Kritika Oberoi’s Post

Recently got published on UXmatters😍 A 7-step recruiting checklist with tips from seasoned UX experts, check it out and save it to make your next recruiting a piece of cake! Thank you, UXmatters! ➡️ Read the article here: https://lnkd.in/gEdxVsYS

Ever started a conversation by asking someone their social security number? That’s what some usability tests feel like. 🕵️♂️🤦♀️ Getting users to open up takes time. And the right questions. Some things I’ve learned about running genuinely useful usability tests: 🕵️♀️ Tailor your pre-test questions to your research needs Don't just ask boring stuff like "How old are you?" Think about what background information will actually help you analyze your results. If you're testing a work tool, ask about company size or role. For a dating or networking app, (non-intrusive) questions about their social life might be a better fit. 🤖 Speak human, not robot Ditch the jargon! Instead of "Did the product's user interface facilitate ease of navigation?", try "Did you find it easy to move around the site?" Your users will thank you for not making them reach for a tech dictionary. 🎭 Go off-script (sometimes) Your discussion guide is a map, not a cage. If a user says something interesting, follow that thread! The best insights often come from unexpected detours. 🔜 Use clear tasks, not vague instructions Instead of saying "Explore the website," give specific, realistic tasks. For example, "Imagine you want to set up a new account. Please go through that process and tell me what you're thinking as you do." This approach mimics real-world usage and helps you identify specific pain points in your user journey. 🕳️ Spot the black holes in your UX Sometimes, the most important thing is what users don't do. If your "revolutionary" filter feature might as well be invisible - ask why. 🤔Ask 'why' "Why did you click there?" can reveal more than a hundred assumptive questions. It can also balance out the quantitative questions. If someone rates a feature 2 out of 5, ask what would have made it a 4 or 5. This combination gives you both the data to spot trends and the insights to understand the reasoning behind those trends. Here are my learnings on what makes a wildly successful usability test an Airtable question bank that can help: https://bit.ly/4bODMJc How do you get your users to trust you during a usability test? What’s your go-to ‘human-ing’ warm-up question? #usabilitytesting

How to Create User Personas: A Guide to Better Design and User-Centered Strategy Hello LinkedIn community! In today’s highly competitive design and product development landscape, truly understanding your audience is more crucial than ever. One of the most effective tools for achieving this understanding is the user persona. Creating user personas is a key step in human-centered design, providing a clear picture of who your users are, what they need, and how they interact with your product or service. But, how do you create user personas that are accurate, actionable, and aligned with your product goals? In this post, we’ll walk you through the steps to build user personas that drive meaningful design decisions and result in products your users love. Let's dive in! What Are User Personas? User personas are fictional, generalized representations of your target users. They’re based on real data about your users’ behaviors, needs, goals, and challenges. Instead of seeing users as just numbers or abstract metrics, personas allow you to see them as relatable people with specific traits, helping you design better experiences for them. Personas typically include: Demographics (age, gender, job, income, education) Behaviors (tech usage, lifestyle, preferences) Pain Points (common frustrations or challenges) Goals (what they’re looking to achieve) Motivations (what drives them to use your product) These insights create a clear picture of how your users think, feel, and act, leading to a more user-focused design approach. Why Are User Personas Important? Guide Design Decisions: Personas help your design team create more relevant and user-friendly interfaces by focusing on actual user needs, not assumptions. Improve Communication: With clearly defined personas, your whole team—from designers to marketers—can stay aligned on who you’re designing for. Prioritize Features: Personas clarify which features are most important to your core user group, helping you prioritize development based on real needs. Empathy Building: Personas humanize data, helping your team empathize with your users and design solutions that address their pain points. Steps to Create Effective User Personas 1. Conduct User Research Before you can create personas, you need data—real insights about who your users are. Research is the backbone of any good persona. Here are some methods to gather user data: Surveys: Send out online surveys with questions that help identify user behavior, demographics, and preferences. Interviews: Conduct one-on-one interviews with current users to get in-depth insights into their needs. To learn more: https://lnkd.in/eBwNSyWv What’s your experience with creating user personas? Share your thoughts or tips in the comments below! #UserPersonas #UXDesign #UserExperience #ProductDesign #DesignStrategy #HumanCenteredDesign #PersonaDevelopment #DigitalDesign

Need help deciding how to manage your research participant recruitment? We compiled a buyer's guide with all the questions to ask and features to consider. It also includes a downloadable template to customize for your team's needs. Check it out to make the best choice for your #UX tool stack ⤵️ https://lnkd.in/g_mGKN5V

Research panels….to build one or not to build one? 🤔 I can't tell you how many times I've heard Product & UX leaders grapple with this question and have definitely struggled with it too.   There's no easy answer. Research panels are like products—you have to maintain them and innovate as the needs of your end users change. Our research leader, Sara Riedel has done an amazing job digging into the complexities of setting up a user research panel and outlining the pros and cons.   Check out her article on how to determine if a research panel might be a good fit for your team:  https://lnkd.in/gka2HwSB And then download her step-by-step guide to build the framework you need to get it off the ground: https://lnkd.in/giNdKP4n #productdiscovery #userresearch #userpanel

LinkedIn's New 'Catch Up' Tab - My Take on this: LinkedIn's new "Catch up" tab in the "My Network" section is meant to help you stay updated on birthdays, work anniversaries, and other milestones. However, from a user experience (UX) perspective, here are my mixed thoughts: 1- It shows updates from the people you hardly know. 2- With so many notifications already, this can feel more like a noisy things rather than being helpful. OR can be helpful because now it's a seperate thing. 3- LinkedIn is more of a professional networking and this features seems to be more of facebook than of linkedIn. 4- The real connection happens in the comment sections and through quality content and not with birthday wishes from stranger people. What could've been better is that: Only show people you interact the most in the "catch up" section so its more personalized rather than everyone. In short, while the idea is good, the execution may need some tiny changes to really boost up the overall User experience.

We like to include customer & stakeholder interviews for website redesign projects. We do this even though we don't offer brand strategy work. Why? Because without it, we miss out on a deeper understanding of what clients need from their website and what their customers expect. Here’s what those interviews look like: 1) Stakeholder Interviews: Above all else, these interviews help us understand who they THINK their audience is, what they THINK makes the brand special, and how they see the website playing a role. We tailor our questions to the stakeholders, focusing on their vision of a website redesign, defining success metrics, identifying successful websites, and understanding how they perceive customers' interactions with the website. Unpacking insights across stakeholders, we identify similarities, gaps, and outliers. We also touch on ways to make website management easier and better work for them. 2) Customer Interviews: On the flip side, interviews with customers aim to understand their purchasing journey. We focus on different customer segments, including those who returned products or haven’t repurchased. We ask about how they discovered the brand, what influenced their decision, what other brands they considered, what made this brand stand out, and any pain points in their experience. We also delve into their unique product or service experiences. Asking these questions helps us understand their emotions, perceptions, and needs. At the end, we cross-reference insights from both sets of interviews. Customers and stakeholders have different goals for website redesign. These interviews allow us to bridge the gap between those goals. It's not just about the website, it's about creating a connection between the brand and its audience.

Want to rebuild a #website that will help amp-up our efforts to support women-led, grassroots organizations in addressing some of girls’ and women’s most critical needs: education, reproductive health, violence prevention, and economic empowerment? Here's your chance! We're looking for an individual or firm to... Redesign the WomenStrong International website to have a crisp, modern look, to feel and better showcase our work and impact, to engage our audiences, and to support a major fundraising campaign. As well, we are looking for a person or firm... ● To enhance user experience (UX) and web accessibility. ● To improve content management capabilities for staff. ● To integrate with CRM, #Salesforce, fundraising #Classy, and email marketing systems. ● To optimize for search engines (SEO) and mobile devices. Respond to our RFP by March 15! Find the RFP here: https://lnkd.in/e6-Tp7Mv #websiteredesign #websitedevelopment #UX #wordpress Michelle A. Lambert Britt Robinson, MA ParsonsTKO John Gakau Faz Besharatian Nidhi Sahgal Ashish Sen

🧑💼 Designing with User Personas to Understand Your SME Audience. As digital competition intensifies, SMEs are fighting to capture customer attention. However, one vital element of successful design frequently falls through the cracks: understanding their users. Many businesses struggle when they design without clear user personas, leading to unfocused and ineffective products or services. Understanding User Personas User personas are fictional characters based on real data that represent a business's target customers. These personas help designers stay focused on user needs, ensuring the end product resonates with the intended audience. For SMEs, developing clear user personas can be transformative. Common Design Mistakes Without User Personas Designing without clear user personas can lead to unfocused products and wasted resources. Without understanding their audience, businesses might create products that do not meet user needs or fail to communicate effectively. Creating Effective User Personas Creating user personas is a strategic process involving research and data analysis. Here's a guide to help SMEs get started: 1. Gather Data: Use surveys, interviews, and analytics to understand your customers. 2. Identify Key Characteristics: Focus on demographics, behaviors, and pain points. 3. Create Personas: Develop fictional characters representing your target users. 4. Validate Personas: Ensure alignment with business goals and customer insights. Applying User Personas in Design User personas should guide design decisions, ensuring the end product aligns with user needs. By understanding their users, SMEs can create targeted solutions that resonate with their customer base. Empowering User-Centric Design User personas are invaluable for SMEs during the design process. They guide businesses in creating customer-centric products and services. At Zenpixel, we assist businesses in creating user-centric designs that drive success. Contact us today to start your journey toward innovative digital solutions. Want free expert insights into how you can turn your website into a sales generating machine? Claim your Free Website Action Plan here: https://buff.ly/3wrFG3P How has designing with user personas impacted your business? Share your thoughts and experiences in the comments below, and let’s continue the conversation. ⬇️

Writing helps me learn. And this week, I've been diving into how to do user research better. Here's my favourite deep dives from the past few months on one-question surveys, user recruitment emails and customer interviews: 💬 3 examples of one-question surveys from Instagram, Pinterest & more https://lnkd.in/eEF37D2N 💬 More one question surveys from Figma, LinkedIn & Google https://lnkd.in/e2YJVumn 📧 6 great examples of UX research emails https://lnkd.in/ee2yAFzB ❓How Monzo Bank does assumption testing https://lnkd.in/e4wJTmFM 5 tips to be more efficient with user interviews: https://lnkd.in/eEpzUpwU If you see any cool one-question surveys or research emails, screenshot them and put them in the comments - would love to build a bank of these for future