Knight Eady’s Post

Trying to break things, 1. A BTS to something we are playing with. In all our creative projects, we weave a narrative, creating a connection with the audience and our concepts, here we are fusing the attacking power of a lion with the adidas Predator 30 Elite FT FG and the top players that wear them. #adidas #predator #football #concepts #bts #aiart

Be cautious of industry market reports that cover pickleball. Just saw a link from a Forbes article claiming the pickleball market is worth $1.2 billion. The link goes to a 100 page "industry report" that is all yours for just $3,370. The outline of the report starts with this: Global Presence: Who leads the Pickleball Market Globally? FILA Nike K-Swiss Paddletek Franklin Sports Lacoste Lotto Gamma Sports Wilson Manta World Sports Onix Sports (Escalade Sports) Pickleball Inc New Balance Adidas Head Under Armour Nike? Lacoste? Lotto? Manta? You have to be kidding! And no Selkirk? No Pickleball Central? A little further down is this gem: "Nike is one of the major players operating in the Pickleball market, holding a share of 14.45% in 2020." Enough nonsense. This is one of many such "reports" that are advertised on the internet. They are churned out of a template used for multiple markets and are light on hard data and heavy on fantasy. Buyer Beware.

Nike’s done it again. 💡Terrific insight 👉 madness is what separates those at the top from everyone else 🤯Unreal execution 👉 loading that insight with emotion. Yet, making it personal and aspirational at the same time with found footage and shot footage with likes of Vini Jr, Mbappe, Haaland (in their Nike national team kits of Brazil, France and Norway too btw) Then, pulling the rug out at the end with a legend cameo. Finally, picking the perfect song to deepen the insight. 👀 Perect timing 👉 the week of Euro 2024 and Copa America kick off. #creativestrategy #sportsmarketing #brandadvertising

Why this is a game changer…. Naming Candace Parker as president of adidas basketball division has the potential to —disrupt more than just— the sporting goods industry: 👑🏀 Representation and Advocacy: Firsthand —knowledge and understanding— of the needs and challenges of W Bball to lead the development of products and storytelling that resonates with female athletes and fans alike. 📣👀 Networking and Influence: She has a circle of influence like —no other—allowing the brand to form partnerships with key stakeholders and open doors to help expand the brand’s reach and impact in the sport and be a role model for other female athletes across all sports. ✂️🧵 Product Development: With direct experience in launching her signature shoe in 2010, she can provide valuable input on product design and innovation to better meet the —unique and underserved—requirements of women and basketball players. 👑 👔 Credibility and Inspiration: Starts from a place of authority with professional filters that will shape strategic visions to go —further, faster— in developing the right product, partners, and markets to create sustainable growth for the brand and business. 💰📈 Market Growth: Candace can play a crucial role in advocating for the sport at grassroots levels, fostering inclusivity, and developing programs that nurture talent, reduce dropout, and expand the sport’s popularity among women and girls. Ultimately, Candace’s leadership will positively change for the WNBA (Women's National Basketball Association) and women's sports globally —on the court and in the boardroom! #WomenInSports #FemaleAthletes #WomenInSport #GirlsInSports #WNBA #Basketball #EmpowerWomen #WomenAthletes #SportForHer #WomenWhoPlay #ShePlays #WomenPower #AthleteLife #SportsBizWomen #WomenLeaders #GirlsCanPlay #FierceWomen #GameChangerWomen #StrongWomen #WomenInFitness #SportsMarketingWomen #SportsEmpowerment

As part of Dr. Amy Giddings' Current and Ethical Issues in Sports class, I discussed about Nike’s Dream Crazy ad featuring Colin Kaepernick last week. And this is the brief presentation on the topic. Please check it out! #STHM #sports #sportsmarketing #Nike #ColinKaepernick #DreamCrazy

Client need to invest in #brandequity #creativedirection #creativeagency #creativedesign #creativedesigner #graphicdesigner Idy KHUNG Idy Khung Idy creative Chameleon

Adidas is revamping its marketing focus in the US. Adidas was betting on 2 big popstars in the US: Ye & Beyonce. Ye and Adidas had a very ugly, very public breakup which has now reached a lawsuit. Beyonce and Adidas parted ways over 'creative differences'. So what is Adidas latching on to in the US now? Basketball and Football! Some highlights: A multi-million dollar new set up for basketball products in LA. New MLS (US Football league) merch. Focus on the 2026 FIFA World Cup in North America. #thechitthi #madovermarketing #adidas #sports #business #strategy #marketing #advertisingandmarketing #basketballl #football

Explore the game-changing partnership that redefined sports marketing and athlete equity. 🏀✨ In 1984, NBA legend Michael Jordan and underdog Nike joined forces in an unprecedented deal. At the time, Jordan was a rising NBA rookie, and Nike was a challenger in the sports shoe industry. Despite initial reservations, Jordan's parents, especially his mother Deloris, saw the potential for him to become a star with Nike. The groundbreaking deal not only doubled Adidas' offer but also included 25% royalties—an equity move that reshaped athlete endorsement deals. 📈👟 #SalesUpRising #businesscoach #salescoach #salescoaching #businessgrowth #businessmentor #businessgoals #businesscoaching #businessstrategist

Caitlin Clark is a true 1/1. – she is a fascinating blend of scoring prowess and teamwork wizardry. Did you catch that she's not just the all-time leader in scoring but also top-10 assists all-time? A true dual-threat! In the world of leadership, Caitlin's nailed the art of personal excellence while fostering a team-first mindset. Imagine hitting your targets and orchestrating collective wins – it's leadership with a strategic twist. Life's a bit of a strategic game, full of challenges that serve as growth opportunities. Embrace the journey, pivot through obstacles, and know that success amplifies when it's a shared victory. Caitlin Clark's style echoes a sentiment we value here – it's not just about guiding; it's about curating success together.

Simple and effective. Out of home need not be complicated or techy. Often times it’s all about placement, context and messaging. #OOH #outofhome #outdooradvertising