Laudes Foundation’s Post

STOP! THINK! ENGAGE! With access to everything, the challenge has shifted. It's no longer about creating; it's about creating that magic moment, that resonant chord that speaks emotion. As we tread this vast digital ocean, let's remember: Authenticity, emotive storytelling, and strategic intent hold the compass to authentic engagement. It's not just about having the tools; it's about knowing how to weave magic with them. In the 90s, kids strummed Nirvana tunes on guitars, dreaming of emulating Kurt Cobain. The 2000s saw a shift to DJ beats and dreams of grand stages. Human nature drives us to chase dreams in science, arts, or technology. The digital age allows everyone to create, but not all creations have an impact. Crafting content is straightforward, but making it connect, evoke, and inspire is the true challenge. The floodgates are open, and while this means unparalleled opportunity, it also leads to a deluge of wasted time, resources, and potential.

For our latest issue, MIT Technology Review launched a really fascinating feature series, "The Biggest Questions," delving into how technology is not just impacting our lives but also having a hand in answering some of our deepest questions around life, death, existence, and the universe. Our editorial team are some of the best, but I am especially proud of this issue and these features including, "Why is the universe so complex and so beautiful?" to "What is death?" I hope you'll check it out for the overall content but also stunning art and art direction.

As technology advances, the lines between traditional and immersive journalism are becoming increasingly blurred. Many media organizations are exploring innovative ways to incorporate immersive elements into their storytelling, combining the strengths of both approaches to create immersive media experiences. For example, Bloomberg is at the forefront of experimenting with immersive storytelling techniques, using VR and AR to improve financial reporting and bring complex economic data to life in a more engaging and accessible format. In the interview, we delve into the implications of immersive journalism for the future of news reporting, discussing its potential impact on audience engagement, journalistic ethics, and the evolving media. We'll also look at how traditional media outlets like Bloomberg are adapting to these changes and using immersive technologies to stay relevant in an increasingly digital world. OUR INTERVIEW ABOUT IT - https://lnkd.in/dCm874H7

Complex science is, well, complex. How do our creative teams structure creative that motivates behavior and shapes the audience's understanding of such complicated science?    Associate Creative Director, Art, Sebastian Pallini weighs in: "Simple, yet thought provoking messaging and eye-catching visual elements are key in driving our audiences to specific areas of interest either on our brand websites or to available resources to help them better understand the MOA or for patients to get help while starting treatment. It’s important that when setting the tone, the creative elevates the story and doesn’t make it hard to decipher the take-away." #BravingNewScience #GENICOS #HighScience

⏰ ⏱ 🕰 T-18! 18 hours until issue 2 of "Creative R&D: Art | Ideas | Technology" hits inboxes. Get it whilst it's hot 🔥 🔮 Why does it make sense U2 are opening the Sphere? 📚 What's the best book on early 2000s sound production? 📹 What's the backstory behind distributed media labs? 🚿 Who's re-shaping the history of immersive experiences in Europe's hottest show? If you don't sign-up, you'll never know. 😎 Link in the comments

If you’re like a lot of the talented people we serve, it seems like the more success you experience, the less time you have to connect all your ideas into a cohesive system that can be shared with others. We call it The Creativity Conundrum: The more creative ideas you have, the more difficult it seems to move any of them forward. As a result, you end up feeling scattered and lacking focus. But at the end of every day, you keep moving forward because you believe telling your story well really can make the world a better place. We take a deeply collaborative approach with our StoryPartners, building authentic relationships that make a complex process both simple and enjoyable. We help you identify and develop your own Intellectual Property Ecosystem. We help organize all your great ideas to create compelling content using our 5-part StoryTelling Structure to create the perfect blend of art and science in compelling storytelling. If you have creative ideas that could change the world, let’s connect. Our StoryArchitects and Artisans can help you get your ideas out of your head, map out where you’d like to go, and create a suite of resources and programs to reach your audience. Click the link in our bio to get started!

Colleagues at MIT Technology Review Insights created the Green Future Index report ranking 76 countries on their progress and commitment toward sustainable development. Climate policy, the fifth pillar of the Green Future Index, is its most heavily weighted, reflecting the importance clear policy directions and public funding have in catalyzing low-carbon action in business and society. Learn more: https://ter.li/oamclz

At in’ouse we believe that storytelling in any way is a worthwhile discipline to devote our time to. Let's discuss some good work, interesting points and beautiful moments. Number 1  Earthside. A North Face documentary on mountain skiing and so much more. “Earthside” it's a 30-minute documentary on four North Face athletes who set out to ski in one of the inaccessible, unforgivable locations on Earth to embark on a descent never attempted before. The documentary follows the four all at different points in their lives and careers, it allows us to witness, for a moment, a friendship built on shared experience and gives us a glimpse into understanding their world. What stands out is that within women's sports advertising, the idea of being a woman seems to be the start of or, in some cases, the story's entire premise. Nothing is wrong with this, and it's a powerful direction considering the absolute struggle against the overwhelming male-dominated sports advertising sector. But the event, journey or achievement becomes secondary to the idea that the athlete is a woman. This is changing as we head in the right direction of increased voice around women in sports, and the following grows. “Just Women's Sports ( 138%), On Her Turf ( 174%), espnW ( 219%).” What is interesting in Earthside is that this is not the case. The idea that they are women in sport only gets mentioned once at the documentary's end. The piece focuses on the journey, the camaraderie, the relationships between the skiers and the beautiful difficulty of the sport. It is refreshing to see and, more importantly, allows the story's core to stand out on its own. More work is needed to keep this momentum in women's sports advertising going, but the fire has caught. The more we increase the interaction, the more companies will invest in women's sports advertising, and the more we can explore untold stories once ignored or overlooked. As per usual with North Face documentary-style storytelling advertising, the visuals are awe-inspiring but not distracting. It's not a series of pretty landscapes. It's shot in a way that makes it feel like we're experiencing it with them. Just the right amount of breathtaking scenery edited right next to head-mounted GoPro footage. Oh, and one pull of focus that perfectly lines up a conversation on life and death. See it, give yourself 30 minutes don't tell me you would rather sit there for an hour death scrolling. Take a look at it and tell us you didn't feel it. https://lnkd.in/e5BfQ8dt What do you think? Should the idea of being women stay at the forefront of women's sports advertising, or should we focus more on the stories? Directed by Kaki Orr and Rob Wassmer  Edited by Aidan Haley and Kyle Von Von Hoetzendorff. Cinematography by Mathias Dumas, Nick Kalisz, and Jordan Manoukian. Executive Producers include Kaki Orr, Christina Lusti and Aidan Haley.

🎥: What is 3BL? See how 3BL's leading platform for sustainability and social impact storytelling can connect your news to a global audience of key stakeholders. WATCH & learn more ➡️ https://lnkd.in/eMYza-yR

Merriam-Webster has declared 'Authentic' as the Word of the Year, highlighting its wide usage and profound impact. Within the bustling creator economy, authenticity is widely embraced. However, some argue it's been overused in forging connections between creators and their audiences. Nevertheless, despite its saturation, 'authenticity' remains the foundation of the creator economy. It fosters trust and real connections between creators and their communities, serving as the core principle amid content overload. Yak Gertmenian, our Head of Creative Strategy, said it best. “Not only is that what creators and consumers feel is important, authenticity is the expectation for branded content as well.” Merriam-Webster's pick emphasizes the enduring significance of authenticity in this landscape, shaping the digital narrative. Let's cheers to the enduring influence of 'authenticity'!