Kinective Media℠ by United Airlines’ Post

Audience measurement is changing at an unprecedented rate. This ARF council paper contains IDIs with 8 key decision-makers from major agencies focused on the 3 major #metrics issues confronting the industry today: https://lnkd.in/eYjvN54B #audiencemeasurement #advertisingresearch

Want to connect with today's diverse consumers? ThinkNow Audiences uses the power of zero-party data to help you reach multicultural markets effectively. Click the link to learn more: https://bit.ly/3IuY2mq #MulticulturalMarketing #ZeroPartyData

Spring is getting closer and so are the 2024 upfronts! Nielsen has put together a guide to help you build your media strategies for this year's season. It includes #audience data, programming trends and the three biggest shifts we believe will shape media investments for the 2024-25 season. Download the guide here: https://bit.ly/4aXQNRs. Gracenote #upfronts #advertising #advertisinginsights

AAM-verified data is sought by media buyers like RPM Media's Ray Young as a trusted source of circulation and audience information and it is often the first data source buyers seek to make informed media decisions. This article shares the many ways AAM publisher data reaches the marketplace, who uses this data and why users value data verified by an independent third party. https://hubs.li/Q02jTDPm0 #auditedmedia #data #audienceinsights

Happy #NationalTourismDay! 🛫 Unveil how we leveraged IntentKey to craft a tailored audience model for a major airline, slashing their CPA goal by 50%! Scroll through the carousel to dive into the details. 👉 All case studies here 👉 https://lnkd.in/giQvuA2W #destinationmarketing #travelindustry #travelandtoursim #travelmarketing

Strange Audiences Part 5: One KEY to cracking meta = leverage previous data Comment below if you want a list of these audiences. #smallbusiness #ecom

AAM-verified data is sought by media buyers and marketing consultants like MRI-Simmons' Paul Sammon as a trusted source of circulation and audience information and it is often the first data source buyers seek to make informed media decisions. This article shares the many ways AAM publisher data reaches the marketplace, who uses this data and why users value data verified by an independent third party. https://hubs.li/Q025ngBm0 #auditedmedia #data #audienceinsights

Stop the scroll with ScreenTym's captivating digital signs! Instantly seize attention with vibrant visuals and dynamic real-time data. Engage your audience from the first glance and make every moment count. Website: https://screentym.com #screentym #digitalsignage #digitalsignagesolution #digitalsignagesoftware #targetaudience #SignageSoftware #increasesales #advertiseyourbusiness #businesssupport #businesssupportservices

We are always reminded to live in the present. Marketers also need to base decisions to understand the past, know the current and predict the future. That's where rAI by Resonate becomes invaluable. Consumers don't act according to plan and if marketers don't have current data on US adults to be agile, they will leave dollars on the table. Resonate The State of Consumer 2024 is full of valuable insights and the data is living /breathing and connected to 230M US adults and digital end points and thus anything you want to drill down on is possible and whatever audience that is highlighted in report or microsegments of it you may want available in matter of minutes for insights and activating in programmatic, CTV and social. https://ow.ly/kHeg50QtKKE #outlook2024

Our guide to people-powered measurement is now available for you to download! Diving into how audience panels play a critical role at the heart of audience measurement, the guide demystifies the terminology and illustrate with real-world use cases how panels provide the ‘connective tissue’ to unlock opportunities for all those in the content and advertising ecosystem. Download your copy on: https://lnkd.in/eS_6iJhx #PeoplePoweredMeasurement | #AudiencesUnlocked