇 Timed and themed to Halloween, Burger King recently launched "𝑻𝒉𝒆 𝑪𝒂𝒍𝒍," a 60-second thriller featuring a young woman, watching TV alone in the dark, who receives an unsettling call. "𝙄𝙩'𝙨 𝙗𝙖𝙘𝙠....𝙖𝙣𝙙 𝙞𝙩 𝙗𝙧𝙤𝙪𝙜𝙝𝙩 𝙖 𝙛𝙧𝙞𝙚𝙣𝙙" promotes the newly launched Ghost Pepper Whopper just in time for spooky season! 🍔 For added drama, customers can answer a customised call by signing up at TheCall.BK.com. BK's "𝑻𝒉𝒆 𝑪𝒂𝒍𝒍," was shot on the location used to film Jeepers Creepers, and the car appeared in Buffy the Vampire Slayer. Breakdown of engagement; TikTok; 1.9M Views YouTube; 32K Views Instagram; 20K Likes TikTok; 160K Views . . . . #halloween23 #advertising #digitalmarketing #culture #cultureevents
The Call - BK Ghost Pepper Whopper
https://www.youtube.com/
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As a conversation starter and viral social media moment this campaign definitely did its job. However I think the conversation that I found most insightful under Snoop’s post were the hundreds of fans/followers sharing their experience with marijuana dependency and how happy they were to finally have an ally in someone that understands their experience. Or so they thought. Marijuana dependence is a real thing that for whatever reason has become taboo to discuss. Even though Snoops post didn’t provide a commentary on marijuana dependency it certainly opened the floor for many to feel safe in expressing their history of abuse, addiction, share personal anecdotes about battling dependency, and the impact it had/has on their lives. Many fans celebrated and congratulated Snoop for taking a step forward and being vulnerable enough to walk away or take a break in exchange for things more near and dear to him. Moving past something that has not only brought him notoriety but seemingly attaches itself to his success and his image as a cultural icon… But of course this was just an Ad. One that leveraged shock value and a headline to drive discussion. Sometimes that’s okay. Sometimes it isn’t. And sometimes we have to be more sensitive. Partnering Snoop with a smokeless firepit seems like a brief that would get any creative excited so I’m sure there will be great work to come out of this. As creatives we’re not perfect. However it is my belief that we have a responsibility to create work that aims to produce some sort of constructive outcome, not only for the brand but the audience as well 🙏🏿 #BlackInAdvertising #SnoopDogg
You've probably heard something about the campaign we created, "Go Smokeless" with Snoop Dogg for Solo Stove. Mentions of Solo Stove are up 14,100% globally (141x more mentions). Snoop Fire Pits are selling like hotcakes. And the Solo Brands stock is soaring. #WeFightInvisibility #ImpactCultureImpactSales
Martin Agency, Solo Stove behind Snoop Dogg going smokeless
martinagency.com
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Did you watch Cinderella? mickey ? little mermaid? And the list keeps going on and on and on Desiny formed a part in our childhood and planted a seeds of dreams in every kid through Secret sauce: they sell experience not product . . Spoilers, The Recipe Of Virality #spoilers #ecommercetips #webdesignanddevelopment #mobileapplications #webapplicationdevelopment
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It’s Trivia Tuesday! Oregon is famous for its food carts. Approximately how many food carts are estimated to be in Portland alone? Take a guess in the comments! Last Trivia Tuesday Question: What is the name of the famous animated television show set in the fictional town of Springfield, which the creator confirmed is based on Springfield, Oregon? Answer: The Simpsons #TriviaTuesday #TheSimpsons #SpringfieldOregon #CWP #CityWideFaciitySolutions #BuildingManagement #Facility Maintenance
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Here's an incredible marketing results story for you! The Martin Team nailed a new ad campaign by tapping into something everyone knows about Snoop Dogg: his love for cannabis. The ad announced he would be going smokeless, which seemed completely out of character. He pulled us through the ad with an engaging conversation and built up the crowd for a big reveal about a new line of cannabis gummies or something related. As the ad finished, the camera panned to Snoop sitting around a smokeless firepit. The entire ad promoted Solo Stove, and it caught everyone off guard. What's cool is that this proves you don't always need to rely on shock value stats (which are inherently negative) to make a marketing impact. Kudos to the creative geniuses behind this campaign! And here's the cherry on top—they backed up their success with some solid stats. Solo Stove's stock shot up by 13% in just one day. If this doesn't emphasize the power of impactful marketing, I'm not sure what will!
You've probably heard something about the campaign we created, "Go Smokeless" with Snoop Dogg for Solo Stove. Mentions of Solo Stove are up 14,100% globally (141x more mentions). Snoop Fire Pits are selling like hotcakes. And the Solo Brands stock is soaring. #WeFightInvisibility #ImpactCultureImpactSales
Martin Agency, Solo Stove behind Snoop Dogg going smokeless
martinagency.com
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A moment of bliss captured forever. Intimate Landscape Photographer capturing the subtle beauty of Scotland.
Movie night? Popcorns are always associated with movies, right? Especially if you go cinema. Thinking about that, I haven't been to cinema for a while. But today is a good day to plan movie night as is National Popcorn Day. Here is a fact about popcorns: Plain, air-popped popcorn is a whole grain and a good source of fiber. It is also low in calories, especially when compared to many other snack options. You know what that means? Guilt free snacks!! Do you know what is also free? A consultation with me. If you are a food business looking to get a fresh look to your culinary creation, get in touch to see what we can achieve together for your brand. Follow my hashtag #capturebyjael for more food and photography stories. #nationalpopcornday #foodphotographer
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"What the Food Industry Can Learn from the Barbie Movie." It's become my top video! 👇 Video link in comments and leave a comment if you've watched the video and share your thoughts and insights for others. My alum friends football group had fun sharing this thumbnail. #FoodInnovation #BrandStrategy #DisruptiveThinking #MarketingInsights
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Founding Attorney at The Browne Firm PLLC | Serving clients nationwide in Trademark and Copyright Law, and providing comprehensive Medicaid Planning, Estate, and Business Law services in New York.
🥃 Jack Daniel's vs. Dog Toy? Now, there's a showdown I didn't expect! The U.S. Supreme Court recently sided with Jack Daniel's in their legal spat against VIP Products' "Bad Spaniels" chewy toy, which parodies their iconic whiskey bottle. Imagine a dog toy promising "43% poo by volume, 100% smelly" 😂. All fun and games until it reaches the Supreme Court! Key takeaway: Brand recognition is pivotal, and companies will go lengths to protect it. Stay informed, and always know the nuances before using a parody! #TrademarkTales #LegalInsights #TrademarkTussle
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