Kevin Stansfield, ★Business Growth Expert★’s Post

Kevin Stansfield, ★Business Growth Expert★

Helping Business Owners & Directors win their "Game of Business"

5mo

As a small business owner are you frustrated with the return on investment you are getting from your advertising? The AIDA principle is one I go back to time and time again when helping clients get the most from their marketing efforts. Does your advert have all 4 components from this video? Need some advice? Get in touch. #advertising #aida #businessgrowth

Transcript

Hi there. Today's topic is about how to get more out of your advertising, how to improve the return on investment for the adverts that you do now. A simple way to do this is a principle called the ADA principle, which stands for attention, interest, desire and action. The first thing we do, we put in our advert together is to make sure we grab people's attention. That's done through either a good headline or a great picture so it really stands out from the page. Then we have to draw people into what we're talking about and create some interest in what we actually do. Ultimately, buying decisions are based on emotion rather than logic, and therefore tapping into the desire or that emotion is then the next key element. And finally, and the one that most people forget about is the call to action. What do you want that person to do? Make it easy for them to take the next step, either make a phone call to you, go online, do something that you can track so that you can actually see the benefit that you've actually achieved from that advertising. So give it a go. If you want some help, please do come and see us. Otherwise look forward to seeing you again soon. Bye for now.

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