Kering’s Post

At Ingenium, we believe in the power of creativity to drive meaningful change. Brands today are stepping up and using their platforms to support social movements with authenticity and impact. Here are a few of our favorites that stood out for their creative and meaningful responses: Ben & Jerry's Social Justice Initiatives: Known for their bold stances, Ben & Jerry's continues to lead with campaigns that address racial justice, climate change, and LGBTQ rights. Their creative approach includes compelling visuals, educational content, and partnerships with grassroots organizations. Nike's "Don't Do It" Campaign: In a powerful twist on their iconic slogan, Nike's campaign urged viewers to take a stand against racism. The campaign was a masterclass in impactful storytelling, using simplicity and directness to convey a strong message. Levi's "Buy Better, Wear Longer": Addressing the environmental impact of fashion, Levi's launched a campaign promoting sustainable practices and conscious consumption. Their creative messaging encourages consumers to invest in quality and sustainability, resonating with a growing audience concerned about environmental issues. Patagonia's Environmental Activism: Patagonia has long been a leader in environmental advocacy. Their latest campaign focuses on protecting public lands, with powerful visuals and clear calls to action that engage their audience to get involved in conservation efforts. These examples show that when brands align their creative strategies with genuine social impact, they can foster deeper connections and drive meaningful change. As we continue to navigate complex social landscapes, let's draw inspiration from these campaigns to craft our own authentic and impactful responses. What other campaigns have inspired you recently? Share your thoughts below! 🌍💡 #SocialMovements #BrandActivism #CreativeCampaigns #Marketing #Authenticity #Branding

Embracing Diversity in Brand Representation. This helped brands connect authentically with the LGBTQ community. Tokenism is out – real stories are in. Learn how to move beyond tokenism with these insights: ☑ Discover impactful campaigns: 1. Nike's "Be True" – Celebrating LGBTQ athletes 2. Skittles' Pride packs – Colorless candies, colorful message 3. Absolut's "Kiss with Pride" – Highlighting historic moments 4. Levi's Pride Collection – Inclusivity in fashion 5. Starbucks' "What's Your Name?" – Supporting trans identities ☑ Understand key elements for authentic representation: 1. Genuine storytelling 2. Diverse casting 3. Inclusive language 4. Community involvement 5. Long-term commitment ☑ Leverage powerful strategies for inclusive marketing: 1. Collaborations with LGBTQ creators 2. Supporting LGBTQ causes 3. Transparent and honest messaging 4. Consistent representation across platforms ☑ Optimize your brand's approach to inclusion: 1. Internal education and training 2. Inclusive workplace policies 3. Celebrating LGBTQ events 4. Listening to LGBTQ voices 5. Continuous learning and improvement ☑ Take in top tips for authentic representation: 1. Avoid stereotypes 2. Show, don't tell 3. Engage with the community 4. Be mindful of intersectionality 5. Celebrate diversity year-round ☑ Ensure every campaign respects and uplifts LGBTQ experiences. Embrace a strategy that includes: 1. Thoughtful content creation 2. Meaningful partnerships 3. Transparent communication 4. Consistent support for LGBTQ rights Save and study this today, to start your journey towards authentic representation tomorrow.

Explore the latest trends reshaping marketing strategies in our Insights Navigator: 5 Trends Reshaping Marketing Strategies. Here's a sneak peek at what you'll discover: 1️⃣ Embracing South Africa's Youth Culture: Learn how KFC's Play Braam Concept Store is revolutionizing experiential dining and customer engagement. 2️⃣ Rethinking Packaging for a Greener Future: Discover The Coca-Cola Company's Sustainable Sprite Bottles initiative and how prioritizing sustainability enhances brand appeal. 3️⃣ Tapping into Cultural Trends: Explore McDonald's Anime Campaign and how staying culturally relevant boosts consumer connections. 4️⃣ Empowering Activism through Limited-Edition Sneakers: See how Humanz x Riky Rick Foundation collaboration is making a positive impact through fashion. 5️⃣ Championing Diversity and Inclusivity: Learn about Procter & Gamble's Gable Initiative and its support for the LGBTQ community. Download our Insights Navigator today to stay ahead of the marketing curve and navigate the currents of change with confidence. https://lnkd.in/dxvX26Sn #InsightsNavigator #Trends #MarketingStrategies #Marketing

Brands that get their voice, authenticity, values and message right, LGBTQIA people are ready to be your champions. That's one of the many findings in the Outvertising Consumer Report, a study that is more important than ever as brands grapple with how they can communicate with the community authentically and build inclusivity and diversity across their businesses. Rodney Collins PhD chatted with Sustainable Brands to break down the report and help brands and agencies to stand by, and prioritise, authentic LGBTQIA representation in their marketing and communications. Read the full article here 👉 https://lnkd.in/eGmcr25u #Outvertising #LGBTQIA #inclusion

🌈 Wonderful afternoon yesterday attending a unique event and partnership between Moët Hennessy & NielsenIQ in celebration of PRIDE month, titled 'Uncover Hidden Opportunities: Embracing LGBTQ Consumers for Business Growth'. NielsenIQ's Kymberly Graham and Kaleigh Theriault led a thought- provoking presentation on NIQ’s LGBTQ Diverse Report, highlighting trends and insights within the LGBTQ community. The event concluded with an audience Q&A and a panel discussion featuring LGBTQ associates from NielsenIQ, Moët Hennessy, and Christian Dior Couture, who shared their perspectives as consumers and industry leaders. Some key takeaways: 💰 LGBTQ represent $69B in spending in the market 💹 In 15 years, it's predicted that 13-24% of the US will identify as LGBTQ 👨❤️👨 Authenticity in inclusion and diversity is key for brands and retailers to succeed in marketing to this audience 👉 Over 58% of LGBTQ consumers feel invisible in the US 🌈 For brands and retailers, be cautious of 'rainbow washing' and only supporting the community and your consumers during one month of the year. "Know your truths and stick to your audience." 👑 Beauty is a space where brands and retailers have raised the bar in showing up authentically to support the community- great examples are SEPHORA and MAC Cosmetics 🌍 Within international organizations with strong cultural differences, the best way to advocate for support of LGBTQ initiatives is to use data 💪

It was a great honor to be asked to share some thoughts about Pride, coming out, and what great allyship looks like during my keynote address for EssilorLuxottica, the world’s largest eyewear company.” As we celebrate Pride Month, it’s important for leaders to understand the significance of communicating with the LGBTQ community, which makes up 3.5% of the global population and represents a market worth approximately $3.7 trillion. Leaders should consider that employees who hide their identities at work can lose up to 10% of their productivity. My own experience as a closeted news reporter in the 1980s showed me how consuming this fear can be. Empathy goes beyond superficial gestures; it requires understanding and respect for each individual’s unique journey. Avoid making assumptions or using insensitive language. Effective allyship involves being vulnerable, using inclusive language, and genuinely listening to LGBTQ colleagues. By fostering an environment where everyone can be their authentic selves, we can improve workplace productivity and create a more inclusive and supportive culture for all. Everybody deserves to be treated how you want to be treated. Be confident that if you treat someone as a human being they’ll respond to you as one.

Embrace authenticity! Our blog is your guide on how to steer clear of rainbow washing. Learn how to genuinely support the LGBTQ community and avoid performative gestures with real examples of brands who have done exactly that. #pridemonth #rainbowwashing #inclusivebranding #pride2024

This! Empathy Experience= Understanding Simeon Quarrie understands this truth. And so does his company Vivida What worked for Lucy Edwards works for us all. Including organisations. 👟 To deepen mutual understanding, smash bias and stop discrimination, you need to walk in some one else's shoes. Just ask the guys at Vivida Here's what you don't need: 😴 Dull D&I initiatives (yawn) ☠ Death by power point (groan) ❓ Endless questionnaires ( please!) 😱 Cursed gamified personality assessments (The horror! the horror!)

🌈 Discover unique insights and strategies for engaging LGBTQ consumers in today's market! This article explores the balance of risk and reward, providing valuable tips for brands seeking authentic connections with the community >> https://bit.ly/4bScTFb #LGBTQMarketing #InclusiveBrands #SustainableBusiness