Bloomberg Second Measure - Unlock Insights from Consumer Transactions 💡
Bloomberg Second Measure (BSM) transaction data analytics feeds are now available via Bloomberg Data License. BSM data offers a view into a company’s sales and transactions, which in turn gives insights into important revenue and KPIs across a broad segment of industries.
Powered by billions of U.S. consumer credit card and debit card transactions, the BSM data analytics feeds deliver valuable insights into company performance and consumer trends in near-real-time at a 3-day lag. The transaction data comes from a subset of a U.S. consumer panel that includes 20 million consumers, and covers 3,000 public and private companies and 4,000 brands across industries.
Some of the key features include:
- Top-level trends (observed sales, transactions, unique customers, and average transaction values)
- Trends broken out by brand, channel and geography (states and CBSAs)
- Fiscal quarter tracking (observed sales vs. reported revenue vs. consensus estimates)
Below is an example of quarterly trends for Walmart transactions for both in-store and online channels.
See the full press release here 🚀 - https://bloom.bg/3Vpfz7o
Request a demo here - https://bloom.bg/4dN1Kqx
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