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Grocery TV

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Live from the Path to Purchase Institute’s Retail Media Summit Marlow Nickell joined Amie Owen, Global Chief Growth Officer at KINESSO and Andrew Lipsman, Founder at Media, Ads Commerce to talk a bit more about how brands and retailers can grow with in-store retail media. They discussed specifically how the store delivers on the core principles of the How Brands Grow framework: reach, mental availability, and physical availability. Amie summed it up well: “Reaching people where they are has never changed, and where they are is in the store.” For more on the original idea for this panel, check out the WARC article: https://lnkd.in/euvsh8Eh #retailmedia #retailmediasummit

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Dan Hight

Business Development and Partnerships Executive

1mo

Great session.

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