Kaya Yurieff’s Post

As some peers have been asking; “What is Cannes Lions?” Here are some facts ‘must knows’ ---> Officially called ‘Cannes Lions International Festival of Creativity' Connects members of the creative communications & advertising industry, and has done for the last 60 years. ---> Lions Awards? Agencies put forward their creative pieces to be nominated, judged and rewarded with one of the Golden Lions. A total of 30 Award categories, from Film Craft to Creative Business Transformation. ---> How long is it? A 5 day event, involving several talks, debates and live panels with world-class directors, entertainers, writers, athletes & speakers, brand & agency activation and more! … Oh and there’s a lot of Rosé - duh! ---> Who goes? Start-ups, established creative, advertising agencies and everything in between, totalling to 15,000 attendees form over 100 countries. ---> Relevant to the creator economy? Well….last year the festival brought a handful of globally recognised influencers. It was discussed that the annual festival wanted to get the creator economy more involved, hence why this week they released the ‘Creator Pass’. See you there!

❗️Promoters Are Killing Artists’ Social Media Following and Engagement❗️ Artists' social media engagement and followings are suffering due to outdated, or incorrect, promotional tactics. 👇🏼 It's evident that traditional promotional materials like concert flyers, event videos, and graphics don't resonate well with audiences when directly posted by artists. These posts often receive significantly lower views and engagement. Why? Because today's audiences are averse to blatant advertising and prefer authentic, value-driven content.Moreover, constant promotional posts from artists can alienate their followers, who seek genuine connection and content that resonates with their interests. When promoters inundate artists' feeds with promotional material, they inadvertently hinder the artist's reach and risk frustrating their audience, leading to potential follower loss.Effective promotion requires a collaborative approach between artists and promoters, leveraging social media channels strategically to engage and excite the audience. By co-creating compelling content that adds value and resonates with the target audience, both artists and promoters can build credibility and trust while maximizing event visibility and attendance.Let's shift the paradigm and embrace a collaborative, audience-centric approach to social media promotion. Together, we can elevate the artist-promoter partnership and create meaningful connections with fans. #SocialMediaMarketing #ArtistPromotion #Collaboration

There is an ongoing discussion about digital content creation and how to best engage fans on social media platforms, but the reality is that there are as many ways to do this as there are audiences. In this SportsPro piece, our Digital Executive Producer Tim Stott explains how we, at HBS, leverage different types of content (and content creators) to ensure we hit the mark while maintaining authenticity. https://lnkd.in/eKwGUs7w

Today I want to talk about Content posting when doing events. Have you been to those fancy brand launches and looked at the content and wondered what else could we do differently apart from the normal pillars we all share in Agencies? I see events getting posted but I never see why I should have attended them. Recently, ive payi g attention to they do it out there. These are my thoughts. 1. Develop content that covers pre- event, during the even and post-event. Make it a series and give it a funky name.. Don't just say Pre launch of the Mayatta beer. Worst case Scenario, AI,Quilt and other apps are here for you. This type of content will build a longer engagewith your audience. 2. Interactive Content l: Create an interactive platform for your brand by doing quizzes with the audience that involve the event. fun challenges and contests. Don't just take photos of us sitting and chilling with your brand.Involve us. 3. Behind the Scenes Series: One thing about Social Media Managers is that they get access to everywhere including back stage. Ask the artists,influencers or even The dancers out of the box questions. I don't want to know Khaligraph's next hit.Make them interesting. Develop a behind the scenes series that will make other brands want to do that as well or better. 4. Key moments: what stood out at the event. This is simple. Give us curated highlights that will make us feel bad that we missed out on that event. play around with the brand at the centre of it all. #Advertising #contentposting #brandbuilding

Our founder Jolyon Varley breaks down what went down at Cannes Lions with creators: ↳ Influencers rubbing shoulders with ad execs. ↳ Plenty of talk on the $250 billion creator economy. ↳ Brand-sponsored ‘Get Ready With Me For Cannes’. But, in reality… a lot of the action was still gatekept. 🍾The top tier parties 🎙️The most coveted panels …remained largely inaccessible to the very people shaping the future of marketing. Creators were flown in to share their insights. Yet, their voices often lost amongst old-school jargon. A lot of buzzwords, a lack of substance. So I wonder, as an industry…Are we really listening to, and valuing creators? Or are we just paying lip service? Creators are not:  ❌A trend. ❌‘Just’ ad space. ❌A new marketing tool. ➤ Creators are brands ➤ Creators are marketers ➤ Creators are businesses It’s about time adland recognised they’re making and shaping culture. Break down the barriers. Ditch the outdated hierarchies. And recognising creators as ‘equals’. What are your thoughts? 👀💭

🌟 Reflecting on Cannes Lions 2024! This year, creators took center stage with innovative panels and star-studded appearances. The event's success underscores the growing importance of influencer marketing and authentic, social-first content. Partnering with influencers is more crucial than ever! Catch all the exciting highlights and insights—read the full article here! https://lnkd.in/egmy75xw . . . #CannesLions #CreatorEconomy #InfluencerMarketing #LMA #sdbusiness #marketingsandiego #sandiegoadvertising #sandiegomarketing

Are creators finally getting a seat at the table? Yes and no. At this year’s Cannes Lions, we saw: ↳ Influencers rubbing shoulders with ad execs. ↳ Plenty of talk on the $250 billion creator economy. ↳ Brand-sponsored ‘Get Ready With Me For Cannes’. But, in reality… a lot of the action was still gatekept. 🍾 The top tier parties 🎙️ The most coveted panels … remained largely inaccessible to the very people shaping the future of marketing. Creators were flown in to share their insights. Yet, their voices often lost amongst old-school jargon. A lot of buzzwords, a lack of substance. So I wonder, as an industry… Are we really listening to, and valuing creators? Or are we just paying lip service? Creators are not: ❌ A trend. ❌ ‘Just’ ad space. ❌ A new marketing tool. ➤ Creators are brands ➤ Creators are marketers ➤ Creators are businesses AND, they’re making & shaping culture. It’s about time adland started giving creators their flowers 💐 Break down the barriers. Ditch the outdated hierarchies. And recognising creators as ‘equals’. Do you agree?

Story Time Folks!** A scary story… I was working for marketing a destination, and influencer marketing was the talk of the town. We would call in these influencers, arrange for their buffets, take them through the property, close the property down for them to take perfect pictures, spend days with them to edit videos, haggle with them for usage rights, and end up with pirated content. Yes! A few influencers did utilize copyrighted material and our accounts were restricted due to it. I see many of my friends currently going through the same routine and end up in a similar position. But just like the protagonist in Alchemist, they keep searching for Gold everywhere when they could just find it beneath them. Please, each one of you simply could go through your Instagram account, navigate to tagged posts and discover the treasure of content. Customers, the very customers that you served so well, have left that treasure for you! “But, Stefano, it's not easyyy to get that content, how to get rights, I don’t have time to contact each customer to get post, can I do branding on it??” Well, I know the questions, but today I have an answer. Tagbox UGC Suite. A full-funnel UGC marketing solution. I haven’t come across anything remotely game-changing as this product in the arena of marketing for hospitality brands. I won’t give the spoilers! You can simply book a demo and see for yourself. www.taggbox.com #ugc #suite #funnel #marketing #marketingsolutions #hospitalityindustry #influencer #brand #hotel #hospitalitymarketing

More content = more clicks and a stronger community! #AI is a powerful tool for growth in the world of niche sports like #pickleball #kabaddi VideoVerse CEO Vinayak S shares his insights on how technology is changing the game in his latest Forbes piece. #sportstech #sportsmedia #sports #sportsmarketing