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what's a key difference between google analytics 4 properties and universal analytics properties? A key difference between Google Analytics 4 (GA4) properties and Universal Analytics properties lies in their approach to user tracking and data modeling. In Universal Analytics, user tracking is primarily based on sessions and cookies. Each user is identified by a unique client ID, and data is organized around sessions, making it more event-centric. In GA4, the focus shifts towards an event-centric and user-centric model. GA4 introduces the concept of events as the foundation for data collection, emphasizing user interactions over sessions. It also employs a more flexible and dynamic user identifier, allowing for better cross-platform and cross-device tracking without heavy reliance on cookies. Furthermore, GA4 introduces an event parameter model, making it easier to collect and analyze specific details about user interactions. This shift in approach reflects the evolving needs of digital marketing and provides a more holistic view of user engagement across various touchpoints. Overall, GA4 is designed to offer more flexibility, adaptability to changing user behaviors, and a comprehensive understanding of the user journey compared to the session-centric approach of Universal Analytics. #GoogleAnalytics4 #GA4 #GA4Implementation #GA4Tracking #GA4Events #GA4Setup #GoogleAnalyticsUpgrade #GA4DataCollection #UserCentricAnalytics #CrossPlatformTracking #EnhancedMeasurement #GA4Reports #AnalyticsDashboard #EventParametersGA4 #GA4Audience #GA4UserExplorer #GA4MobileAnalytics #RealTimeAnalytics #GA4BigQueryExport #GA4Tips #DigitalAnalytics #EcommerceAnalyticsGA4 #GA4Training #GA4Certification #MarketingAnalyticsGA4 #GA4Consulting #DataRetentionGA4 #GA4Trends #AnalyticsInsightsGA4 #GA4BestPractices