Jill Cruz of Publicis shares her #commercemedia expertise on the value of #travelermedia already working for endemic and non-endemic brands on Beet.TV https://lnkd.in/gQaBr7F2
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South African Tourism is running a captivating cinema campaign preparing for Easter. Executed by us. This is how to get more visibility for sales and engagement as a peak period approaches. Plan ahead so you hit your target. #brands #branding #sales #profit #target #cinemaadvertising #activation #growth #strategy #marketingcampaigns #brandcampaigns #launch #travel #screens #digitalmarketing #newmedia
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Around 4.5 billion people fly by air worldwide annually, according to IATA and International Civil Aviation Organization. 👉 Statistics indicate that #airportadvertising has a 20% greater reaction rate than roadside or other OOH advertising. It holds the potential to revolutionise brand outreach by engaging with premium audiences and provides: ✔Massive audience reach ✔Higher advertising exposure ✔Chance to reach out to decision makers ✔Cost –effective option ✔Scope to try different ad forms Airport advertising could be the solution to effectively connect your brand with its target audience. 🙌 Explore our airport advertising services in London, Paris, New York, San Francisco, Sydney, Singapore, Madrid, Berlin, Zurich, Istanbul, Moscow and more. Want to take your brand to places❓ 📧 Write to us on [email protected] Or 📲 971 50 9647009 Vinod Thangoor #ZenithGlobal #AirportAdvertising
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Accelerating Creative Excellence: Brands & Founders - Paid Advertising, Digital PR, & Creative Content Creation
An experiential dream job 🏂 It's pretty artic here, but if you're heading to the slopes take a note out of Loro Piana's books and combine with a work trip to die for (these days I'm more of an Après-ski girl myself). 🛍 This glorious Zermatt pop up is in situ until the 15th March. 👉 Experiential Activity Should always be ambitious, seasonal and relevant to your customer's lifestyle, in order to achieve real results and global news features. #loropiana #ski #skiseason #experientialmarketing #experiental #PR #socialmediacontentcreation #strategicmarketing #luxury #luxurygoods #travelandtourism #travelindustry
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🍺 In this week’s #AdvertisersWatchingAds, we’re examining what beer the revellers from paintings by Van Gogh, Manet, and Brueghel were really drinking in “The Artois Probability” ad created by GUT Buenos Aires and chosen by Contagious. 🎨 The clever use of data brings art and science together for this #StellaArtois clip, but what consumer need is this ad answering? Is there more in it for the audience or is it just a really cool and imaginative case study? 🤔 Our experts Tatyana Kahl (Marketing Director, Activation and Usage, at Visa Europe), Catherine Chappell (Head of Biddable Performance at Mediahub UK), and Adrian O'Brien (Global Dove Masterbrand Equity Marketing Manager at Unilever) discuss whether this was a good use of data & creativity, or just a great way to win a prize at Cannes. Join them and tell us what you think! #BestAds #DigitalMarketing #Marketing #AdvertisingAndMarketing #Creativity #StellaArtois #ArtoisProbability
Stella Plays with Data in the Artois Probability
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The Turkish Airlines ad is an example of why I believe in the potential of advertising in shaping culture. It’s underwhelming when showcasing the visual branding becomes more important to the communication than the brand story. And underserving a good story is just bad business. #brandstory and #brandidentity aren’t exclusive. They shouldn’t be.
Communications strategy consultant. Connect with me for corporate workshops on personal branding. Ex-Ogilvy, ex-Flipkart, ex-Edelman. No paid posts - my words are not for sale.
The new ad film to showcase Air India's new branding, made by McCann Worldgroup, uses a standard trope in airline advertising: children's point of view! As soon as the ad started playing and the little girl started seeing things through the magical 'talisman' (in a shape that looks like a plane window, and also has elements of the design element above the new logo), I recalled 2 other outstanding airline ads that use the children's perspective - Turkish Airlines' 2014 ad by Lowe Istanbul, and Aerolíneas Argentinas' 2004 ad by JWT (these ads play below, after the Air India ad). Where the Turkish Airlines and Aerolíneas Argentinas ads worked better is that they had stories with a solid, heartfelt closure: - In the Turkish Airlines ad, the motley group of children in the village builds a ramshackle runway that gets a nod from a Turkish Airlines plane, much to the children's—and our/viewers'—delight! - In the Aerolíneas Argentinas ad, airline officials take Matias' imaginative perspective very seriously and make him 'release' the plane the way he had 'captured' it! In the Air India ad, the use of the child's perspective and elements of magical realism (seeing other places through the talisman that acts as a portal) are woven imaginatively. When the girl sees an empty field outside her bus window through the talisman, she sees a field of beautiful flowers, an empty flag pole shows her another country's flag, a school cricket match shows her a professional match being played, and bubbles turn in air balloons! But when she drops the talisman to the ground, the ad drops its narrative chops too! The talisman hurriedly grows into a giant structure... cue the Air India logo! The Turkish and Argentina ads included the actual plane/airline officials to render the closure by believing the children's fantastic imagination and doing something about it, however minimal. That is the specific element that elevated those narratives, something that Air India's ad lacks even though it starts on a great note. (3 ads play back-to-back, below - Air India, Turkish Airlines, and Aerolíneas Argentinas, in that order) #advertising #marketing #airlines #creativity #children #magicalrealism
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🛫Coming off a couple turbulent years, Ireland's Shannon Airport wanted to restore its number of online transactions and revenue to pre-2020 levels. Partnering with Havas Media Ireland, Shannon Airport adopted a new paid search structure to increase its online transactions and revenue, particularly focusing on consumers in and around Dublin. With these changes, as well as promotion of its 'Shannon Experience', the results took flight: ⭐️ Overall transactions increased by 15%, well above pre-2020 level 💰 Online revenue increased by 42% 📈 Transactions from consumers in Dublin increased by 33% ⏫ Transactions from outside Dublin/local region increased by 37% #havasmediaireland #meaningfulmedia #shannonairport #shannonexperiences #paidsearch The Shannon Airport Group https://lnkd.in/ewcc4TM6
New work: Econsultancy - Havas Media Ireland 🛫
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Arnaud Verchere, Tonic International's Chief Executive Officer, recently appeared on the business breakfast show for the Super Bowl post-game analysis on Dubai One, sharing intriguing insights. During the interview, he discussed the impact of the so-called Taylor Swift effect and big-budget buzz on advertising costs. Arnaud also highlighted the staggering increase in ad costs, with prices reaching a record-breaking $6-7 million for a mere 30 seconds of airtime. However, he emphasized that advertising success is not solely determined by the amount of money spent, but rather by the ability to tell a captivating story and effectively connect with the brand's message. In addition, Arnaud emphasized the importance of authenticity and relevance when using celebrities in advertisements. He stressed that celebrities should be more than just a pretty face and should play an integral role in the storytelling process. Arnaud also discussed the booming advertising industry in the Middle East, noting the rapid growth and the increasing use of data-driven strategies to target specific audiences and create more impactful advertisements. Tonic International, as a leading agency in the region, is well-equipped to help brands navigate this changing landscape. With our expertise in crafting creative campaigns, we can assist brands in achieving their marketing goals and standing out in the fast-paced world of Middle East advertising. #superbowl #advertising #marketing #dubai #dubaione
Touchdown for Creativity! Decoding the Super Bowl Ad Blitz with Tonic International
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Cannes Lions 2024: 8 more shortlists for India, tally reaches 54. Four shortlists for Leo Burnett, three for Ogilvy and one for #BrandDavid. #e4mAtCannes🇫🇷 #CannesLions2024
Cannes Lions 2024: 8 more shortlists for India, tally reaches 54 - Exchange4media
exchange4media.com
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Sensational Seasonal Marketing \\ British Airways A little tweak with some clever creative. BA's new logo displayed across their socials is a small, but effective, way to display a bit of festive spirit. Still recognisable and still unmistakably British Airways, is this an example you would follow? #JTSocial #SocialMediaMarketing #socialmedia #christmasmarketing #itsbeginning #marketing #digitialmarketing #logodesign
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