Lacoste’s Post

❌ Never saw that coming. Who would have thought to take a tennis court and turn it into... a chalice? 🍺 ➡ What if we reimagined the very essence of a tennis court? That's exactly what Stella Artois did, taking their 2023 sponsorship of major Grand Slam tournaments to the next level. 🔴 The Challenge: How do you create a #synergy between the world of premium #beer and the sport of #tennis, especially when one is known for clay courts and the other for a perfectly poured chalice? 🔵 The Solution: Leveraging the literal common ground - clay. Many elite #ATP tournaments are played on clay courts, the same material used in ceramics. This sparked an idea: ➡ why not create a unique #Stella Artois Chalice from the very same clay? ⚫ The Execution: During the 2024 ATP Chile Open and the iconic Roland-Garros tournament, Stella Artois gathered clay directly from the courts. Partnering with skilled ceramists, they handcrafted a limited edition series of ceramic Chalices, echoing the form of their iconic glassware. ➡ These weren't just for show. They became a coveted #prize, awarded to the player who achieved the "perfect serve" (ace) in each match, seamlessly blending the two worlds. ⭕ Cases like this prove that the potential for creative sponsorship is immense. And I think it's beautiful. --- Brand: Stella Artois ( AB InBev ) 🇧🇪 Agency: Draftline Andina

Before thinking about Paris 2024's opening ceremonies being one week from today, let's flash back to Paris 1924, in many ways the first modern Olympic Games. The Paris Games of 1924 fit historically in the window of five enormously significant Olympic Games sandwiched between the first and second World Wars- Antwerp 1920, Paris 1924, Amsterdam 1928, Los Angeles 1932 and Berlin 1936. That the Olympics simply returned in Antwerp in 1920, after WWI caused the cancelation of the 1916 Games is probably significant enough. No Olympic truce for us 20th Century types. Amsterdam saw women on the track for the first time, Los Angeles marked a return to America and all that LA symbolizes in Olympic history, and Berlin is the culmination of the Olympics and political and social spectacle as Jesse Owens defied Hitler's ideals on supremacy as sport was a surrogate for statecraft. It is in these "sandwiched Games," the Olympics first began addressing the issues that defined the next one hundred years, gender, race, inclusion, opportunity and global politics of society not just sport. There is probably no better lens to see the modern Olympics coming of age than that of Paris 1924. Professional coaches, if not athletes. Yes, even tennis players like Rene Lacoste were amateurs, yes that Lacoste. It was the Olympics of Harold Abrahams and Eric Liddell made famous in "Chariots of Fire," of Johnny Weissmuller and Duke Kahanamoku who remain famous even today anywhere there is water, and of Jackson Scholz and the incomparable Paavo Nurmi. 1924 was also the year that Coca-Cola began the longest continuously running sports sponsorship in history with the Olympics that will celebrate its centennial in Paris this year. These Games would mark Baron Pierre de Coubertin’s, the father of the revived Olympics, last as President of the IOC. The folks at The Atlantic have compiled an amazing photographic history of the 1924 Paris Games to help us get ready for the 2024 Paris Games. #Olympics, #HistoryofSports #GlobalSports #SportsSponsorship

The Games for the Olympians. IP protection for us. As we get ready for the Paris 2024 Games, find here a few interesting facts about intellectual property (IP) and the Olympics: 🎽👟 EU trade marks and designs protect the gear worn by athletes, but also the equipment used, such as the shot put, javelin and hurdles. 🏀🏸 From basketball star Lebron James to badminton champion Carolina Marin or swimmer Leon Marchand, athletes capitalise on trade marks to protect their names, logos, and even iconic poses. 🥇 The International Olympic Committee owns more than 100 registered EU trade marks and designs to date, including the Olympic motto ('Faster, Higher, Stronger'), the Olympic rings, the official posters and logos. ®️ The Olympic IP journey begins years before each edition takes place. The names, emblems and logos for the 2026 Winter Games in Milano Cortina or the 2028 Games in Los Angeles are already registered. #OlympicGames #Paris2024 #intellectualproperty

2024’s summer of sport is upon us, with the #UEFA Euro 2024 football tournament well underway, Wimbledon fast approaching and the Grand Départ of the Tour de France imminent. But the summer’s biggest events will undoubtedly be the #Olympics and Paralympics in Paris. Companies hoping to cash in on these sporting fiestas should take care, and consider seeking guidance before committing to an ad campaign referring to any big summer sporting event.  #brandprotection #trademarks https://lnkd.in/ebVSJ7S3

Breakdancing: The Paris 2024 Olympics' Hottest New Event – How Will Judges Score It? This summer Breakdancing (more commonly known as Breaking) makes its historic debut at the Paris 2024 Olympics! In this video, we break down what to expect, what the judges are looking at and why this new addition to the Olympic lineup is bound to set the Games alight. Unlike traditional sports at the Olympics, Breakers will be judged not just on their dynamic moves, but on their creativity, technique, and overall impact in a head-to-head battle format . 🎶🏅Join us as we break down: - Comparative judging: how judges will not be scoring competitors but comparing them round by round. - The three qualities (or Mind, Body and Soul): An overview of the components judges consider, consisting of Artistic, Physical and Interpretive Quality Domains. - Digital innovation in judging: See how a digital interfaces with faders for each domain are used to assess performances in real-time. #Breakdancing #Breaking #Olympics2024 #Trivium #DanceBattle #Paris2024 #OlympicDebut

Companies hoping to cash in by associating themselves with this summer's big sporting events should take care, as the event organisers need to protect the interests and investments of their official partners to ensure they can continue to fund future events by selling expensive sponsorship packages. Read more in my recent article. #trademarks #ambushmarketing

Who runs the world? 🚺 The golf world is a buzz right now about the growth of the off-course game - but the best part is where the growth is coming from - more and more ladies are having a swing! In fact, a recent study by the PGA reveals that off-course golfing activities have almost a 50/50 gender split, marking a significant shift in the industry. This participation, along with increased viewership in female tournaments as seen in the recent Solheim Cup - which captured a recording-breaking 438,000 viewers - is ushering a new era of the modern game. And we're loving it! Is your business ready for this revolution? https://lnkd.in/eGTpavyc https://lnkd.in/duKxGKsh #GolfRevolution #LadiesOnTheGreen #GolfEquality #OffCourseGolf #SolheimCup #ModernGolf #WomenInGolf #ChangingTheGame #GolfIndustryShift #Golftechnology

NUEVO ARTÍCULO CIENTÍFICO: Scientific evidence of factors that may affect sports performance in Paralympic powerlifting: a scoping review. DOI: 10.6063/motricidade.27678 #ProductividadUCM #BibliotecasUCM #TuUniversidad 

European Fair play award (EFPM FLAME ) for Slovak football player. During investigation of match-fixing cases sometimes whistleblowers and their information are key part of success. Position of whistleblower is very difficult - they many times face criticism for their cooperation or are seen as traitors. There is still long way a lots of work in protection of whistleblowers and safe reporting which is many time obstacle for them to not cooperate. In 2022 in our revealed case of attempt of match-fixing in our U19 division which finished with 3 years ban for 2 players we could rely on right decision of their teammate which reject offer of thousand of euros. On Friday this players was awarded during Slovak Olympic Committee (Slovenský olympijský a športový výbor) event by European fair play movement - Flame Award. I know that these heroes are many times more comfortable hided, but I really supporting that there are award which appreciate their brave decisions. Also thanks to these people is sport cleaner. #antimatchfixing #SlovakFA